<ul><li><keyword id="2167965" type="General" weightage="20" keywordseo="girish-mathrubootham" source="Orion">Girish Mathrubootham</keyword> is the star of the Indian startup scene, transforming the lives of hundreds of his Freshworks employees who are now crorepatis.</li><li>Mathrubootham says he did not start Freshworks to buy a BMW, but so that his employees could.</li><li>He also has an immense interest in sports and started FC Madras, a football training academy, and hosted the Trichy Premier League in his hometown, Tiruchirappalli.</li></ul>It’s the age of unicorns in India, but seldom does a decacorn emerge that wows the world. Enter Girish Mathrubootham’s Freshworks, which had a blockbuster listing on Nasdaq, going from a valuation of $3.5 billion to $13 billion. In the process, Mathrubootham <a href="https://www.businessinsider.in/stock-market/news/freshworks-ipo-500-crorepatis-12-billion-market-cap-and-more-that-emerged-from-indias-first-saas-listing-at-nasdaq/articleshow/86445614.cms">helped 500 of his employees turn crorepatis</a>, with 70 of them aged under 30 years. In startup parlance, a unicorn is a private company valued at or more than $1 billion and a decacorn is one worth more than $10 billion. "I feel like an Indian athlete who has won a gold medal at the Olympics. We are showing the world what a global product company from India can achieve,” he added, in an <a href="https://www.moneycontrol.com/news/business/freshworks-ipo-creates-more-than-500-crorepatis-in-india-with-70-of-them-aged-below-30-7496681.html">interaction </a>with Moneycontrol. <div type="image" title="Girish 1" msid="86453791" hostid="261" caption="&amp;lt;p&amp;gt;Girish Mathrubootham with his family during the Freshworks IPO&amp;lt;/p&amp;gt;"></div> Shares of Freshworks were up by over 33%, trading near $48 with a market capitalisation of nearly $13.4 billion. <cmsannotation type="cmsannotation" annotationid="‘I’m starting this company so everybody can buy a BMW’" comment="subhead" text="‘I’m starting this company so everybody can buy a BMW’">‘I’m starting this company so everybody can buy a BMW’</cmsannotation> Mathrubootham is the son of a retired bank officer. He founded Freshworks in 2010 along with Shan Krishnasamy. “I’m not starting a company for me to buy a BMW, I’m starting this so that everybody (employees) can do that,” he told his wife at the time of starting the company, as he reveals in a <a href="https://www.youtube.com/watch?v=3J7zcp0-rOA">freewheeling chat</a> with Indian cricketer Ravichandran Ashwin. <cmsannotation type="cmsannotation" annotationid="The birth of Freshworks – customer complaints on social media!" comment="subhead" text="The birth of Freshworks – customer complaints on social media!">The birth of Freshworks – customer complaints on social media!</cmsannotation> The idea to start Freshworks was simple, says Mathrubootham. In the past, before the explosion of social media, customers used to simply call the customer care centre to raise an issue or inquire about something. However, the arrival of social media has changed all that, with customers raising issues and posting queries on Twitter and Facebook – this is something that most of us have done at some point. This requires companies to address customer complaints across different channels, and so, having their information like account details, plans/services subscribed to, or payment information, in a quickly accessible manner becomes important. This is where the idea for Freshdesk, the company’s flagship product, was born. Then known as Freshdesk, the company rebranded itself as Freshworks in 2017. It now has tools for sales, marketing, information technology (IT) service management and human resources (HR). It claims to have over 52,000 customers and counts Tiger Global, Sequoia Capital and Accel amongst its investors. That is an amazing feat for someone born in the temple town of Tiruchirappalli in Tamil Nadu, going on to launch a billion-dollar IPO in the US. <cmsannotation type="cmsannotation" annotationid="Looking beyond business and addressing the sporting needs of youngsters" comment="subhead" text="Looking beyond business and addressing the sporting needs of youngsters">Looking beyond business and addressing the sporting needs of youngsters</cmsannotation> India is a country of over 1.4 billion people and this leads to a scarcity of many things – including good schools and colleges, and subsequently, jobs. This forces parents to force their kids to study well