<img class="gwt-Image" src="/photo/55051228.cms" /> 
 Indians devoted over 4,00,000 hours in viewing ads on <keyword id="10879" type="CITY" weightage="100" keywordseo="YouTube">YouTube</keyword> this year, as per <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword>. With cheaper data packages, a smartphone-flooded market and more access to public wifi, videos content consumption is only going to see a stupendous rise in near future. 
 In view of this fact, <keyword id="2594729" type="UNKNOWN" weightage="60" keywordseo="Vidooly">Vidooly</keyword> - a video intelligence <a href="http://www.businessinsider.in/Zonnett-a-car-servicing-startup-is-trying-to-fix-all-your-car-troubles/articleshow/54816382.cms">startup</a> helps its current 20,000 customer base track the performance of their videos on YouTube, Facebook, Twitter, Instagram, Vine using artificial intelligence. The company recommends the type of content that has the potential to go viral. 
 Speaking to <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword>, Subrat Kar, the CEO of Vidooly said, "In the past 15 months, we have been tracking over 250 million videos with over 500 million views and have trained our systems to figure out audience behavior to see what works and what doesn’t in a particular region." 
 
<a href="http://www.businessinsider.in/Yumigo-a-startup-delivering-currency-visa-and-insurance-right-at-your-doorstep/articleshow/55050729.cms">ALSO READ: Planning an international vacay? Here’s a startup delivering currency, visa, and insurance right at your doorstep</a> 
 
So if you are an <a href="http://www.businessinsider.in/GoDaddy-Flare-is-helping-start-ups-with-Jumpstarting-ideas/articleshow/54775722.cms">aspiring</a> YouTuber, you may want to try Vidooly's new platform called "Launchpad program". It is aimed at newbies who want to increase their following on Youtube and currently have less than 5000 followers. This is for free as the company is trying to help people create the content that will work for their audiences. 
 
The engine is designed to recommend what will work in different categories like area, age group, region to gender. 
 With this AI platform, <keyword id="3368132" type="UNKNOWN" weightage="20" keywordseo="video-content">video content</keyword> creators can increase their reach and engagement across most online video channels and create content on topics that will actually engage their viewers.

Here's how you can increase your subscribers on YouTube using Artificial intelligence

<img class="gwt-Image" src="/photo/53156724.cms" style="width: 800px; height: 600px;" /> 
 
A 2015 <a href="http://www.businessinsider.in/searchresult.cms?query=nielsen+report&amp;sortorder=effectivedate">Nielsen</a> report revealed that approximately 78% of regular <a href="http://www.businessinsider.in/searchresult.cms?query=india%27s+internet+users&amp;sortorder=effectivedate">internet users in India </a>watch or download <a href="http://www.businessinsider.in/searchresult.cms?query=digital+content&amp;sortorder=effectivedate">digital content</a> such as videos, television shows, or movies online. India’s online video viewership has also doubled since 2011. 
 
With the rapid rise of smartphones and internet penetration in <a href="http://www.businessinsider.in/searchresult.cms?query=india&amp;sortorder=effectivedate">India</a>, it is certain that the demand for online videos will only grow further. Infact, viewership of online content on mobile devices is already on the rise, especially among millennials, who have transitioned from traditional TV viewing and now consume content anytime and anywhere. 
 Understandably, this presents an exciting opportunity for <keyword id="31174" type="PERSON" weightage="100" keywordseo="brands">brands</keyword> and <a href="http://www.businessinsider.in/searchresult.cms?query=advertisers&amp;sortorder=effectivedate">advertisers</a> when it comes to creating effective <a href="http://www.businessinsider.in/searchresult.cms?query=digital+marketing&amp;sortorder=effectivedate">digital marketing</a> campaigns with videos. 
 
The only hurdle in front of them is to find a platform that would let them understand the viewership patterns of their target audience so as to maximize their reach. 
 And, this is the exact problem <keyword id="137600" type="COMPANY" weightage="100" keywordseo="Mindshare">Mindshare</keyword> and <a href="http://www.businessinsider.in/This-startup-wants-to-hire-someone-to-watch-viral-videos-all-day/articleshow/52076215.cms">Vidooly</a> are looking to solve. 
 <keyword id="2594729" type="UNKNOWN" weightage="100" keywordseo="Vidooly">Vidooly</keyword>, India’s only <a href="http://www.businessinsider.in/searchresult.cms?query=video+analytics&amp;sortorder=effectivedate">video analytics</a> startup recently entered into an exclusive partnership with Mindshare, a global media agency that’s present in 90 countries to co-create and launch a platform that would make the lives of brands and <keyword id="63341" type="COMPANY" weightage="100" keywordseo="Advertisers">advertisers</keyword> much easier. 
 The two companies co-created a tool called ‘<keyword id="3475126" type="UNKNOWN" weightage="100" keywordseo="Kyve">Kyve</keyword>’ that acts as a platform for brands and advertisers to track and understand their online video viewership. 
 
