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<ul><li><keyword id="116445" type="COMPANY" weightage="60" keywordseo="Hedge-funds">Hedge funds</keyword> enjoyed strong gains in 2020 as risk <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword> swiftly rebounded on recovery hopes and unprecedented stimulus.</li><li>The average fund returned 12.3% in 2020, the largest annual return since 2009, according to analytics firm <keyword id="4234710" type="PERSON" weightage="60" keywordseo="hfm">HFM</keyword>.</li><li>The hedge-fund industry's assets under management ballooned 7.7% to a record $3.5 trillion.</li><li><a href="https://newsletter.businessinsider.com/join/4np/10-things-opening-bell?utm_source=markets&amp;utm_medium=ingestgest">Sign up here for our daily newsletter, 10 Things Before the Opening Bell</a>.</li></ul>Hedge funds closed out 2020 with their best average return in more than a decade as unprecedented fiscal stimulus and Federal Reserve support lifted fueled markets' rapid-fire rebound.The average fund returned 12.3% throughout last year, marking the largest average annual return since 2009, according to a report by fund analytics firm HFM. The average equity fund outperformed the S&amp;P 500, though the overall average return lagged the index by 4 percentage points.HFM's index of equity funds returned an average 19.4% in 2020, handily beating out its event-driven, managed-futures and macro indexes. European funds lagged with a 9.8% gain on average, while North American and Asia-Pacific funds rose 14.6% and 11.5%, respectively.Read more: <a href="https://www.businessinsider.com/stock-picks-to-buy-best-profit-growth-reopening-goldman-sachs-2021-1" target="_blank" rel="noopener">GOLDMAN SACHS: Buy these 25 stocks best-positioned to juice profits in 2021 as stimulus and vaccine progress spur economic growth</a>Strong fund gains mirror the bullish trends seen around the world. The coronavirus's initial hit dragged risk assets lower in spring 2020 before trillions of dollars in stimulus and widespread central-bank easing restored healthy market functioning. Hopes for a swift economic reopening quickly drove stocks back to pre-pandemic highs by August. More recently, steps toward widespread vaccination and the likelihood of additional stimulus boosted prices to fresh records.The broad rallies pushed swaths of investor capital into the <keyword id="802122" type="PERSON" weightage="60" keywordseo="hedge-fund-industry">hedge fund industry</keyword>. Assets under management swelled 7.7% to a record $3.5 trillion. Bullish investor sentiment fueled inflows of roughly $32 billion in November alone. HFM estimates that hedge funds could manage more than $4 trillion as early as the first quarter of 2021.Credit and fixed-income funds were the only ones to see net inflows in 2020, likely buttressed by the Fed's backstopping of the corporate credit market.While existing funds thrived, fund openings almost completely froze. Just 274 new funds launched last year compared to the 373 openings seen in 2019. Only 90 funds opened in the second half of 2020, and fewer funds opened in the fourth quarter than in any quarter on record.The inability to easily hold face-to-face meetings and the typical holiday-season halt likely contributed to the slowdown, according to HFM.Now read more markets coverage from Markets Insider and Business Insider:<a href="https://www.businessinsider.com/stocks-to-buy-green-energy-investing-strategy-renewables-revolution-goldman-2021-1">Goldman Sachs reveals the 8 'green energy majors' that are set to shoot up in value in a sector worth trillions of dollars as the renewables race heats up</a><a href="https://markets.businessinsider.com/news/stocks/amc-entertainment-stock-price-debt-issuance-cash-bankruptcy-theaters-2021-1-1029982986">AMC soars 37% after issuing $100 million in debt to stave off bankruptcy</a><a href="https://markets.businessinsider.com/news/stocks/netflix-q4-earnings-preview-subscriber-growth-competition-content-pipeline-nflx-2021-1-1029982781">Shares 'look cheap': Here's what 4 Wall Street banks expect from Netflix's 4th-quarter earnings report</a>