and land a good job. In the process, the other aspects of a child’s development get ignored. <div type="image" title="FC Madras edited" msid="86454099" hostid="261" caption="&amp;lt;p&amp;gt;FC Madras, Freshworks&amp;#39; own football team and academy&amp;lt;/p&amp;gt;"></div> In Mathrubootham’s case, he tried to address the sporting needs of youngsters by organising events like the Trichy Premier League, a minor cricket league played with tennis balls. “We’ve been an opportunity-scarce country for a long time, but not anymore. So, with that mindset, we made education an enemy of sport,” he said, explaining that we appreciate students who get 100 in math, but not if they are good at football or cricket. “A champion should be celebrated, be it a scientist or a sportsman,” he added. To that end, Mathrubootham’s Freshworks has also started FC Madras with an intention to promote grassroots football in the country. FC Madras has a residential academy and offers free scholarships to talented young players. “The whole idea is to create respect for sports people and celebrate our champions, these children who pursue the sport should be able to succeed as well-rounded human beings even if they don’t become champion footballers,” he said in an interview with <a href="https://yourstory.com/weekender/freshworks-girish-mathrubootham-kicks-off-football-fever-in-chennai-as-fc-madras-comes-alive/amp">YourStory</a>. SEE ALSO: <a href="https://www.businessinsider.in/thelife/personalities/freshworks-ceo-girish-mathrubootham-shares-someone-said-i-will-be-nothing-but-a-rickshaw-puller/articleshow/86507840.cms" data-type="tilCustomLink">WATCH: "Someone said I am good enough to be a rickshaw puller," shares Freshworks CEO Girish Mathrubootham in a candid chat</a> <a href="https://www.businessinsider.in/videos/a-candid-conversation-with-freshworks-founder-and-ceo-girish-mathubootham/videoshow/86606660.cms" data-type="tilCustomLink">A candid conversation with Freshworks founder and CEO, Girish Mathubootham</a> <a href="https://www.businessinsider.in/stock-market/news/airtel-rights-issue-details-record-date-issue-price-and-more/articleshow/86446419.cms">Airtel rights issue worth ₹21,000 crore opens next month – record date, price, ratio and everything else you need to know</a>

Girish Mathrubootham, the son of a retired bank officer who built a $13 billion company in just 10 years

We made it to the middle of the week, friends. I'm Diamond Naga Siu, and I'm a pretty calm person. I love writing the newsletter, but wanting it to be perfect makes me quite stressed out and anxious sometimes.This unease is surprisingly common. Almost half of Gen Zers feel that way all or most of the time at work, according to a <a href="https://www.businessinsider.com/gen-z-feel-stressed-anxious-at-work-deloitte-survey-2023-5">new study from Deloitte</a>.My colleague <a href="https://www.businessinsider.com/author/sawdah-bhaimiya">Sawdah Bhaimiya</a> broke down the survey findings. And she highlighted how <a href="https://www.businessinsider.com/gen-z-feel-stressed-anxious-at-work-deloitte-survey-2023-5">Gen Zers and millennials are equally struggling to perform to their best abilities</a>.This is pretty bleak given that we <a href="https://www.businessinsider.com/gen-z-changing-america-shop-live-work-millennials-2023-2">still have full careers ahead of us</a>. So to prevent burnout, I try improving my mental health with work-life boundaries (which <a href="https://www.businessinsider.com/mark-cuban-gen-z-go-down-greatest-generation-mental-health-2022-9">Mark Cuban is super into</a>, by the way!)Now, let's dive into today's tech.<hr />If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/10-things-in-tech">sign up here</a>. Download Insider's app <a href="https://link.insider.com/click/27645591.160803/aHR0cHM6Ly93d3cuaW5zaWRlci5jb20vYXBwP25yX2VtYWlsX3JlZmVyZXI9MSZ1dG1fc291cmNlPVNhaWx0aHJ1JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NvbnRlbnQ9T3BlbmluZ19iZWxs/62667762063d6b9bef0cffb3Bf9c9aa56" target="_blank" rel="noopener">here.</a><hr /><a href="https://www.businessinsider.com/microsoft-employees-blast-pay-morale-internal-messages-2023-5"></a>1. "Microsoft is currently a terrible place to work." Leaked messages revealed that employees are internally expressing their unhappiness over <a href="https://www.businessinsider.com/microsoft-wont-raise-salaries-for-full-time-employees-this-year-2023-5">pay cuts</a> and low morale. They're directly questioning executives through a variety of methods.