India topped the charts amongst six countries that were part of the research. This is due to greater parent engagement and number of support assets – teachers, friends, mentors and a stronger social network, reveals Snapchat.
65% of Gen Zs agree that content that’s personally relevant to them is more important than the content that lots of other people talk about, states YouTube. Fandom also emerged as a popular trend in 2022, with fans actively communicating and interacting online. As per talent management company Clout Talent and YouTube, harnessing the power of communities will be integral to a creator’s growth in 2023.
The aspirational nomadic lifestyle Natasha Scott saw online was not the reality she experienced. Now she's warning TikTok followers not to do the same.