Touted as a new age online video data science platform, Kyve will enable advertisers and brands to understand viewer’s consumption as well as their engagement by providing insights into the viewership habits of their target audience. 
 
At the same time, the data gathered from the platform will also let Mindshare India to scan, seed and strategize end to end digital video and content strategies for brands. Another advantage of the tool is that it can leverage its platform for precise brand targeting on online videos in order to eliminate audience spillage and further measure the success of video campaigns. 
 “In an adaptive world it is important to track genres of content that is popular with users. The ‘Kyve’ tool is the first of its kind to track the user journey of online viewership and develop a video strategy that is weaved into the consumer conversation. We at Mindshare are hopeful that ‘Kyve’ will redefine the way brands advertise,” explained <keyword id="172898" type="PERSON" weightage="100" keywordseo="Prashanth-Kumar">Prashanth Kumar</keyword>, CEO, Mindshare, South Asia. 
 According to <keyword id="2883012" type="UNKNOWN" weightage="100" keywordseo="Subrat-Kar">Subrat Kar</keyword>, CEO and co-founder of Vidooly, the aim is to ensure that Kyve becomes the go-to tool for any brand or advertiser who wants to execute an online video campaign effectively and yield and optimal ROI.

This video analytics tool is all set to change the way brands and advertisers look at digital marketing

<img class="gwt-Image" src="/photo/52076324.cms" style="width: 800px; height: 600px;" /> 
Let’s state it at the outset- This is not a prank or a joke. (Yeah, we’re looking at you <a href="http://blogs.timesofindia.indiatimes.com/everything-social/the-too-good-to-be-true-urban-ladder-job-listing-is-actually-fake/">Urban Ladder</a>.) 
 
<a href="http://www.businessinsider.in/Exclusive-This-video-analytics-startup-just-crossed-10000-YouTube-content-creators-as-users-without-spending-any-money-on-marketing/articleshow/51441971.cms">Vidooly</a>, India’s only video analytics data startup that analyses data from over 50 million <keyword id="10879" type="CITY" weightage="100" keywordseo="YouTube">Youtube</keyword> content creators on a daily basis, is looking out to hire someone who can tell them where all the viral videos at. 
 
If hired, your job description will actually be watching videos all day and finding the ones that could you can predict would go viral. Stuff that dreams are made of, am I right? 
 If you’re wondering why this startup is hell bent on making work fun with the position of a ‘<keyword id="3345864" type="UNKNOWN" weightage="100" keywordseo="Viral-Video-Finder">Viral Video Finder</keyword>’, its co-founder <keyword id="2883012" type="UNKNOWN" weightage="100" keywordseo="Subrat-Kar">Subrat Kar</keyword>, offers an explanation. 
 
In a <a href="https://www.linkedin.com/pulse/were-hiring-senior-viral-video-finder-vidooly-subrat-kar">post</a> put up on <a href="http://www.businessinsider.in/searchresult.cms?query=linkedin&amp;sortorder=effectivedate">LinkedIn,</a> Kar says, “We have built world class algorithms to identify videos that are trending/about to trend across categories &amp; geographies. However that still doesn’t substitute what a feed curated by a human would look like. As we all know, machines can’t really replace human emotions. That's why; we are looking for a dynamic person who loves watching videos.” 
 
The responsibility of this position would be to watch hundreds of videos every day and find the next <a href="http://www.businessinsider.in/searchresult.cms?query=viral+videos&amp;sortorder=effectivedate">viral video</a> (across any genres and featuring animals or humans) and recommend the same to our customers who can plan their content strategy accordingly. 
 
The job location is in Noida, and the additional responsibility for the position includes an unlimited patience to scroll <a href="http://www.businessinsider.in/searchresult.cms?query=Facebook&amp;sortorder=effectivedate">Facebook</a>. (Is this a dream?) The company claims the compensation will be adequate. 
 
You're going to be paid to watch videos all day. Let that sink in. 
 
If you’re interested in applying, send in a brief creative note at <a href="mailto:career@vidooly.com">career@vidooly.com</a> explaining why you’re fit for the job along with some of your favourite videos or videos you think have the potential of going viral in the next few days. 
 
All the best. We’re rooting for you! (and all the videos you'll get to watch).

This
startup wants to hire someone to watch viral videos all day

<img class="gwt-Image" src="/photo/51441994.cms" />In just over a year, <keyword id="2594729" type="UNKNOWN" weightage="20" keywordseo="Vidooly">Vidooly</keyword>, India’s only <keyword id="3288380" type="UNKNOWN" weightage="20" keywordseo="video-analytics-data-startup">video analytics data startup</keyword> has now reached over 10,000 content creators and partners who use its platform and now analyses data from over 50 million creators on a daily basis. 
 
