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Indians devoted over 4,00,000 hours in viewing ads on <keyword id="10879" type="CITY" weightage="100" keywordseo="YouTube">YouTube</keyword> this year, as per <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword>. With cheaper data packages, a smartphone-flooded market and more access to public wifi, videos content consumption is only going to see a stupendous rise in near future. 
 In view of this fact, <keyword id="2594729" type="UNKNOWN" weightage="60" keywordseo="Vidooly">Vidooly</keyword> - a video intelligence <a href="http://www.businessinsider.in/Zonnett-a-car-servicing-startup-is-trying-to-fix-all-your-car-troubles/articleshow/54816382.cms">startup</a> helps its current 20,000 customer base track the performance of their videos on YouTube, Facebook, Twitter, Instagram, Vine using artificial intelligence. The company recommends the type of content that has the potential to go viral. 
 Speaking to <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword>, Subrat Kar, the CEO of Vidooly said, "In the past 15 months, we have been tracking over 250 million videos with over 500 million views and have trained our systems to figure out audience behavior to see what works and what doesn’t in a particular region." 
 
<a href="http://www.businessinsider.in/Yumigo-a-startup-delivering-currency-visa-and-insurance-right-at-your-doorstep/articleshow/55050729.cms">ALSO READ: Planning an international vacay? Here’s a startup delivering currency, visa, and insurance right at your doorstep</a> 
 
So if you are an <a href="http://www.businessinsider.in/GoDaddy-Flare-is-helping-start-ups-with-Jumpstarting-ideas/articleshow/54775722.cms">aspiring</a> YouTuber, you may want to try Vidooly's new platform called "Launchpad program". It is aimed at newbies who want to increase their following on Youtube and currently have less than 5000 followers. This is for free as the company is trying to help people create the content that will work for their audiences. 
 
The engine is designed to recommend what will work in different categories like area, age group, region to gender. 
 With this AI platform, <keyword id="3368132" type="UNKNOWN" weightage="20" keywordseo="video-content">video content</keyword> creators can increase their reach and engagement across most online video channels and create content on topics that will actually engage their viewers.

Here's how you can increase your subscribers on YouTube using Artificial intelligence

In just over a year, <keyword id="2594729" type="UNKNOWN" weightage="20" keywordseo="Vidooly">Vidooly</keyword>, India’s only <keyword id="3288380" type="UNKNOWN" weightage="20" keywordseo="video-analytics-data-startup">video analytics data startup</keyword> has now reached over 10,000 content creators and partners who use its platform and now analyses data from over 50 million creators on a daily basis. 
 
However, the most surprising part is that the founders haven’t spent even a rupee on marketing, relying only on word of mouth for Vidooly’s popularity and growth. 
 Over 1 billion people use <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">Youtube</keyword> to view over 6 billion hours of video every month and the recent <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> expansion to over 130 new countries shows the tremendous demand for original video content and people's viewing habits as they move from TV to online streaming. 
 
This proves that video is becoming one of the most popular forms of content consumed online today and Vidooly seem to be reaping the benefits, witnessing a rise in demand for its platform and tools for anyone who creates videos for a living. 
 
According to Arunabh Kumar, founder of The Viral Fever, anyone who creates video today grapples with the problem of audience fragmentation across the different platforms namely Youtube, Facebook and Twitter trying to get a minute of their attention. Understanding how to engage your audience on every one of these platforms is the key and that is where Vidooly comes in. 
 
"Vidooly's robust set of tools are your best bet if you are a content creator, brand or media house trying to engage more audience with your videos. I would like to congratulate the entire team of Vidooly on this achievement "added an impressed Arunabh. 
 On the other hand, Vishal TM, founder of <keyword id="3288381" type="UNKNOWN" weightage="20" keywordseo="Videogyan">Videogyan</keyword> feels that Vidooly’s popularity stemmed from it solving the issue of there being a lack of tools for video analytics in the market. 
 
“Vidooly's tools such as trending topic suggestion, sentiment breakup, social media listening and comprehensive demographic analysis have allowed more people to discover our videos online which has resulted in an increase in our revenues,” he explains. 
 
Vidooly's customers include brands, such as Times Music and Online Video unicorns like Video Gyan and Super Simple Songs who have over 1 billion views across their video platforms and global MCNs like Uturn, Dogus Digital, Thoughtful Media amongst others. 
 