The hedge fund industry raked in 12.3% last year, its largest annual return since 2009, as markets bounced back from coronavirus lows

Over the past few years, mutual fund schemes in India have significantly grown. As a result, we see the best performance funds keep changing. In India, systems like CRISIL, Morning Star, and ICRA evaluate the performance of <keyword id="6357979" type="UNKNOWN" weightage="20" keywordseo="mutual-funds">mutual funds</keyword> on the basis of the returns they assure, standard deviation, qualitative and quantitative aspects and other factors. When these findings are summed up, we get the list of top performing <keyword id="864677" type="PERSON" weightage="20" keywordseo="Mutual-Funds-in-India">mutual funds in India</keyword> for a given financial year. This list can guide the investors in choosing the right kind of avenues to invest in the domain of mutual funds. Here we discuss the <keyword id="35457" type="PERSON" weightage="20" keywordseo="Best-Mutual-Funds">best mutual funds</keyword> for FY 2019-20. <table style="width: 279pt;"> </colgroup> <tbody><tr> <td class="xl65" style="height:15.0pt;width:162pt">Mutual Fund Name</td> <td class="xl65" style="border-left-width: initial; border-left-style: none; width: 117pt;">12-month change (%)</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">Mirae Asset Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">58.7</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">Invesco Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">49.9</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">AXIS Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">23.4</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">Canara Robeco Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">20.5</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">SBI Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">20.4</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">Kotak Mahindra Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">16.1</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">Tata Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">11.8</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">IDFC Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">11.6</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">PRINCIPAL Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">3.9</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">UTI Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">2.9</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">ICICI Prudential Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">2.7</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">HDFC Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">1</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">Reliance Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">0.2</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">L&amp;T Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-7.1</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">Motilal Oswal Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-7.7</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">BNP Paribas Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-8.1</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">Sundaram Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-8.4</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">Aditya Birla Sun Life Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-9.9</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">Franklin Templeton Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-12.1</td> </tr> <tr> <td class="xl65" style="height: 15pt; border-top-width: initial; border-top-style: none;">DSP Mutual Fund</td> <td class="xl65" style="border-top-width: initial; border-top-style: none; border-left-width: initial; border-left-style: none;">-13.3</td> </tr></tbody></table>Source: August'19 (Motilal Oswal - Indian Mutual Fund Tracker) Nifty changed by -5.6% during the same period. The background Following the market correction in 2018, the valuations in several categories have reached highly attractive levels. This has opened up new opportunities for the investors and the fund managers. India’s top performing mutual funds are all set to assure strong returns to the investors in 2019-20. Axis Blue Chip Fund Incepted on January 5, 2010, the AUM of this large cap fund is Rs. 4,802 crore. The outperformance of this fund over the recent past is impressing the industry experts during a time when a large number of actively managed funds failed during last year. As of May 2019, the 5 year CAGR of Axis Bluechip Fund is 15.16%. This can offer a solid platform for a very powerful mutual fund portfolio in 2019. Kotak Standard Multicap Fund Considered under the category of Equity Multicap fund, the AUM of Kotak Standard Multicap Fund incepted on September 11, 2009, is Rs. 23,881 crore. It has delivered a return of 19.48% over the past five years. This fund also presents immense growth prospects in the mid cap space. Fairly diversified across 56 sticks, the investors feel they are taken care very well when they invest in it. HDFC Small Cap Fund Found under the category of small cap funds and incepted on April 3, 2008, the AUM of HDFC small cap fund is Rs. 7,660 crore. Despite the severe test of the times in 2018, the fund has managed to provide the investors a 5 year CAGR at 20.83%. About 57% of this funds has been invested in small cap companies while 36% is invested in mid-cap space leaving the remaining 6% to large caps. Franklin India Prima Fund Incepted on December 1, 1993, this fund has completed 25 years in the stock market. Categorized as mid cap fund, the AUM is Rs. 7,116 crore. It could deliver a highly amazing 19.52 CAGR. This will mean that if a sum of Rs 1 lakh was invested in during its inception, it will value at Rs 90.70 lacs now. Axis Long Term Equity Fund Incepted on December 29, 2009 and categorized as ELSS tax saving fund, the AUM of this fund is Rs. 18,852 crore. This fund is considered as a legend in the arena of tax saving schemes. For a long time, it has continuously outperformed till it reached a point when a majority of investors always had a portion of their tax saving investment in this fund. See Also:<a data-type="tilCustomLink">Top Mutual Funds to invest this Diwali for long-term prosperity of your Family</a>