However, the most surprising part is that the founders haven’t spent even a rupee on marketing, relying only on word of mouth for Vidooly’s popularity and growth. 
 Over 1 billion people use <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">Youtube</keyword> to view over 6 billion hours of video every month and the recent <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> expansion to over 130 new countries shows the tremendous demand for original video content and people's viewing habits as they move from TV to online streaming. 
 
This proves that video is becoming one of the most popular forms of content consumed online today and Vidooly seem to be reaping the benefits, witnessing a rise in demand for its platform and tools for anyone who creates videos for a living. 
 
According to Arunabh Kumar, founder of The Viral Fever, anyone who creates video today grapples with the problem of audience fragmentation across the different platforms namely Youtube, Facebook and Twitter trying to get a minute of their attention. Understanding how to engage your audience on every one of these platforms is the key and that is where Vidooly comes in. 
 
"Vidooly's robust set of tools are your best bet if you are a content creator, brand or media house trying to engage more audience with your videos. I would like to congratulate the entire team of Vidooly on this achievement "added an impressed Arunabh. 
 On the other hand, Vishal TM, founder of <keyword id="3288381" type="UNKNOWN" weightage="20" keywordseo="Videogyan">Videogyan</keyword> feels that Vidooly’s popularity stemmed from it solving the issue of there being a lack of tools for video analytics in the market. 
 
“Vidooly's tools such as trending topic suggestion, sentiment breakup, social media listening and comprehensive demographic analysis have allowed more people to discover our videos online which has resulted in an increase in our revenues,” he explains. 
 
Vidooly's customers include brands, such as Times Music and Online Video unicorns like Video Gyan and Super Simple Songs who have over 1 billion views across their video platforms and global MCNs like Uturn, Dogus Digital, Thoughtful Media amongst others. 
 
"Vidooly was created to solve a nagging problem of creators being unable to get any sort of actionable feedback on their videos which resulted in less people being able to view their creative work online. But we are not stopping here. Come 2017 and we expect to double our user base as we hope to become the market leaders in video analytics" said Ajay Mishra, CTO &amp; founder of Vidooly. 
 
If that’s not all, the start-up also aims to double its daily viewer’s data analysis to 100 million per day by the end of 2016.

Exclusive: This video-analytics startup just crossed 10,000 YouTube content creators as users without spending any money on marketing