"Vidooly was created to solve a nagging problem of creators being unable to get any sort of actionable feedback on their videos which resulted in less people being able to view their creative work online. But we are not stopping here. Come 2017 and we expect to double our user base as we hope to become the market leaders in video analytics" said Ajay Mishra, CTO &amp; founder of Vidooly. 
 
If that’s not all, the start-up also aims to double its daily viewer’s data analysis to 100 million per day by the end of 2016.

Exclusive: This video-analytics startup just crossed 10,000 YouTube content creators as users without spending any money on marketing

Mumbai, Apr 21 () A study on media consumption has found that per-capital daily online media intake has soared to more than 4 hours since the coronavirus-driven lockdown, compared with an average 1.5 hours in the pre-shutdown period. Telecom companies have also been reporting over 30 per cent spike in data usage since the nation has been put under the lockdown that began on March 25 to contain the spread of coronavirus COVID-19, the disease caused by coronavirus, has killed close to 600 in the country and infected close to 19,000. Globally, the deadly pandemic has killed over 1.7 lakh, close to 41,000 of them in the US alone and infected more than 2.4 million, again over 8 lakh of them in the US alone since the virus appeared in the Chinese city of Wuhan last November. And, the single biggest beneficiary of this massive spike is YouTube with around 300 billion views in the first quarter of 2020, which is 13 per cent more than in the fourth quarter of 2019 and 11 per cent more than in the first quarter of 2019, according to the study by media buying agency Mindshare and online video intelligence and analytics platform Vidooly. There was a steep increase in content consumption as the time spent by the average user rose to over 4 hours per day since the lockdown from 1.5 hours on social media platforms earlier, showed the survey. As a primary video sharing platform, YouTube alone has garnered over 300 billion views in the first quarter of 2020, up 13 per cent over the fourth quarter of 2019 and a full 11 per cent over the year-ago period, as per the survey. According to the survey, the millennials remain the most-active group on YouTube in the country as 70 per cent of viewership is coming from the 18-34 age group. "Entertainment, music and news are the top-three genres in terms of content consumption contributing to over 70 per cent of views and more than 90 per cent of the views on YouTube are through mobiles," the survey showed. YouTube has also seen a 20.5 per cent surge in subscribers base since the lockdown was announced, while COVID-related content has surged 98 per cent in terms of views and 199 per cent in terms of engagement. To garner better engagement, brands are indulging in marketing through Facebook and Instagram. Genre-specific observations from the report indicate a 120 per cent spike in the number of uploads in the 'education' category after the lockdown. Music, majorly short-form content, has seen a 9 per cent decline in consumption during the lockdown, indicating the shift in consumer behaviour towards long-form content. An increase in time at a consumer's disposal is cited as the reason for this shift. Other genres that have seen a significant increase in viewership are food and recipe (52 per cent), gaming (23 per cent), and information (42 per cent). According to MA Parthasarathy, chief executive of Mindshare South Asia, through this survey with Vidooly, the company tried to leverage data and digital analytics to understand the shifts in consumer behaviour on content consumption on online media platforms and hopes to use the insights from this study to better serve our clients in crafting relevant, timely and effective content solutions. BEN HRS