<ul><li>Some upset employees have shared their grievances via internal messaging boards. Others have posed anonymous — and pretty pointed — questions during all-hands meetings.</li><li>"Why do they think it's appropriate to screw over their employees like this?" one employee asked. Another wondered what the leadership team planned to do about low morale, while adding that "denial is not a strategy."</li><li>My colleague <a href="https://www.businessinsider.com/author/ashley-stewart">Ashley Stewart</a> obtained a slew of leaked screenshots that show the internal ire at Microsoft.</li></ul><a href="https://www.businessinsider.com/microsoft-employees-blast-pay-morale-internal-messages-2023-5">Read their angry messages and questions here.</a><hr />In other news:<a href="https://www.businessinsider.com/100-best-early-stage-seed-vc-investors-startups-2023-5"></a><div type="image" title="Text that says: Insider Seed 100, In partnership with Tribe Capital. Photos of Aileen Lee, Ameet Shah, Serena Williams, Dan Teran" height="1500" width="2000" msid="100475652" hostid="261" sizebytes="290256"></div>2. Insider's annual Seed 100. Serena Williams, Peter Thiel, and other major names made the list of top, early-stage investors. Each has a proven track record of picking startups that become successful. <a href="https://www.businessinsider.com/100-best-early-stage-seed-vc-investors-startups-2023-5">Get the full list here.</a>3. Apple will make hundreds of millions of dollars from ChatGPT. The iPhone maker isn't a leader in generative AI. But it'll still bring in big bucks from companies like OpenAI by taking 30% of whatever they reap from iOS apps. <a href="https://www.businessinsider.com/apple-chatgpt-ai-app-store-tax-openai-ios-2023-5">More on Apple's AI tax here.</a>4. How to make money on social media with as few as 2,300 followers. Dozens of influencers shared with Insider how they make money from TikTok, Instagram, and YouTube. <a href="https://www.businessinsider.com/how-much-influencers-get-paid-on-instagram-tiktok-youtube">Check out their top strategies and tips here.</a>5. Amazon employees are giving up their stock. Stock forfeiture is a hidden metric that reveals turnover rates at companies. It's very high for Amazon. <a href="https://www.businessinsider.com/amazons-employee-stock-poor-retention-tool-2023-5">More on the employee exodus index here.</a> Bonus: <a href="https://www.businessinsider.com/amazon-staff-plan-walk-off-job-return-to-office-report-2023-5">Amazon employees reportedly plan a one-day walkout in Seattle.</a>6. Small banks are booming with belief. After Silicon Valley Bank and First Republic both collapsed, many experts thought only big banks could survive. But many entrepreneurs are now forming brand new small banks. <a href="https://www.businessinsider.com/founders-new-banks-after-collapse-of-svb">Check out the optimistic trend here.</a>7. Twitter, TikTok, and Facebook/Meta are among the least reputable brands. Meanwhile, the study placed Apple and Amazon near the top. <a href="https://www.businessinsider.com/patagonia-costco-rank-most-reputable-brand-twitter-ftx-trump-lowest-2023-5">Get the list of most and least reputable brands here.</a> Bonus: <a href="https://www.businessinsider.com/tesla-plummets-50-spots-survey-musk-most-reputable-brands-ford-2023-5">Tesla plummeted 50 spots on the reputable brand list.</a>8. ChatGPT helps employees complete weeks-long coding tasks within days. Freshworks CEO Girish Mathrubootham said the company uses ChatGPT to write code. It's the latest example of how AI is making software development much more efficient. <a href="https://www.businessinsider.com/chatgpt-coding-openai-ceo-save-time-ai-jobs-software-2023-5">More on the rapidfire coding here.</a><hr />Odds and ends:<a href="https://www.businessinsider.com/companies-software-legal-tricks-subscriptions-customers-money-pay-death-ownership-2023-5"></a><div type="image" title="Someone holding a phone in the center and all of their belongings disappearing" height="850" width="1133" msid="100475653" hostid="261" sizebytes="57134"></div>9. Say goodbye to ownership. Companies — think Peloton or Apple — now commonly hold repairs and paid software over people's heads. It prevents them from truly ever owning the devices. <a href="https://www.businessinsider.com/companies-software-legal-tricks-subscriptions-customers-money-pay-death-ownership-2023-5">More on the growing trend here.