<ul><li><keyword id="12188628" type="General" weightage="20" keywordseo="good-glamm-group" source="Orion">Good Glamm Group</keyword> has decided to house its <keyword id="2540701" type="General" weightage="20" keywordseo="influencer-marketing" source="Orion">influencer marketing</keyword> platforms under the <keyword id="12879521" type="General" weightage="20" keywordseo="good-creator-co" source="Orion">Good Creator Co</keyword> banner.</li><li>The new entity includes Popxo’s <keyword id="4726279" type="General" weightage="20" keywordseo="plixxo" source="Orion">Plixxo</keyword>, <keyword id="2064012" type="General" weightage="20" keywordseo="missmalini" source="Orion">MissMalini</keyword>, Vidooly and Winkl, which have a revenue run rate of ₹75 crore.</li><li>The Good Glamm Group is a culmination of <keyword id="3030142" type="General" weightage="20" keywordseo="myglamm" source="Orion">MyGlamm</keyword>, POPxo and BabyChakra.</li></ul>The Good Glamm Group — the parent company of direct-to-consumer (D2C) beauty brand MyGlamm, <keyword id="2088138" type="General" weightage="20" keywordseo="scoopwhoop" source="Orion">ScoopWhoop</keyword> and Popxo— has now decided to invest ₹200 crore in its influencer management and marketing businesses, which will now be housed under a new entity Good Creator Co. The company already owns influence analytics platforms like Popxo’s Plixxo and <a href="https://www.businessinsider.in/business/startups/news/after-acquiring-scoopwhoop-good-glamm-group-buys-missmalini/articleshow/88268772.cms">MissMalini</a>. It has now announced the acquisition of two more brands — influencer marketing platform Winkl and online video analytics platform Vidooly — to be a key of its <a href="https://www.businessinsider.in/business/startups/news/with-scoopwhoop-and-popxo-on-its-side-heres-what-myglamm-intends-to-do/articleshow/87177789.cms">content-to-commerce strategy</a>. The Good Glamm Group noted that Plixxo and Winkl have 250,000 influencers and reach out to 70+ million users on a monthly basis. The Good Creator Co aims to make ₹250 crore by end of this year The Good Creator Co will offer content creators and influencers access to the brand campaigns, extensive monetization opportunities, as well as affiliate and creator commerce programmes, celebrity talent management services and more through the app. The latest entity currently has a revenue run rate of ₹75 crore and is targeting a ₹250 crore revenue run rate by December 2022. MyGlamm’s chief executive and founder Darpan Sanghvi believes that having content businesses like these would help the direct to consumer brands housed under ‘The Good Glamm Group’ banner get access to more customers as well as get a well-established marketing mechanism. Good Glamm Group became a unicorn in 2 months The Good Glamm Group — <a href="https://www.businessinsider.in/business/startups/news/myglamm-has-set-aside-100-million-to-acquire-6-beauty-and-personal-care-brands-under-new-entity/articleshow/86559530.cms">which came into existence only in September 2021</a> — is a culmination of three brands MyGlamm, POPxo and online parenting startup BabyChakra. The parent entity is also led by the founders of these three companies — Darpan Sanghvi, Priyanka Gill (POPxo) and Naiyya Saggi (BabyChakra). Under the Good Glamm Group umbrella are beauty and personal care brands — MyGlamm, The Moms Co, St. Botanica and Sirona as well as content platforms such as POPxo, Scoopwhoop and BabyChakra. The company was valued at<a href="https://www.businessinsider.in/business/startups/news/scoopwhoop-and-myglamms-parent-which-is-backed-by-amazon-is-now-valued-over-a-billion-dollars/articleshow/87608734.cms"> $1 billion in November 2021</a>, when it raised $150 million in funding in its Series D round. The Series D round was led by investors Prosus Ventures (Naspers), Warburg Pincus along the participation from Alteria Capital. Existing investors such as L’Occitane, Bessemer Venture Partners, <keyword id="18635" type="General" weightage="20" keywordseo="amazon" source="Orion">Amazon</keyword>, Ascent Capital and the Mankekar Family Office also participated in the round. SEE ALSO <a href="https://www.businessinsider.in/retail/news/future-retail-and-amazon-dispute-over-reliance-industries-acquisition-delhi-high-court-dismisses-kishore-biyani-appeal/articleshow/88690181.cms" data-type="tilCustomLink">Future Retail’s appeal to end Singapore arbitration initiated by Amazon has been turned down</a> <a href="https://www.businessinsider.in/business/startups/news/infoedge-and-zomatos-deepinder-goyal-invested-money-in-geniemode-10-month-old-tech-startup/articleshow/88683920.cms" data-type="tilCustomLink">After Deepinder Goyal and Kunal Shah, Info Edge backs this 10-month-old tech startup</a> <a href="https://www.businessinsider.in/science/health/news/new-covid19-variant-ihu-and-booster-dose-of-covid-vaccine-among-five-lessons-from-third-wave-of-infections/articleshow/88689317.cms" data-type="tilCustomLink">From new variant IHU to utility of booster doses ⁠— these are five lessons India can learn from the third wave of COVID-19 in other countries</a>

Amazon-backed Good Glamm Group acquires 2 more startups, intends to invest ₹200 crore to boost influencer marketing

<ul><li><keyword id="137600" type="COMPANY" weightage="20" keywordseo="Mindshare">Mindshare</keyword> India and Vidooly's report studies the impact of <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">COVID-19</keyword> on content consumption trends over YouTube, Facebook and Instagram in Q1’2020. </li><li>It reveals that content related to COVID-19 garnered around 3 billion views on videos uploaded on these platforms. </li><li> Genres that have seen a significant increase in viewership are Food &amp; Recipe (52%), Gaming (23%), and Information (42%). </li></ul> With 1.3 Billion population under <keyword id="91743" type="PERSON" weightage="20" keywordseo="lockdown">lockdown</keyword> in India, Mindshare India and Vidooly have released a report that ascertains the impact on online content consumption trends over the first quarter of 2020. The report has studied the video platforms of YouTube, Facebook and Instagram aiming to highlight the new ways people are looking to entertain themselves as well as be socially connected with their friends and families. The study analyses the impact of the pandemic, COVID-19 and the subsequent lockdown on the content consumption patterns observed across genres. The report’s findings showcased a steep increase in content consumption as it reported the time spent by the average user to be over 4 hours per day as compared to previous ~1.5 hours on social media platforms. The comparison of the online content consumption trends of Q4' 2019 and Q1'2020 details the high and low points showcasing the stickiness of the content on the video platforms with deep-dive analysis of monthly trends for each genre in Q1'2020. As a primary video sharing platform, YouTube alone has garnered over ~300 B views in Q1’2020 which is 13% more than Q4’2019 &amp; 11% more than Q1’2019. The millennials remain the most active group on YouTube in India with 70% of viewership coming from the age group 18-34. Entertainment, Music &amp; News were the top 3 genres based on content consumption contributing to over 70% of views in Q1’20. Over 90% of the views on YouTube were through Mobile devices. A section of the report, Impact of COVID-19 on social media, identifies the content consumption trends and analyses how creators/influencers, brands and government agencies are utilizing social media platforms to communicate with their audience during this lockdown period. YouTube has seen a 20.5% surge in subscribers-base in a span of 45 days of lockdown. COVID-related content has seen a surge of 98% in terms of views and 199% in terms of engagement. While informational content as well as trivia is specific to YouTube, awareness/prevention videos are thriving on Facebook. In order to garner better engagement, brands are indulging into thorough marketing through Facebook and Instagram. The Government of India’s efforts in spreading awareness have gained mileage over YouTube. M A Parthasarathy, CEO, Mindshare South Asia commented: “In unprecedented times like these, it is important to keep a finger on the pulse of the consumer. Mindshare’s partnership with Vidooly enables us to leverage data and digital analytics to truly understand the shifts in consumer behavior when it comes to content consumption on online media platforms. Insights from this study will help us partner our clients in crafting relevant, timely and effective content solutions.” Subrat Kar, CEO, Co-founder Vidooly says, "The worldwide lockdown has resulted in significant shifts in audience behavior, specifically in terms of online content consumption. I believe in such a scenario retention rate and watch time of videos will be the key metrics to filter and identify the best performing channels. We at Vidooly have been closely monitoring these dynamics to ascertain content that will work best for brands, influencer and government. We can definitely say that the world stage has been set to witness the new normal." Genre-specific observations from the report indicate a 120% spike in the number of uploads in the ‘Education’ category post lockdown. While the ‘Music’ genre, majorly short-form content, has seen a 9% decline in consumption during the lockdown period, which also indicates the shift in the consumer behaviour towards long form content. An increase in time at a consumer’s disposal is cited as the reason for this shift. Certain genres that have seen a significant increase in viewership are Food &amp; Recipe (52%), Gaming (23%), and Information (42%).