Top performing mutual funds in India 2019

<ul><li>Tech giants are the most crowded they've been in decades, but not all fund managers are piling in with the rest of the market, according to <a href="https://markets.businessinsider.com/stocks/gs-stock">Goldman Sachs</a>.</li><li><keyword id="116445" type="COMPANY" weightage="60" keywordseo="Hedge-funds">Hedge funds</keyword> have boosted their bets on the <keyword id="9816417" type="UNKNOWN" weightage="60" keywordseo="faamg">FAAMG</keyword> group — <a href="https://markets.businessinsider.com/stocks/fb-stock">Facebook</a>, <a href="https://markets.businessinsider.com/stocks/amzn-stock">Amazon</a>, <a href="https://markets.businessinsider.com/stocks/aapl-stock">Apple</a>, <a href="https://markets.businessinsider.com/stocks/msft-stock">Microsoft</a>, and Google-parent <a href="https://markets.businessinsider.com/stocks/goog-stock">Alphabet</a> — while <keyword id="6357979" type="UNKNOWN" weightage="60" keywordseo="mutual-funds">mutual funds</keyword> are underweight on the mega-caps.</li><li>The split is already showing up in funds' performances. <keyword id="6361649" type="UNKNOWN" weightage="60" keywordseo="Goldman-Sachs">Goldman Sachs</keyword>' hedge fund basket is up 19% year-to-date, beating the S&amp;P 500's 6% gain. </li><li>The bank's <keyword id="6354820" type="DEFINITION" weightage="60" keywordseo="mutual-fund">mutual fund</keyword> overweights basket is down 1% in 2020, and its mutual fund underweights gauge is up only 4%.</li><li>Part of the split is linked to mutual funds' concentration caps. While investors parked more cash in tech giants, mutual fund managers had to find steady gains in other sectors to avoid risks associated with such crowding.</li><li><a href="https://www.businessinsider.com/?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingestutm_source=msn.com&amp;utm_medium=referral&amp;utm_content=msn-slideshow&amp;utm_campaign=bodyurl?utm_source=markets&amp;utm_medium=ingestts&amp;utm_medium=ingest">Visit the Business Insider homepage for more stories</a>.</li></ul>The stock market's favorite mega-caps account for nearly 25% of the <a href="https://markets.businessinsider.com/index/s&amp;p_500_500">S&amp;P 500</a>, but fund managers can't decide whether they're worth buying, according to <a href="https://markets.businessinsider.com/stocks/gs-stock">Goldman Sachs</a>.The FAAMG coalition — <a href="https://markets.businessinsider.com/stocks/fb-stock">Facebook</a>, <a href="https://markets.businessinsider.com/stocks/amzn-stock">Amazon</a>, <a href="https://markets.businessinsider.com/stocks/aapl-stock">Apple</a>, <a href="https://markets.businessinsider.com/stocks/msft-stock">Microsoft</a>, and Google-parent <a href="https://markets.businessinsider.com/stocks/goog-stock">Alphabet</a> — led major indexes higher through the summer, with the S&amp;P 500 and <a href="https://markets.businessinsider.com/index/nasdaq_composite">Nasdaq composite</a> now sitting at record levels. Yet strategists fear the run-up is overextended, and that such concentration in a select few names could tank stocks if any of the tech giants falters.In one corner, hedge funds are crowding into the growth darlings. Goldman Sachs' Hedge Fund VIP basket has added to FAAMG positions