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Dhoni goes electric: Former team India captain invests in affordable e-bike start-up EMotorad
Hitting a hattrick of 6’s to dazzle the crowd hasn’t been the only cool thing MS Dhoni has been up …
Joey Chestnut was kicked out of Nathan's eating contest after he endorsed plant-based hot dogs
The competitive-eating champ Joey Chestnut is dealing with a beef with the Coney Island hot-dog-eat…
Geoff Weiss
Bhakti Makwana
With 30 brands each, Kohli, Dhoni & Rohit Sharma rule Indian sports endorsements
Indian cricket players dominate the celebrity endorsement market, receiving 85% of the total endors…
TaylorMade seems to be giving Tiger Woods the one thing Nike never did, ending a historic sports endorsement deal
Tiger Woods is returning to the PGA Tour with a new golf line called "Sun Day Red." Woods appears t…
Cork Gaines
Taylor Swift's gameday outfits are a touchdown for fashion brands
Taylor Swift was a staple at NFL games this season, and her gameday outfits have inspired thousands…
Amanda Krause
Tesla investors and business leaders slam Elon Musk for endorsing an antisemitic post
Tesla investors and tech leaders have criticized Elon Musk's endorsement of an antisemitic theory, …
Madeline Berg
X employees are reportedly fielding calls from advertisers asking about Elon Musk's endorsement of antisemitic post
X employees are apparently having to pick up the pieces as advertisers call them to ask about Elon …
Haley Tenore
upGrad ropes in Amitabh Bachchan as its Brand Ambassador
upGrad signs legendary actor Amitabh Bachchan
Ananya Panday on her brand endorsements: I want it to be an extension of my personality
Ananya Panday represents young brands such as Skechers, VEGA, Esprit, ONLY, Fastrack, Lakmé and Gil…
Ananya Panday on her latest brand associations with Drools and thought process behind brand partnerships
In an exclusive chat with Advertising and Media Insider, Ananya Panday talks about her recent assoc…
Decoding Rahul Dravid’s rising popularity among brands
The revival of brand Rahul Dravid
An Aspen resort is fed up with a brand for using its grounds for a photo shoot and is now taking it to court
Skiwear brand Perfect Moment posted photos of influencers on the resort's property and emblazoned c…
Geoff Weiss
Tata AIG ropes Ranbir Kapoor as its brand endorser
Launches a new campaign with Ranbir Kapoor
Hyperice makes its foray into India; onboards Virat Kohli as its first brand ambassador and athlete investor
Hyperice was founded in 2010 by Anthony Katz
Janhvi Kapoor to be the new face of feminine hygiene brand Paree Sanitary Pads
The brand has also launched a new campaign featuring Janhvi Kapoor
The fame game: Deciding between celebrities, influencers, and OTT Stars as endorsers?
Who should be your brand ambassador: A Bollywood celebrity, social media influencer or a rising OTT…
Malaika Arora on choosing brands to endorse and invest in
In an exclusive chat with Advertising and Media Insider, Malaika Arora talks about her recent assoc…
JSW Sports to manage cricketer Shafali Verma’s commercial and brand partnerships
“I’m absolutely thrilled to sign with JSW Sports. The organisation has played a massive role i…
How NIL deals and brand sponsorships are helping college athletes make money
NIL deals and brand sponsorships are helping college athletes get paid. The name, image, and likene…