YouTube sees 20.5% surge in subscribers-base during the 45 days of the lockdown

Mumbai, Apr 21 () A study on media consumption has found that per-capital daily online media intake has soared to more than 4 hours since the coronavirus-driven lockdown, compared with an average 1.5 hours in the pre-shutdown period. Telecom companies have also been reporting over 30 per cent spike in data usage since the nation has been put under the lockdown that began on March 25 to contain the spread of coronavirus COVID-19, the disease caused by coronavirus, has killed close to 600 in the country and infected close to 19,000. Globally, the deadly pandemic has killed over 1.7 lakh, close to 41,000 of them in the US alone and infected more than 2.4 million, again over 8 lakh of them in the US alone since the virus appeared in the Chinese city of Wuhan last November. And, the single biggest beneficiary of this massive spike is YouTube with around 300 billion views in the first quarter of 2020, which is 13 per cent more than in the fourth quarter of 2019 and 11 per cent more than in the first quarter of 2019, according to the study by media buying agency Mindshare and online video intelligence and analytics platform Vidooly. There was a steep increase in content consumption as the time spent by the average user rose to over 4 hours per day since the lockdown from 1.5 hours on social media platforms earlier, showed the survey. As a primary video sharing platform, YouTube alone has garnered over 300 billion views in the first quarter of 2020, up 13 per cent over the fourth quarter of 2019 and a full 11 per cent over the year-ago period, as per the survey. According to the survey, the millennials remain the most-active group on YouTube in the country as 70 per cent of viewership is coming from the 18-34 age group. "Entertainment, music and news are the top-three genres in terms of content consumption contributing to over 70 per cent of views and more than 90 per cent of the views on YouTube are through mobiles," the survey showed. YouTube has also seen a 20.5 per cent surge in subscribers base since the lockdown was announced, while COVID-related content has surged 98 per cent in terms of views and 199 per cent in terms of engagement. To garner better engagement, brands are indulging in marketing through Facebook and Instagram. Genre-specific observations from the report indicate a 120 per cent spike in the number of uploads in the 'education' category after the lockdown. Music, majorly short-form content, has seen a 9 per cent decline in consumption during the lockdown, indicating the shift in consumer behaviour towards long-form content. An increase in time at a consumer's disposal is cited as the reason for this shift. Other genres that have seen a significant increase in viewership are food and recipe (52 per cent), gaming (23 per cent), and information (42 per cent). According to MA Parthasarathy, chief executive of Mindshare South Asia, through this survey with Vidooly, the company tried to leverage data and digital analytics to understand the shifts in consumer behaviour on content consumption on online media platforms and hopes to use the insights from this study to better serve our clients in crafting relevant, timely and effective content solutions. BEN HRS