</a>10. The 15 cheapest US cities. These cities (like South Bend, Indiana and Greenville, South Carolina) sit at the intersection of quality and affordability. They boast hiking trails, great schools, and other urban amenities. <a href="https://www.businessinsider.com/cheapest-most-affordable-cities-in-us-places-to-live-2023-5">Get the full list of cities here.</a><hr />What we're watching today:<ul><li>Sony is hosting its <a href="https://www.youtube.com/watch?v=e9z0atV8VDk" target="_blank" rel="noopener">PlayStation Showcase</a> today. The event will highlight a variety of games currently in development around the world.</li><li>South Korea is launching its <a href="https://www.kari.re.kr/eng.do" target="_blank" rel="noopener">first commercial-grade satellite</a>. It's called the KSLV-2 and carries NEXTSat 2 technology.</li><li><a href="https://www.spacex.com/launches/mission/?missionId=ARABSAT-BADR-8" target="_blank" rel="noopener">SpaceX is launching a Falcon 9 rocket</a>. It'll carry the Badr 8 satellite for Saudi Arabia.</li><li>Quarterly earnings for Nvidia, Snowflake, and other companies. <a href="https://markets.businessinsider.com/earnings-calendar">Keep up with earnings here</a>.</li><li>Happy birthday, Bob Dylan! Hope you find <a href="https://www.youtube.com/watch?v=-gsDBuHwqbM" target="_blank" rel="noopener">Shelter from the Storm</a>.</li></ul><hr />Curated by Diamond Naga Siu in San Diego. (Feedback or tips? Email <a href="mailto:dsiu@insider.com" target="_blank" rel="noopener">dsiu@insider.com</a> or tweet <a href="http://www.twitter.com/diamondnagasiu" target="_blank" rel="noopener">@diamondnagasiu</a>) Edited by Alistair Barr (tweet <a href="https://twitter.com/alistairmbarr" target="_blank" rel="noopener">@alistairmbarr</a>) in San Francisco and Hallam Bullock (tweet <a href="https://twitter.com/hallam_bullock" target="_blank" rel="noopener">@hallam_bullock</a>) in London.

10 Things in Tech: How to make money on social media, Apple’s AI tax, and ChatGPT helps employees code faster

<ul><li><keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword> needs a lot more banks and a lot more large sized ones to meet the growing needs of the country, says Finance Minister <keyword id="129243" type="General" weightage="20" keywordseo="nirmala-sitharaman" source="Orion">Nirmala Sitharaman</keyword> said on Sunday.</li><li>Speaking at 74th Annual General Meeting of Indian Banks' Association at Mumbai, Sitharaman said there was an urgent need to scale up banking to meet the growing needs of the industry.</li><li>Having done two rounds of bank consolidation earlier, the Central government in 2019 decided to merge six disparate and weak PSBs into four in one stroke.</li></ul>India needs a lot more banks and a lot more large sized ones to meet the growing needs of the country needs in the path of making a smart recovery post pandemic disruptions, Finance Minister Nirmala Sitharaman said on Sunday. Speaking at 74th Annual General Meeting of Indian Banks' Association at Mumbai, Sitharaman said there was an urgent need to scale up banking to meet the growing needs of the industry and also to ensure that all economic centres of the country are covered with at least one physical or digital banking presence. "We need to scale up banking. The need is for at least four-five more SBI sized banks," she said, while reminding that the amalgamation exercise among public sector banks have helped in moving ahead with creation of large banks. Having done two rounds of bank consolidation earlier, the Central government in 2019 decided to merge six disparate and weak PSBs into four in one stroke. Accordingly, <keyword id="62034" type="General" weightage="20" keywordseo="punjab-national-bank" source="Orion">Punjab National Bank</keyword> (PNB) took over <keyword id="111832" type="General" weightage="20" keywordseo="oriental-bank-of-commerce" source="Orion">Oriental Bank of Commerce</keyword> and United Bank of India; Allahabad Bank became part of Indian Bank; Canara Bank subsumed Syndicate Bank; and Andhra Bank and Corporation Bank merged with <keyword id="63524" type="General" weightage="20" keywordseo="union-bank-of-india" source="Orion">Union Bank of India</keyword>. Earlier, <keyword id="6354731" type="General" weightage="20" keywordseo="state-bank-of-india" source="Orion">State Bank of India</keyword> (SBI) with five of its associate banks while Vijaya Bank and Dena Bank were merged with Bank of Baroda. Sitharaman lauded the efforts of the PSBs to see through that the amalgamation of banks during the