This preppy retailer that refuses to hire models might be worth $1 billion
The company has over 75 stores, with a loyal following in the Northeast.
The company prides itself on selling"the good life" to consumers through preppy designs that evoke summer vacations on the water.
One thing that sets Vineyard Vines apart? It refuses to hire models.
For its most recent catalog, the company went to Anguilla and shot photos of real people who lived there, such as one couple who relocated from New York City and a musician from Anguilla.
Vineyard Vines
Vineyard Vines
The company started hiring real people for its marketing because when it first launched, it didn't have enough money to hire models.
"When we started - we simply, because we were two brothers with minimal resources, we couldn't afford models so what we did was we put our friends in the catalogs," Ian said. He said they weren't trying to mislead customers or pass these people off as models - rather, they told customers about the people in the photos.
Soon, customers were sending them photos of themselves wearing Vineyard Vines apparel.
On its Instagram, the company shows off customers wearing their favorite Vineyard Vines clothes. (On the company's website, though, models show off the apparel when people are looking to buy clothes.)
Somehow, the company has managed to capture a following when many other retailers are failing. They chalk it up to the fact that they're evolving - they're not fast fashion, but not a heritage brand, either.
It's all paying off, too; according to Reuters, the company was looking to sell a stake to Goldman Sachs in May, which would make it wroth $1 billion. (The company wasn't able to comment on this.)
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Having an regional accent can be bad for your interviews, especially an Indian one: study
- Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
- 5 Best places to visit near Darjeeling
- Climate change could become main driver of biodiversity decline by mid-century: Study
- RBI initiates transition plan: Small finance banks to ascend to universal banking status
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market