Lockdown has average daily online media intake soaring to 4 hours from 90 mins

<ul><li><keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword> has outrightly denied reports that one of its majority shareholders <keyword id="9541717" type="UNKNOWN" weightage="20" keywordseo="Ant-Group">Ant Group</keyword> may sell its entire 30% stake in the startup. </li><li>A Reuters report stated that amid growing tensions between India-China, Ant Group was mulling a possible exit from the Vijay Shekhar Sharma-led company. </li><li>With rising border tensions between India and China, Indian startups with Chinese investments have come under a lot of scrutiny. </li></ul>Indian digital payments leader Paytm has denied reports that one of its majority shareholders Ant Group may sell its entire 30% (worth $4.8 billion) stake in the startup. A <a href="https://in.reuters.com/article/ant-group-paytm/exclusive-chinas-ant-considers-paytm-stake-sale-amid-tensions-with-india-sources-idINKBN28C17R">Reuters report</a> citing sources stated that amid growing tensions between India-China, Ant Group was mulling a possible exit from the Vijay Shekhar Sharma-led company. The Indian government has so far banned almost <a href="https://www.businessinsider.in/tech/apps/news/indian-government-has-banned-220-chinese-apps-so-far-including-pubg-mobile-aliexpress-tiktok-shareit-and-more/articleshow/79390031.cms">220 Chinese apps</a> this year. However, a Paytm spokesperson denied the report. "The information is absolutely false and misleading. There has been no discussion with any of our major shareholders ever, nor any plans, about selling their stake or becoming the controlling shareholder. Our mission is to empower half a billion Indians with digital financial services and pursue the vast opportunity presented by the digital financial revolution in our country. We are seeing a dramatic increase in revenues and acceleration of our path to breakeven,” a Paytm spokesperson told Business Insider. The rising tension between India and China at the Ladakh border has led the government in New Delhi to crack down on foreign direct investments (FDI) from China. Paytm had earlier <a href="https://www.businesstoday.in/current/corporate/paytm-founder-vijay-shekhar-sharma-hails-ban-on-59-chinese-apps-faces-backlash/story/408416.html">faced backlash</a> on Twitter as well for its investments from the Chinese giant. Chinese investors have pumped in an estimated $4 billion into India’s tech startups, which includes bets on 18 out of the country’s 30 unicorns, according to a Gateway House report. The scepticism around Chinese investments in India has been rising, which affects some of the biggest startups in India like Paytm, Ola, Byju’s and more. China’s biggest funds and their bets in India <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"><colgroup></colgroup><col /><col /><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tencent </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Byju’s, Ola, Dream11, Flipkart, Hike, Swiggy, Udaan, Niyo, Gaana, Doubtnut, Khatabook, MX Player, Pine Labs, Pocket FM, Practo, MyGate. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Alibaba </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Paytm, Bigbasket, Paytm Mall, Snapdeal, Zomato, Healofy, Ticketnow, Rapido, Vidooly, Xpressbees </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Xiaomi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hungama, Sharechat, Rapido, ZestMoney, Oye! Rickshaw, City Mall, Marsplay Internet </td></tr></tbody></table> SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/breather-for-flipkart-as-supreme-court-stays-order-for-cci-probe-over-alleged-abuse-of-dominant-position/articleshow/79528982.cms">Breather for Flipkart as Supreme Court stays order for CCI probe over alleged abuse of dominant position</a> <a href="https://www.businessinsider.in/business/corporates/news/burger-king-in-india-isnt-competing-with-just-dominos-or-mcdonalds-the-roadside-chola-bhatura-vendor-is-a-peer-too/articleshow/79526057.cms">INTERVIEW: Burger King in India isn’t competing with just Domino's or McDonald’s⁠, the roadside chola bhatura vendor is a peer too⁠</a>

Paytm denies report that Ant Group may dump its stake worth almost $5 billion as India-China tension escalates

