This online startup is challenging the traditional jewelry industry with conflict-free diamonds and custom engagement rings
The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.
- Vrai & Oro comes up in every jewelry shopper's search for alternative and affordable fine jewelry sites.
- What makes shoppers stay and stick with the company boils down to these factors: beautiful styles, high quality, transparency, and customizability.
- With Valentine's Day coming up, Vrai & Oro's 14-18-karat gold and ethically grown diamond pieces make a thoughtful gift for yourself or a loved one.
Founded in 2014, Vrai & Oro is where you can find simple, timeless, and beautiful fine jewelry - no vermeil, only 14-karat and 18-karat gold here - at a better price and through a less stressful shopping process than traditional fine jewelry retailers.
Its story has only become more interesting in the last two years. It was acquired by Diamond Foundry, a company that grows above-ground diamonds using 100% solar energy, and it launched an engagement collection, which also includes a Design Your Own Ring feature.
All of its pieces are designed and manufactured in downtown Los Angeles, with its Diamond Foundry diamonds traveling south from San Francisco. This unique localization and amount of control over the entire process allows Vrai & Oro to ensure ethical labor practices, maintain quality standards, and keep prices low.Vrai & Oro is part of a growing movement of online jewelry startups that want to do things differently and are rewarded with loyal fan bases.The decision to partner with Diamond Foundry, for example, was a no-brainer because of founder Vanessa Stofenmacher's desire to bring change to the industry and highlight the availability of high-quality diamonds unmarked by social and environmental issues. Advertisement
Meanwhile, Vrai & Oro Weddings (VOW) and the custom design studio give newfound power to the shopper. If you don't want to go with the crowd and stand anxiously inside a jewelry store, you can instead shop stunning options online with no pressure. You're not even missing out on the physical experience of trying on rings because Vrai & Oro will send you three ring samples through its Home Try On program.If you don't see a combination you like, that's fine, too, because the design studio lets you choose every ring feature imaginable: the setting, prong, band width, metal type, polish, engraving, diamond type, and more. There are over 3,500 style combinations possible and each ring is made to order. Advertisement
Since Vrai & Oro's jewelry follows a minimalist and dainty aesthetic, you'll be hard-pressed to find something you can't see yourself wearing at your most dressed up or laid back.Plain gold bands start at just $55, and most bracelets and necklaces are $200 to $300. More luxurious pieces aren't out of the picture: the brand's gleaming Round-Brilliant Diamond Necklace is $3,290 and Baguette Diamond Tennis Bracelet is $5,890. Advertisement
Find our 12 favorite Vrai & Oro pieces below, or shop all fine jewelry at Vrai & Oro hereSubscribe to our newsletter.
Find all the best offers at our Coupons page.
Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at email@example.com.
Earrings for when you can't decide between studs or hoops
A personalized bar braceletAdvertisement
A sophisticated baguette ring
A simple circle necklace you can wear every dayAdvertisement
A pair of complementary rings dotted with diamonds
A bracelet that will catch the light when you turn your wristAdvertisement
A stunning engagement ring in a classic cut
A bold line of diamonds to wear on one ear or bothAdvertisement
A long necklace that travels down your chest
Light and wispy threaded earringsAdvertisement
A delicate, twisted ring
A reserved take on the chain necklaceAdvertisement
- Facebook, Twitter slam Trump's executive order on social media
- Orders on Amazon, Flipkart, Snapdeal show Indians are preparing to stay home for a long time
- A deal with Google is not the only lifeline Vodafone Idea is betting on
- Wipro appoints Theirry Delaporte as new CEO after his 25 year stint with Capgemini
- 57% Indians not happy with the relaxed norms: Survey