pandemic period was completed without any inconvenience to customers. She said that that in the post pandemic world, hanks would need to change their mindset and the way they conduct their businesses. Digitisation, the Finance Minister said has changed a lot of how businesses are done and banks will now need to think futuristically and keep pace with evolving technology. Sitharaman also asked the IBA to conduct a digitised mapping of each district of the country with regard to presence of bank branch operation and their location. This, she said, would help to plug areas of gaps with no banking presence effectively. "Not necessary to have physical banking presence everywhere. The country's optic fibre network has covered two-third of about 7.5 lakh panchayats. This could be used to deliver banking services in unconnected areas as well," the Finance Minister said. She also asked banks to develop models and better understanding of businesses focused on exports as country has set a $2 trillion export target by 2030. With regard funding for the infra sector, she said that a government sector development financial institution (DFI) is coming up soon. Sitharaman said that Indian economy is at a critical stage of a reset and banks would form the backbone for it by providing best of the financial services. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/highlights-of-prime-minister-narendra-modis-speech-at-the-unga-today/articleshow/86510462.cms">Indian Prime Minister Narendra Modi makes his points on China, Afghanistan and Pakistan at the United Nations General Assembly</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/freshworks-ceo-girish-mathrubootham-shares-someone-said-i-will-be-nothing-but-a-rickshaw-puller/articleshow/86507840.cms">WATCH: "Someone said I am good enough to be a rickshaw puller," shares Freshworks CEO Girish Mathrubootham in a candid chat</a>

India needs 4-5 more SBI sized banks, says Nirmala Sitharaman

<ul><li><keyword id="12512340" type="General" weightage="20" keywordseo="Jaswantiben-Jamnadas-Popat" source="Orion">Jaswantiben Jamnadas Popat</keyword> was conferred the Padma Shri award on Tuesday.</li><li>She is one of the founders of Shri Mahila Griha Udyog Lijjat Papad.</li><li>Jaswantiben began her journey with an investment of ₹80 along with six of her friends.</li></ul>On March 15, 1959, Jaswantiben along with six of her friends met on a terrace in Girgaum, Maharashtra and started making papads, using a sum of ₹80, which were <a href="http://www.lijjat.com/Organisation/TheBeginning.aspx">borrowed</a> from Chhaganlal Karamshi Parekh, a social worker. Today, the brand is called Lijjat Papad, and it has grown to be a ₹1,600 crore business with 81 branches and employs over 45,000 women across the country, all of whom are considered co-owners in the enterprise. Recognising her journey, the Indian government gave the Padma Shri award, the fourth highest civilian award in the country, to the 91-year old entrepreneur. While most people may not recognise her by name, it is unlikely that you are unfamiliar with her product. If you are someone who watched television during the 90s, you will probably remember the popular Lijjat Papad jingle with a hand puppet bunny chomping on crispy papad. <div type="Youtube" id="lSYMX6PmT34" title="Lijjat Papad Commercial - Doordarshan Ad/ Commercial from the 80's &amp; 90's - pOphOrn" thumbUrl="https://i.ytimg.com/vi/lSYMX6PmT34/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="A humble beginning" comment="subhead" text="A humble beginning">A humble beginning</cmsannotation> Jaswantiben, who hails from Mumbai’s now affluent Girgaum area, began her journey as an entrepreneur to contribute towards her family’s income. While she did not have any knowledge about running a business, her hard work and courage allowed her to start this venture. She started making papads with Parvatiben Ramdas Thodani, Ujamben Narandas Kundalia, Banuben. N. Tanna, Laguben Amritlal Gokani, Jayaben V. Vithalani, and Chutadben Amish Gawadem. “Making papads does not require education, which is why we started Lijjat,” Jasnatiben says in an <a href="https://www.youtube.com/watch?v=xSz27aGjqog">interview</a>. “Everyone here is a partner and does not work for any other person, which was one of the factors that enabled women to join at the beginning,” she adds. <div type="image" title="Lijjat Papad" msid="87648084" hostid="261" caption="&amp;lt;p&amp;gt;Lijjat Papad&amp;#39;s logo.