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Spotify takes aim at YouTube with a new revenue-sharing program for creators
Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and intro…
Amanda Perelli,Dan Whateley
Jellysmack is laying off staff as it scales back its creator program
Jellysmack, a prominent creator-economy startup backed by SoftBank, is undergoing a reorganization …
Sydney Bradley,Amanda Perelli…
BenQ PD3225U review – a premium 4K monitor for creators
BenQ is a popular name when it comes to monitors, be it for creators or for gaming, there’s somethi…
YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…
Peter Kafka
YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra
This program aims to deepen creator-audience connections and diversify revenue streams with product…
PTI
Let's call it the YouTube election
Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …
Peter Kafka
YouTube gets generative AI superpowers with new features, will suggest video titles to content creators and more
YouTube has introduced several AI-powered tools to enhance content creation. These include DeepMind…
OnlyFans users spent $6.6 billion on creators in 2023 as more fans signed up to pay for content and messages
OnlyFans' parent company, Fenix International, posted $1.3 billion in revenue for 2023, reflecting …
Jyoti Mann
Meta leans away from augmented-reality creators as it plans to shut down its AR studio
Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR…
Sydney Bradley,Dan Whateley
Elon Musk wants to make "gaming great again" with AI, here is how
Elon Musk has announced plans to disrupt the gaming industry through his AI startup xAI, launching …
A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators
Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…
Kelsey Vlamis
Google Play announces best apps and games of 2024 in India: All you need to know
Google Play announced its Best of 2024 awards in India, highlighting the rise of Indian app develop…
Bluesky's 'acceleration is tremendous' as users flock to the new 'old Twitter'
Bluesky saw a surge in new users following the election, with many praising the feeling on the soci…
Katherine Tangalakis-Lippert
There's a gender gap among news influencers on social media, new Pew data shows
Male influencers far outnumber female creators when it comes to telling the news on social media, a…
Dan Whateley
13 creator-economy startups to watch in 2024, according to top VCs
And yet, a new crop of startups is fighting to develop products that break through the noise and he…
Dan Whateley,Sydney Bradley,A…
YouTube has added a 'gifting' feature to its vertical streams, ramping up the competition for livestream e-commerce
YouTube introduced a livestream gifting feature that lets users purchase gifts for creators, follow…
Kenneth Niemeyer
TikTok and its owner ramped up their hiring of Chinese employees, even as Congress raised national security concerns
TikTok and its owner ByteDance sought to hire 669 Chinese employees in the US through the H-1B prog…
Dan Whateley
Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Lucia Moses
Asus ROG Zephyrus G16 gaming laptop review – With a big AI boost
Asus recently launched the ROG Zephyrus G16, the company’s latest premium gaming laptop in India un…
Elon Musk's Grok AI was pretty excited Trump won the 2024 election. Here's what else AI chatbots had to say.
Elon Musk's Grok AI expressed excitement over Trump's 2024 victory, contrasting with more cautious …