The rapid development of the digital era has given rise to various new phenomena, including kidfluencers. This terminology refers to children - usually under the age of 16 - who become influencers on social media. They appear in interesting content such as photos, videos, or stories about their daily lives - from playing, eating, dressing, to activities that are appropriate for their age. Like adult influencers , these children are also involved in promoting various brands and company products through their uploads or uploads to accounts in their names which are managed by their parents/guardians.