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You Searched For "athletic brewing company" and got 20 results


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3 mins read

Athletic Brewing CEO explains why he feels the term 'sober' is outdated

Bill Shufelt, CEO of a non-alcoholic beer company Athletic Brewing, prefers the term "flex sober."

Ana Altchek   


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4 mins read

Avery Hartmans   


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4 mins read

Athletic Brewing Company is on a mission to reach the 'flex-sober' as millennials and Gen Z seek out alternatives to getting drunk

Non-alcoholic beer used to account for a tiny fraction of the overall beer market, but Athletic CEO…

Avery Hartmans   


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2 mins read

Serena Williams is 'really proud' that her star-studded Super Bowl commercial features an equal number of male and female athletes

Serena Williams is the star of Michelob Ultra's new golf-themed commercial for Super Bowl LVII. She…

Meredith Cash   


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5 mins read

The 50 fashion, beauty, and lifestyle companies set to take off and become the next great direct-to-consumer brands, according to The Lead

Having a great product and building a community are still crucial to a DTC business. But startups t…

Danni Santana   


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4 mins read

The Drive-Thru: The companies revolutionizing retail, All-Star Weekend approaching, and layoffs at Wayfair, Walmart, and Kohl's

The shoes that debut at this series of NBA-hosted events and games, which culminates in the All-Sta…

Shoshy Ciment   


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Solidcore founder Anne Mahlum shares her longevity routine, from $10,000 red light therapy to a gallon of water every morning

Fitness industry veteran and Solidcore founder Anne Mahlum is focusing on longevity with a routine …

Gabby Landsverk   


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3 mins read

Boozy office holiday parties are going out of fashion as workers sip mocktails, non-alcoholic wine instead

Companies are cutting back on boozy drinks at holiday parties. Instead they're swapping in mocktail…

Lakshmi Varanasi   


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4 mins read

I've been doing 'Damp January' instead of 'Dry January.' It's a better way to change my drinking habits.

Damp January helps me drink a lot less year-round than Dry January. I went sober for a month in the…

Julia Pugachevsky   


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5 mins read

Dry January is almost here. Here are 7 of our favorite, tasty non-alcoholic beverages to enjoy all month

Booze-free drinks are more popular than ever, thanks to the "sober curious" boom. Here are some of …

Bethany Biron   


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2 mins read

This tea-making robot can mimic the movements of a human counterpart in real-time, giving a glimpse into the future of robotics

Japanese company Docomo, which is developing tech to transfer each of the five senses between peopl…

Tasmin Lockwood   


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Gabby Landsverk   


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Tech founders love Elon Musk — and hope to emulate his brutal Twitter crackdown

For tech founders, Elon Musk's approach to his Twitter takeover makes him a visionary — and they've…

Jordan Parker Erb,Diamond Naga Siu   


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Jen Glantz   


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A beginner's guide to nonalcoholic beer

Learn more about how nonalcoholic beer is produced, who makes them, and where to buy them.

Gloria Rakowsky   


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4 mins read

Sedona Prince is tackling coffee's 'dirty not-so-little secret' and extending their advocacy to the environment

The Oregon Ducks star and famous TikToker is now the Chief Community Officer for Riff, the brand re…

Meredith Cash   


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2 mins read

OpenX is exploring a sale

Insider's top advertising and media stories for June 1.

Lucia Moses   


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5 mins read

Where to spot TikTok creators in LA: from upscale pasta spots to western-themed steakhouses

The top creator economy news of the week includes LinkedIn launching a $25 million fund and how muc…

Amanda Perelli