&amp;lt;/p&amp;gt;"></div> “We do not require anyone to pay money, we do not check their caste or religion or do any background checks while adding a partner, where else will you find such a partnership business,” asks Jaswantiben. The group first made a batch of four packets of papads, which were sold to a businessman. Soon after that, the group increased from seven members to twenty-five and later the group registered as Shri Mahila Griha Udyog Lijjat Papad and in 1962, it was renamed to Lijjat Papad. The papads are sold across the country and even exported to countries like the United States, Singapore, United Kingdom, Thailand and Netherlands among others. Not just papads, now Lijjat also sells masalas, atta, chapati and even detergent. The organisation has also had its share of failures, such as cottage leather, match sticks and incense sticks, which had to be shut down. “The credit of Lijjat Papad goes to every woman working here. This recognition is the fruit of their hard work,” Jaswantiben said while speaking to <a href="https://www.shethepeople.tv/top-stories/inspiration/jaswantiben-jamnadas-popat-lijjat-papad/">SheThePeople</a> after being awarded the Padma Shri. Jaswantiben-led Lijjat Papad believes in the principle of self-reliance and does not accept any donations or contributions. To ensure that the members do not lose out on employment, the company does not use machines and till date rolls the papads using hands despite making over 4.5 billion papads each year. <cmsannotation type="cmsannotation" annotationid="Equal profits" comment="subhead" text="Equal profits">Equal profits</cmsannotation> Every woman that joins Lijjat is called a Lijjat Ben (Sister) and is given equal share in the profits. Jyoti Naik, the former president of Lijjat Papad during an <a href="https://www.rediff.com/money/2005/apr/15spec.htm">interview</a> had revealed that Lijjat’s committee consisting of 21 members decides how profits are to be distributed. “Even a ben who has recently joined gets the same share as others who have been with us longer,” she said. The profits are usually distributed by purchasing gold coins -- either 5 grams or 10 grams, depending on the profit. SEE ALSO: <a href="https://www.businessinsider.in/thelife/personalities/news/sanjiv-goenka-makes-a-billion-dollar-comeback-to-the-worlds-biggest-t20-stage/articleshow/87277384.cms">Sanjiv Goenka makes a billion dollar comeback to the world's biggest T20 stage</a> <a href="https://www.businessinsider.in/thelife/personalities/news/nethra-kumanan-the-first-woman-sailor-from-india-to-qualify-for-the-olympics/articleshow/81984720.cms">Meet Nethra Kumanan — the first woman sailor from India to qualify for the Olympics with a love for Bharatnatyam</a> <a href="https://www.businessinsider.in/thelife/personalities/freshworks-ceo-girish-mathrubootham-shares-someone-said-i-will-be-nothing-but-a-rickshaw-puller/articleshow/86507840.cms">WATCH: "Someone said I am good enough to be a rickshaw puller," shares Freshworks CEO Girish Mathrubootham in a candid chat</a>

The 91-year old woman behind India’s most famous papad brand gets the fourth highest civilian honour ⁠— she started with ₹80

<keyword id="37102" type="General" weightage="100" keywordseo="andhra-pradesh" source="Orion">Andhra Pradesh</keyword>'s coastal districts were on alert on Sunday as cyclonic storm '<keyword id="241227" type="General" weightage="20" keywordseo="Gulab" source="Orion">Gulab</keyword>' in Bay of Bengal is likely to cross north Andhra Pradesh-south Odisha coasts. Authorities in north coastal Andhra districts were alerted to be prepared as the region is likely to experience heavy rains under the impact of the cyclone which is expected to make a landfall between Kalingapatnam and Gopalpur on Sunday evening. The India Meteorological Department (IMD) issued cyclone warning for north Andhra Pradesh and south Odisha coasts. According to the IMD, 'Gulab' lay centred over northwest and adjoining west-central Bay of Bengal about 270 km east-southeast of Gopalpur (Odisha) and 330 km east of Kalingapatnam (Andhra Pradesh). It is likely to move nearly westwards and cross north Andhra Pradesh - south Odisha coasts between Kalingapatnam and Gopalpur around evening of 26th September, the IMD said. Cyclone Warning Centre Visakhapatnam warned that tidal wave of about 0.5 m height above the astronomical tide likely to inundate low lying areas of Srikakulam, Vizianagaram, Ganjam districts during the time of landfall. The cyclonic storm is likely to trigger heavy rains