You Searched For "digital advertising" and got 19 results
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Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…
Lara O'Reilly
Why does the US want Google to sell its Chrome browser?
The US Justice Department is taking on Google in two antitrust trials, demanding the tech giant sel…
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.
Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…
Lucia Moses
Defector Media started with a bang. It's an uphill climb to keep growing — just like in most of digital media.
Defector Media started out with a bang, but now growth is harder to come by. It shows making a livi…
Peter Kafka
Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade …
Lara O'Reilly
Gaming giant Take-Two is in talks to sell its Chartboost adtech division
Take-Two picked up Chartboost through its $12.7 billion acquisition of mobile gaming company Zynga …
Lara O'Reilly
Brian Williams' executive producer dishes on Amazon's leap into live news
Amazon is launching an election night special hosted by Brian Williams. BI interviewed the show's e…
Lucia Moses
Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and r…
Lara O'Reilly
Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy
Tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent, and …
Amanda Perelli
Breaking up Google's ad business could 'cripple' publishers. Analysts make the case for turning it into a public-benefit corporation instead.
Arete Research analysts suggest spinning off Google's adtech as a B Corp could be a potential solut…
Lara O'Reilly
Researchers have created an AI that can simulate your personality with 85% accuracy after a 2-hour chat!
Researchers from Google DeepMind have developed an AI system that can simulate individual personali…
We're entering advertising's new era
The rise of e-commerce means an increased focus on the valuable information retailers have about th…
Dan DeFrancesco
The CEO of $50 billion adtech giant The Trade Desk is calling for Google to be broken up
"They have been the prosecuting attorney, the defense attorney, and the judge and the jury," of the…
Lara O'Reilly
Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial
The antitrust trial that could result in a breakup of Google officially opened in a Virginia federa…
Natalie Musumeci,Lara O'…
The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%
Headway's AI-driven ads and features have significantly increased user engagement and cut down prod…
Lara O'Reilly
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
DirecTV is on the warpath against Disney in a battle it says is existential for cable TV
DirecTV's Rob Thun previewed his strategy ahead of a battle with Disney about the future of the pay…
James Faris
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…