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2 mins read

Spotify takes aim at YouTube with a new revenue-sharing program for creators

Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and intro…

Amanda Perelli,Dan Whateley   


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2 mins read

Jellysmack is laying off staff as it scales back its creator program

Jellysmack, a prominent creator-economy startup backed by SoftBank, is undergoing a reorganization …

Sydney Bradley,Amanda Perelli…   


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5 mins read

BenQ PD3225U review – a premium 4K monitor for creators

BenQ is a popular name when it comes to monitors, be it for creators or for gaming, there’s somethi…

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7 mins read

YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A

YouTube CEO Neal Mohan says its big payout to creators isn't changing — and explains how it will fi…

Peter Kafka   


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1 min read

YouTube launches shopping affiliate programme in India; teams up with Flipkart, Myntra

This program aims to deepen creator-audience connections and diversify revenue streams with product…

PTI   


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3 mins read

Let's call it the YouTube election

Donald Trump won the election with the help of personalities like Joe Rogan. He's a podcaster, but …

Peter Kafka   


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3 mins read

YouTube gets generative AI superpowers with new features, will suggest video titles to content creators and more

YouTube has introduced several AI-powered tools to enhance content creation. These include DeepMind…

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1 min read

OnlyFans users spent $6.6 billion on creators in 2023 as more fans signed up to pay for content and messages

OnlyFans' parent company, Fenix International, posted $1.3 billion in revenue for 2023, reflecting …

Jyoti Mann   


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2 mins read

Meta leans away from augmented-reality creators as it plans to shut down its AR studio

Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR…

Sydney Bradley,Dan Whateley   


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1 min read

Elon Musk wants to make "gaming great again" with AI, here is how

Elon Musk has announced plans to disrupt the gaming industry through his AI startup xAI, launching …

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9 mins read

A travel influencer said social media has become a 'copycat rabbit hole' with little support for original content creators

Bree Rose, a popular travel influencer, said she thinks social media favors trend-driven content an…

Kelsey Vlamis   


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3 mins read

Google Play announces best apps and games of 2024 in India: All you need to know

Google Play announced its Best of 2024 awards in India, highlighting the rise of Indian app develop…

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4 mins read

Bluesky's 'acceleration is tremendous' as users flock to the new 'old Twitter'

Bluesky saw a surge in new users following the election, with many praising the feeling on the soci…

Katherine Tangalakis-Lippert   


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3 mins read

There's a gender gap among news influencers on social media, new Pew data shows

Male influencers far outnumber female creators when it comes to telling the news on social media, a…

Dan Whateley   


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1 min read

13 creator-economy startups to watch in 2024, according to top VCs

And yet, a new crop of startups is fighting to develop products that break through the noise and he…

Dan Whateley,Sydney Bradley,A…   


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2 mins read

YouTube has added a 'gifting' feature to its vertical streams, ramping up the competition for livestream e-commerce

YouTube introduced a livestream gifting feature that lets users purchase gifts for creators, follow…

Kenneth Niemeyer   


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3 mins read

TikTok and its owner ramped up their hiring of Chinese employees, even as Congress raised national security concerns

TikTok and its owner ByteDance sought to hire 669 Chinese employees in the US through the H-1B prog…

Dan Whateley   


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3 mins read

Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators

Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.

Lucia Moses   


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7 mins read

Asus ROG Zephyrus G16 gaming laptop review – With a big AI boost

Asus recently launched the ROG Zephyrus G16, the company’s latest premium gaming laptop in India un…

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4 mins read

Elon Musk's Grok AI was pretty excited Trump won the 2024 election. Here's what else AI chatbots had to say.

Elon Musk's Grok AI expressed excitement over Trump's 2024 victory, contrasting with more cautious …

Helen Li