for 23 straight quarters, and all constituents but Apple have been in the list's top five picks for 12 consecutive quarters, analysts led by David Kostin said Friday.In the other, mutual funds are significantly underweight in the tech group. Such firms are most underweight in Apple compared to the rest of the market, with Microsoft and Amazon following close behind. Part of their positioning has to do with concentration limits, as mutual funds can't park swaths of client cash into a small set of names.Read more: <a href="https://www.businessinsider.com/stock-market-crash-extreme-moves-tail-risk-post-covid-socgen-2020-8">Stocks are making their most extreme moves in 20 years — and one quant expert warns the COVID-19 crash was a preview of more 'wild swings' to come</a>That gap in FAAMG ownership has already driven a wedge between the funds' performances. Goldman Sachs' hedge fund basket — which tracks hedge funds' most popular long positions — is up roughly 19% year-to-date, outperforming the S&amp;P 500 by 13 percentage points.Mutual funds fared far worse. Goldman's mutual fund overweights basket is down 1% year-to-date. The firm's mutual fund underweights gauge, which held Apple, Amazon, and Microsoft last quarter, is up only 4% over the same period.Stock picks aren't the only factor driving the major performance divide. Mutual funds' concentration caps eroded firms' gains over time as the broader market parked more cash into tech giants and funds had to find strong names elsewhere.Meanwhile, hedge funds simply followed the market and sank more capital into their FAAMG positions. Though portfolio concentration dropped slightly in the second quarter, hedge fund crowding remains at historic highs. The average hedge fund holds 67% of its long portfolio in its top 10 positions, according to Goldman Sachs.The split is forming a broader gap between the two kinds of funds, the bank added. Hedge funds' infatuation with tech giants has formed a record shift away from value stocks. Mutual funds tout a similarly strong tilt toward value stocks to make up for its smaller stake in FAAMG names, according to Goldman.Unless investors broadly shift toward value names and cut down on tech concentration, mutual funds' value skew will weigh on their performance in 2020, the analysts added.Now read more <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword> coverage from Markets Insider and Business Insider:<a href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-ubs-haefele-federal-reserve-easing-boost-prices-2020-8-1029525440">The world's largest wealth manager explains how the Fed has completely altered how the stock market works — and says the S&amp;P 500 can climb another 9% by next June</a><a href="https://markets.businessinsider.com/news/stocks/gen-z-millennial-traders-taking-stock-market-risks-etrade-survey-2020-8-1029517928">Gen Z and millennial investors are taking more and more risks as trading activity surges, E-Trade says</a><a href="https://www.businessinsider.com/stock-picks-to-buy-investing-strategy-for-trump-election-win-2020-8">President Trump will officially be nominated for a 2nd term this week. RBC says buy these 48 stocks spanning every industry that are poised to crush the market if he wins reelection.</a>