Lockdown has average daily online media intake soaring to 4 hours from 90 mins

<ul><li><keyword id="7444876" type="COMPANY" weightage="20" keywordseo="Discovery-Plus">Discovery Plus</keyword> will offer premium shows in 40+ genres including Science, Adventure, Food, Lifestyle.</li><li>Rajinikanth’s TV debut show – ‘Into The Wild With Bear Grylls’ will be launched first on Discovery Plus.</li><li>Priced at Rs 299 p.a., Discovery Plus will reach out to core infotainment consumers in the initial phase.</li></ul>Discovery has announced the launch of its streaming app, Discovery Plus. Priced competitively with an introductory offer of Rs 299 per annum, the app has been developed and curated specifically for India. In the initial phase, the company will reach out to 25 million strong base of core TV infotainment consumers across Tier I and Tier II towns (defined as those who watch over 3 hours of infotainment every month). Furthermore, in order to drive engagement, Discovery Plus is launching with one-of-a-kind rewards with Google Pay. Google Pay users who tune-in to the premiere of Into the Wild with Bear Grylls featuring Rajinikanth on March 23rd at 8:00 PM on Discovery can match the audio for the first four minutes of the show or the promos leading up to the show with Google Pay’s ‘On-Air’ feature, and get a reward upto 100% off on Discovery Plus annual subscription price*. The newly launched OTT service will offer thousands of hours of exclusive content across 40+ genres, including Science, Adventure, Food and Lifestyle, in 8 languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali &amp; Marathi. Discovery Plus will offer Premium subscribers a large selection of never-seen-before Premium Discovery titles, must-watch documentaries, India originals and exclusive acquisitions. Free users of the app will have access to all-time favorites from the Discovery library. Additionally, a unique destination titled ‘Shorts’ will feature hundreds of free short-form videos that will satisfy the new and emerging Indian mobile user looking for infotainment on the go. The much-anticipated Superstar Rajinikanth’s TV debut show –‘Into The Wild With Bear Grylls’ will be launched first on Discovery Plus on March 23 much before the television premiere. Discovery Plus will also exclusive videos including Behind The Scenes for Thalaiva’ s fans. The content will be curated from content brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE. Speaking on the occasion, <keyword id="1409320" type="PERSON" weightage="20" keywordseo="Simon-Robinson">Simon Robinson</keyword>, President APAC &amp; CFO International, Discovery, Inc., said, “Globally, we are observing healthy trends from direct-to-consumer businesses and Discovery Plus, with its India focused strategy, is a valued addition. The launch of Discovery Plus is a significant development for our business in India and reflects our commitment to this critical market.” “The consumer is spoilt for choice in the scripted content space but doesn’t have a dedicated offering in the unscripted space – a place we intend to fill with the launch of Discovery Plus,” said, <keyword id="4722871" type="PERSON" weightage="20" keywordseo="megha-tata">Megha Tata</keyword>, Managing Director – South Asia, Discovery, “Our large global library of 300,000 hours of premium content and expertise in owning passionate communities will give us a huge competitive advantage in the digital domain.” “In a digital world that’s laden with hours and hours of scripted content, Discovery Plus offers a unique and untapped opportunity for us to build on the trust of the flagship brand and offer content that truly powers people’s passions across verticals as varied as Adventure, Science and Lifestyle to name a few,” said, Issac John, Business Head – Digital (South Asia), Discovery, “Over the next 12 months, the lineup includes premium content across all our key genres such as Into the Wild with <keyword id="16227" type="PERSON" weightage="20" keywordseo="Rajnikanth">Rajnikanth</keyword>, Expedition Unknown, Coronavirus: The Silent Killer, Food Factory, Mythbusters, Wild Karnataka and Project Runway among many others.” Developed, curated and priced for India market <keyword id="645898" type="LOCATION" weightage="20" keywordseo="Discovery-India">Discovery India</keyword> has conducted multiple consumer researches to find cues to develop a truly diffrentiated product. In a nationwide research conducted across 10 cities, 62% of consumers indicated that they are keen to subscribe to a product that will offer interesting knowledge about the world. Additionally, research from Vidooly, indicated that interest in core categories of factual and lifestyle entertainment on YT, the world’s largest streaming platform went up by 36% contributing to an overall 70 bn views in 2020. This growth and increase in infotainment consumption has been proven in the consumption pattern of the Discovery Plus destination on Daily Hunt App where over the last 12 months, over 40 million consumers have viewed Discovery short-form videos. It’s interesting to be rare but rare to be interesting Discovery’s research clearly shows that even though consumers are happy with their current entertainment products, there is still a need for a trusted product that helps them stand out among their peers and that will teach them interesting things about the world. They expressed the need that in various situations in life, knowing something interesting about the world makes them seem smarter and helps them progress in life. This specific need combined with the trust of the Discovery was a strong reason for consumers to prefer Discovery Plus as an app of choice on their mobiles. App Interesting toh AAP interesting Discovery has launched a targeted marketing campaign ‘App Interesting toh AAP interesting’ to connect with consumers across the country. Discovery’s network of channels including Discovery, Animal Planet, TLC, DSPORT, Discovery Kids DTamil, Discovery Science, Discovery Turbo, Discovery ID reaches 164** million consumers on a monthly basis and all will promote the newly launched service. In addition, Discovery has planned a strong and targeted digital campaign to reach out to infotainment genre seekers. *About Google Pay’s On-Air feature: On-Air is a feature on Google Pay which lets users scan audio within GPay and earn rewards if their scan matches a target audio. New to Google Pay users can simply download the app to enjoy different types of rewards.

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Here's how you can increase your subscribers on YouTube using Artificial intelligence

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Exclusive: This video-analytics startup just crossed 10,000 YouTube content creators as users without spending any money on marketing

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Lockdown has average daily online media intake soaring to 4 hours from 90 mins

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