<ul><li>The recent standoff at the Indo-China border has already seen a call for ban on Chinese products as well as uninstalling Chinese or Chinese-funded apps in India. </li><li>Experts believe that this will put a hold on further tech investments in India and thus, startups need to prepare themselves.</li><li><keyword id="417650" type="PERSON" weightage="20" keywordseo="Chinese-investors">Chinese investors</keyword> have pumped in an estimated $4 billion into India’s tech startups which includes bets on 18 out of the country’s 30 unicorns.</li></ul>From the India-China tensions at the border to the Indian government’s recent restrictions on FDI stating that prior government approval is required for any investment from a bordering country, the startup ecosystem has a lot to worry about. The rising scepticism about China and its investors affects some of the biggest startups in India like <keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword>, Ola, Byju’s and more. China’s biggest funds and their bets in India <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"><colgroup></colgroup><col /><col /><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tencent </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Byju’s, Ola, Dream11, Flipkart, Hike, Swiggy, Udaan, Niyo, Gaana, Doubtnut, Khatabook, MX Player, Pocket FM, Practo, MyGate. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Alibaba </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Paytm, Bigbasket, Paytm Mall, Snapdeal, Zomato, Healofy, Ticketnow, Rapido, Vidooly, Xpressbees </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Xiaomi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hungama, Sharechat, Rapido, ZestMoney, Oye! Rickshaw, City Mall, Marsplay Internet </td></tr></tbody></table>Source: Gateway House Tensions at the borders and India’s tech ecosystem The recent standoff at the <a href="https://www.businessinsider.in/policy/foreign-policy/news/three-reasons-why-china-showed-aggression-against-india-on-border-according-to-a-former-diplomat/articleshow/76462632.cms">Indo-China border</a> has already seen a call for ban on Chinese products as well as uninstalling Chinese or Chinese-funded apps in India. Experts believe that this will put a hold on further tech investments in India and thus, startups need to prepare themselves. “The immediate impact of this can be observed in business relations as well, with contract cancellations, trade deficit and fundings being put on hold. To mitigate this direct impact on the startup ecosystem, startups will have to scout for other avenues for big-ticket investments while seeking support from investors from newer geographies. Companies which fall under the portfolio of Chinese investors will also have to look for new alternatives as their transactions will get delayed due to these macro events,” said Roma Priya, Founder of Burgeon Law. Chinese investors have pumped in an estimated $4 billion into India’s tech startups which includes bets on 18 out of the country’s 30 unicorns, according to a Gateway House report. And even though some of India’s companies like Sharechat even have ‘<keyword id="3758" type="ENTERTAINMENT" weightage="20" keywordseo="Made-in-India">Made in India</keyword>’ in their Google Play store listing, the funding for the startup is from China. What makes <keyword id="417799" type="PERSON" weightage="20" keywordseo="Chinese-investment">Chinese investment</keyword> attractive? With India having the next big internet users, Chinese funds have been betting on the country’s virgin internet users and the lack of an Indian major investment fund only aids their growth. Most of India’s startups – from Paytm to Ola and Swiggy, Zomato – are still reporting heavy losses, which means they would require investments with minimal investor pressure. “China provides the patient capital needed to support the Indian start-ups, which like any other, are loss-making. The trade-off for market share is worthwhile,” said a report by Gateway House. The damage was done from even before the border clash Earlier in April, the change in FDI regulations said that prior approval of the Indian government will now be required for FDI into India (direct or indirect) by an entity of a country which shares a land border with India, i.e., China, Pakistan, Bangladesh, Nepal, Bhutan, Myanmar and Afghanistan. And this would have a direct impact on India’s startup ecosystem which relies on Chinese investments. “Chinese investors like Alibaba, Tencent and others will be heavily impacted. (i) Rights issuances; (ii) share buybacks; (iii) exits of existing investors from an Indian company which result in an increment in a Chinese investor’s stake will now require prior approval of the Indian government, although there may be no fresh inflow of FDI. Private equity and venture investors may not be able to effectively exercise call options, rights of first offer, anti-dilution or ratchet provisions.” said a report by the law firm Majmudar &amp; Partners. However, China has for long now routed its investments through subsidiary companies. “Chinese funds and companies often route their investments in India through offices located in Singapore, Hong Kong, Mauritius etc.: for example, Alibaba’s investment in Paytm was by Alibaba Singapore Holdings Pvt. Ltd. These don’t get recorded in India’s government data as Chinese investments,” said a report by Gateway House. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/heres-a-look-at-some-of-the-indian-smartphone-companies-that-could-make-a-comeback/slidelist/76465362.cms">Indian mobile companies that Boycott China campaign can bring back</a> <a href="https://www.businessinsider.in/thelife/news/here-are-the-five-books-that-will-help-you-decode-the-india-china-relations/articleshow/76462237.cms">Here are the five books that will help you decode the India China relations — beyond just the border dispute</a>

From Paytm to Byju’s to Dream11 ⁠— Chinese investors have big money in India’s biggest startups