Hedge funds and mutual funds are split on the elite group of FAAMG stocks — and that’s led to a big performance gap

<ul><li><keyword id="116445" type="COMPANY" weightage="60" keywordseo="Hedge-funds">Hedge funds</keyword> posted an "extreme rotation" out of cyclical stocks after the end of the first quarter as managers brace for a potential market downturn, <a href="https://markets.businessinsider.com/stocks/bac-stock">Bank of America</a> analysts wrote Wednesday.</li><li>Such funds are now the most defensively positioned they've been since the bank began tracking the data in 2011.</li><li>Long-only funds made similar moves to pad against a downturn, dumping nearly 80 million of energy company shares in the second quarter so far following oil's late April plunge.</li><li><a href="https://www.businessinsider.com/?utm_source=markets&amp;utm_medium=ingest?utm_source=markets&amp;utm_medium=ingestm=ingest">Visit the Business Insider homepage for more stories</a>.</li></ul>As stock indexes rally and investor sentiments improve, hedge funds are battening down the hatches for continued coronavirus turmoil.Such funds made an "extreme rotation" out of cyclical stocks at the start of the second quarter, <a href="https://markets.businessinsider.com/stocks/bac-stock">Bank of America</a> said in a Wednesday note. Managers are now the most defensively positioned they've been since the bank began tracking the data in 2011.Hedge funds' concentrations in the health care and utility sectors now sit two standard deviations from their long-term average, the team led by Savita Subramanian wrote. Long-only cyclical versus defensive exposure sank to its lowest point in 12 months, and positions in energy, discretionary, and materials companies neared record lows.<a href="https://markets.businessinsider.com/stocks/fb-stock">Facebook</a>, <a href="https://markets.businessinsider.com/stocks/efx-stock">Equifax</a>, and <a href="https://markets.businessinsider.com/stocks/schw-stock">Charles Schwab</a> are some of the most heavily weighted <keyword id="62375" type="ORGANIZATION" weightage="60" keywordseo="Hedge-fund">hedge fund</keyword> picks compared to the S&amp;P 500 index, the team said.Read more: <a href="https://www.businessinsider.com/investing-strategy-global-stock-picks-coronavirus-fund-manager-david-dudding-2020-5">A fund manager trouncing 90% of his rivals shared with us 5 trades he's making to stay ahead — including a big bet on Disney after it was crushed in the pandemic sell-off</a>The funds' rotation joins a broader move away from the energy sector. Recent weeks saw oil prices dive below zero for the first time ever and drag on a wide range of energy companies. While the commodity has since posted a strong rebound, the connected sector hasn't enjoyed such healthy gains. Funds tracked by <keyword id="6374849" type="UNKNOWN" weightage="60" keywordseo="bank-of-america">Bank of America</keyword> sold nearly 80 million shares in energy companies since the first quarter ended, according to the note.Even as funds reduce concentration in cyclical stocks, investor optimism continues to rise amid economic reopenings. Institutional clients' four-week <keyword id="6357440" type="DEFINITION" weightage="60" keywordseo="Stock-Market">stock market</keyword> flows turned positive last week after temporarily sliding to zero, Bank of America said, indicating fresh hopes for a market recovery.Now read more <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword> coverage from Markets Insider and Business Insider:<a href="https://www.businessinsider.com/ppp-coronavirus-loans-common-states-existing-bank-relationships-federal-reserve-2020-5">Relief loans are going to areas with pre-existing bank relationships instead of most infected regions, Fed economists find</a><a href="https://markets.businessinsider.com/news/stocks/wharton-professor-jeremy-siegel-bond-market-bull-run-ending-inflation-2020-5-1029170679">Wharton professor Jeremy Siegel explains why the bond market's 40-year bull run is doomed</a><a href="https://www.businessinsider.com/how-to-invest-for-retirement-4-strategies-advice-reducing-risk-2020-5">When Wade Pfau isn't writing books or winning awards, he's teaching Ph.D. students the art of retirement income. Here are 4 ways he says investors can reduce risk and thrive financially in the long term.</a>Read the original article on <a href="https://www.businessinsider.com/hedge-funds-more-defensively-positioned-stock-market-than-ever-bofa-2020-5">Business Insider</a>

BANK OF AMERICA: Hedge funds are more defensively positioned than ever as they brace for coronavirus fallout

