scorecard

You Searched For "digital advertising" and got 19 results


Sort By:


Business Insider Latest Story Image
3 mins read

Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature

A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…

Lara O'Reilly   


Business Insider Latest Story Image
3 mins read

Why does the US want Google to sell its Chrome browser?

The US Justice Department is taking on Google in two antitrust trials, demanding the tech giant sel…

Business Insider Latest Story Image
2 mins read

WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up

Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…

Lara O'Reilly   


Business Insider Latest Story Image
3 mins read

Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.

Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…

Lucia Moses   


Business Insider Latest Story Image
3 mins read

Defector Media started with a bang. It's an uphill climb to keep growing — just like in most of digital media.

Defector Media started out with a bang, but now growth is harder to come by. It shows making a livi…

Peter Kafka   


Business Insider Latest Story Image
5 mins read

Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market

Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade …

Lara O'Reilly   


Business Insider Latest Story Image
2 mins read

Gaming giant Take-Two is in talks to sell its Chartboost adtech division

Take-Two picked up Chartboost through its $12.7 billion acquisition of mobile gaming company Zynga …

Lara O'Reilly   


Business Insider Latest Story Image
2 mins read

Brian Williams' executive producer dishes on Amazon's leap into live news

Amazon is launching an election night special hosted by Brian Williams. BI interviewed the show's e…

Lucia Moses   


Business Insider Latest Story Image
5 mins read

Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era

Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and r…

Lara O'Reilly   


Business Insider Latest Story Image
7 mins read

Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy

Tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent, and …

Amanda Perelli   


Business Insider Latest Story Image
4 mins read

Breaking up Google's ad business could 'cripple' publishers. Analysts make the case for turning it into a public-benefit corporation instead.

Arete Research analysts suggest spinning off Google's adtech as a B Corp could be a potential solut…

Lara O'Reilly   


Business Insider Latest Story Image
2 mins read

Researchers have created an AI that can simulate your personality with 85% accuracy after a 2-hour chat!

Researchers from Google DeepMind have developed an AI system that can simulate individual personali…

Business Insider Latest Story Image
5 mins read

We're entering advertising's new era

The rise of e-commerce means an increased focus on the valuable information retailers have about th…

Dan DeFrancesco   


Business Insider Latest Story Image
3 mins read

The CEO of $50 billion adtech giant The Trade Desk is calling for Google to be broken up

"They have been the prosecuting attorney, the defense attorney, and the judge and the jury," of the…

Lara O'Reilly   


Business Insider Latest Story Image
2 mins read

Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial

The antitrust trial that could result in a breakup of Google officially opened in a Virginia federa…

Natalie Musumeci,Lara O'…   


Business Insider Latest Story Image
4 mins read

The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%

Headway's AI-driven ads and features have significantly increased user engagement and cut down prod…

Lara O'Reilly   


Business Insider Latest Story Image
7 mins read

Brands are so scared of culture wars and controversy that it's ripping apart the media business

The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…

Lara O'Reilly   


Business Insider Latest Story Image
5 mins read

DirecTV is on the warpath against Disney in a battle it says is existential for cable TV

DirecTV's Rob Thun previewed his strategy ahead of a battle with Disney about the future of the pay…

James Faris   


Business Insider Latest Story Image
2 mins read

Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry

A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…

Lauren Johnson