<ul><li><keyword id="7444876" type="COMPANY" weightage="20" keywordseo="Discovery-Plus">Discovery Plus</keyword> will offer premium shows in 40+ genres including Science, Adventure, Food, Lifestyle.</li><li>Rajinikanth’s TV debut show – ‘Into The Wild With Bear Grylls’ will be launched first on Discovery Plus.</li><li>Priced at Rs 299 p.a., Discovery Plus will reach out to core infotainment consumers in the initial phase.</li></ul>Discovery has announced the launch of its streaming app, Discovery Plus. Priced competitively with an introductory offer of Rs 299 per annum, the app has been developed and curated specifically for India. In the initial phase, the company will reach out to 25 million strong base of core TV infotainment consumers across Tier I and Tier II towns (defined as those who watch over 3 hours of infotainment every month). Furthermore, in order to drive engagement, Discovery Plus is launching with one-of-a-kind rewards with Google Pay. Google Pay users who tune-in to the premiere of Into the Wild with Bear Grylls featuring Rajinikanth on March 23rd at 8:00 PM on Discovery can match the audio for the first four minutes of the show or the promos leading up to the show with Google Pay’s ‘On-Air’ feature, and get a reward upto 100% off on Discovery Plus annual subscription price*. The newly launched OTT service will offer thousands of hours of exclusive content across 40+ genres, including Science, Adventure, Food and Lifestyle, in 8 languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali &amp; Marathi. Discovery Plus will offer Premium subscribers a large selection of never-seen-before Premium Discovery titles, must-watch documentaries, India originals and exclusive acquisitions. Free users of the app will have access to all-time favorites from the Discovery library. Additionally, a unique destination titled ‘Shorts’ will feature hundreds of free short-form videos that will satisfy the new and emerging Indian mobile user looking for infotainment on the go. The much-anticipated Superstar Rajinikanth’s TV debut show –‘Into The Wild With Bear Grylls’ will be launched first on Discovery Plus on March 23 much before the television premiere. Discovery Plus will also exclusive videos including Behind The Scenes for Thalaiva’ s fans. The content will be curated from content brands such as Discovery Channel, Animal Planet, BBC, TLC, Discovery Science, Discovery Turbo, ID, Food Network, HGTV, Cooking Channel, Travel Channel, DIY Network, Motortrend and VICE. Speaking on the occasion, <keyword id="1409320" type="PERSON" weightage="20" keywordseo="Simon-Robinson">Simon Robinson</keyword>, President APAC &amp; CFO International, Discovery, Inc., said, “Globally, we are observing healthy trends from direct-to-consumer businesses and Discovery Plus, with its India focused strategy, is a valued addition. The launch of Discovery Plus is a significant development for our business in India and reflects our commitment to this critical market.” “The consumer is spoilt for choice in the scripted content space but doesn’t have a dedicated offering in the unscripted space – a place we intend to fill with the launch of Discovery Plus,” said, <keyword id="4722871" type="PERSON" weightage="20" keywordseo="megha-tata">Megha Tata</keyword>, Managing Director – South Asia, Discovery, “Our large global library of 300,000 hours of premium content and expertise in owning passionate communities will give us a huge competitive advantage in the digital domain.” “In a digital world that’s laden with hours and hours of scripted content, Discovery Plus offers a unique and untapped opportunity for us to build on the trust of the flagship brand and offer content that truly powers people’s passions across verticals as varied as Adventure, Science and Lifestyle to name a few,” said, Issac John, Business Head – Digital (South Asia), Discovery, “Over the next 12 months, the lineup includes premium content across all our key genres such as Into the Wild with <keyword id="16227" type="PERSON" weightage="20" keywordseo="Rajnikanth">Rajnikanth</keyword>, Expedition Unknown, Coronavirus: The Silent Killer, Food Factory, Mythbusters, Wild Karnataka and Project Runway among many others.” Developed, curated and priced for India market <keyword id="645898" type="LOCATION" weightage="20" keywordseo="Discovery-India">Discovery India</keyword> has conducted multiple consumer researches to find cues to develop a truly diffrentiated product. In a nationwide research conducted across 10 cities, 62% of consumers indicated that they are keen to subscribe to a product that will offer interesting knowledge about the world. Additionally, research from Vidooly, indicated that interest in core categories of factual and lifestyle entertainment on YT, the world’s largest streaming platform went up by 36% contributing to an overall 70 bn views in 2020. This growth and increase in infotainment consumption has been proven in the consumption pattern of the Discovery Plus destination on Daily Hunt App where over the last 12 months, over 40 million consumers have viewed Discovery short-form videos. It’s interesting to be rare but rare to be interesting Discovery’s research clearly shows that even though consumers are happy with their current entertainment products, there is still a need for a trusted product that helps them stand out among their peers and that will teach them interesting things about the world. They expressed the need that in various situations in life, knowing something interesting about the world makes them seem smarter and helps them progress in life. This specific need combined with the trust of the Discovery was a strong reason for consumers to prefer Discovery Plus as an app of choice on their mobiles. App Interesting toh AAP interesting Discovery has launched a targeted marketing campaign ‘App Interesting toh AAP interesting’ to connect with consumers across the country. Discovery’s network of channels including Discovery, Animal Planet, TLC, DSPORT, Discovery Kids DTamil, Discovery Science, Discovery Turbo, Discovery ID reaches 164** million consumers on a monthly basis and all will promote the newly launched service. In addition, Discovery has planned a strong and targeted digital campaign to reach out to infotainment genre seekers. *About Google Pay’s On-Air feature: On-Air is a feature on Google Pay which lets users scan audio within GPay and earn rewards if their scan matches a target audio. New to Google Pay users can simply download the app to enjoy different types of rewards.

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