<ul><li>The campaign talks about ETW Approach (E- Easy to invest, T - a taxing saving investment, W – helps in long term wealth creation).</li><li>It has been conceptualized and creatively led by Mirum India.</li></ul><keyword id="112970" type="General" weightage="20" keywordseo="axis-mutual-fund" source="Orion">Axis Mutual Fund</keyword>, one of the country’s leading <keyword id="6354820" type="General" weightage="20" keywordseo="mutual-fund" source="Orion">mutual fund</keyword> houses, unveiled its new campaign for the upcoming tax season called #ELSSHaiNa. The investor education campaign aims to reiterate the importance of investing in ELSS (Equity Linked Savings Schemes that offer tax benefits under section 80C of the Income Tax Act) as a preferred and hassle-free option to save on tax. One of the most crucial mistakes that most investors make is that they leave tax planning for the last minute. Towards the end of the year, people realise that they need to invest in the right financial instruments to save tax but aren’t able to choose the right one. One can often hear the phrase “Tax ka kya socha hai?” and conversations around it gain momentum as investors rush to understand how can they save tax or how much time is left to make the right investment or even what are the right instruments to invest in! Chandresh Nigam, MD &amp; CEO, Axis AMC said, “At Axis AMC, we have always upheld the importance of Responsible Investing. As money managers, it is our duty to not only educate investors about the significance of investing in quality assets over the long term but also help them grow wealth while saving on tax in an efficient manner. ELSS is an option that is known to all investors. But without having spent the adequate time to optimize the right tax planning solution, investors often make hasty decisions and miss out on the most logical and easy option.” The new campaign by Axis Mutual Fund builds on the insight that the tax season can be anxiety-inducing, only if you have not planned well in advance. Through a series of three films, #ELSSHaiNa aims to make investors realise that at any given point in their lives, investing in ELSS for tax saving should be a ‘no-brainer’ option. The films use humour as a tool to highlight how planning for tax via ELSS is simple and hassle free. In the first film, the protagonist is aware that he needs to plan for the tax saving season. He has taken the advice of several people around him but has still reached no desirable solution. <div type="Youtube" id="JwaLZz_U0QU" title="Tax savings ke liye sochna kya hai, #ELSSHaiNa!" thumbUrl="https://i.ytimg.com/vi/JwaLZz_U0QU/mqdefault.jpg"></div> In the second film, a newly married couple is can’t seem to decide on their honeymoon destination despite the multiple suggestions by their family members. <div type="Youtube" id="Qp9H3uQ-V-g" title="Iss tax season sochna kya hai, #ELSSHaiNa!" thumbUrl="https://i.ytimg.com/vi/Qp9H3uQ-V-g/mqdefault.jpg"></div> On the other hand, in the third film, the key character is confused over what to gift an extended cousin for their wedding. <div type="Youtube" id="XR8764psAN8" title="When it's about tax-saving, tab sochna kya hai, #ELSSHaiNa!" thumbUrl="https://i.ytimg.com/vi/XR8764psAN8/mqdefault.jpg"></div> All three films tie back to the proposition that all these aforementioned decisions seem worrying at best. But, when it comes to tax planning, “Sochna Kya Hai?”, because “#ELSSHaiNa”. Raghav Iyengar, Chief Business Officer, Axis AMC asserted, “Thanks to the continued efforts by MF industry, ELSS has started to gain widespread acceptance amongst the investor community. However, tax planning is still viewed as a strenuous and chaotic task. We need more awareness initiatives and campaigns such as ours, will be instrumental in connecting with the wider masses. The three distinct narratives of #ELSSHaiNa focus on capturing investment sentiment across age categories, genders, geographies. Furthermore, Axis Mutual Fund’s 360-degree approach for the campaign will leverage the power of digital, TV, radio, and the print medium to resonate and engage with the target audience.”

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The hedge fund industry raked in 12.3% last year, its largest annual return since 2009, as markets bounced back from coronavirus lows

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Top performing mutual funds in India 2019

BI India Bureau

Hedge funds and mutual funds are split on the elite group of FAAMG stocks — and that’s led to a big performance gap

Ben Winck

BANK OF AMERICA: Hedge funds are more defensively positioned than ever as they brace for coronavirus fallout

Ben Winck

Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS

BI India Partner

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