at one or two places over Srikakulam, Vizianagaram and Visakhapatnam districts over the next 24 hours. The IMD has issued red warning for these districts. Heavy to very heavy fall at a few places very likely over East Godavari, West Godavari districts and <keyword id="919832" type="General" weightage="20" keywordseo="yanam" source="Orion">Yanam</keyword>. Heavy rainfall very likely to occur at one or two places over south coastal Andhra Pradesh, the IMD bulletin said. Squally wind speed reaching 45-55 kmph gusting to 65 kmph likely to prevail along and off north Andhra Pradesh coast. It will gradually increase becoming gale wind speed reaching 75-85 kmph gusting to 95 kmph from afternoon of September 26 till midnight along and off north Andhra Pradesh (Srikakulam, Vizianagaram and Visakhapatnam districts). Squally wind speed reaching 40-50 kmph gusting to 65 kmph likely to prevail over remaining districts of coastal Andhra Pradesh. As sea condition will be rough to very rough, fishermen have been advised not to venture into the rough waters till Monday. Tidal wave of about 0.5 m height above the astronomical tide likely to inundate low lying areas of Srikakulam, Vizianagaram, Ganjam districts during the time of landfall. Local cautionary signal- III was hoisted at Visakhapatnam, Gangavaram and Kakinada ports. Distant Warning Signal - II was hoisted at Machilipatnam, Nizampatnam and Krishnapatnam ports. Strong winds and very Heavy/extremely heavy rainfall are likely to damage thatched huts, cause minor damage to power and communication lines due to breaking of branches and uprooting of trees, major damage to Kutcha and minor damage to pucca roads, some damage to paddy crops, banana, papaya trees and orchards, sea water inundation in low lying areas after erosion of Kutcha embankments, localized Flooding of roads, inundation and water logging in low lying areas and closure of underpasses mainly in urban areas of the region. Andhra Pradesh Chief Minister <keyword id="10212072" type="General" weightage="20" keywordseo="y-s-jagan" source="Orion">Y.S. Jagan</keyword> Mohan Reddy held a review meeting on the preparedness in wake of cyclone alert and directed the officials to take all necessary steps. The officials informed the Chief Minister that they have alerted district collectors and suggested to take all necessary steps. They said control rooms were setup village secretariat wise and added that they have readied disaster management staff in Srikakulam and Visakhapatnam districts. The district collectors are taking steps to setup relief camps at required locations, the officials said. The Chief Minister directed the officials to be alert and take necessary steps as there are chances of heavy rains after cyclonic storm crosses the coast. SEE ALSO: <a href="https://www.businessinsider.in/india/news/highlights-of-prime-minister-narendra-modis-speech-at-the-unga-today/articleshow/86510462.cms">Indian Prime Minister Narendra Modi makes his points on China, Afghanistan and Pakistan at the United Nations General Assembly</a> <a href="https://www.businessinsider.in/thelife/personalities/freshworks-ceo-girish-mathrubootham-shares-someone-said-i-will-be-nothing-but-a-rickshaw-puller/articleshow/86507840.cms">WATCH: "Someone said I am good enough to be a rickshaw puller," shares Freshworks CEO Girish Mathrubootham in a candid chat</a>

Coastal Andhra on alert as 'Gulab' set to make landfall

The <keyword id="499463" type="General" weightage="20" keywordseo="Union-Ministry-of-Road-Transport-and-Highways" source="Orion">Union Ministry of Road Transport and Highways</keyword> (<keyword id="375113" type="General" weightage="20" keywordseo="morth" source="Orion">MoRTH</keyword>) is all set to roll out a new ₹7,270 crore <keyword id="12179033" type="General" weightage="20" keywordseo="State-Support-Programme" source="Orion">State Support Programme</keyword> for Strengthening <keyword id="87280" type="General" weightage="20" keywordseo="Road-Safety" source="Orion">Road Safety</keyword> to help realise the vision of 'Zero road fatalities on Indian roads.' The centrally-sponsored six-year programme will be implemented in 14 states that are now contributing to 85 per cent of the total road fatalities in the country. While MoRTH will lend a budgetary support of Rs 3,635 crore, an amount of Rs 1,818 crore will be secured as loan each from the World Bank and the <keyword id="50190" type="General" weightage="20" keywordseo="Asian-Development-Bank" source="Orion">Asian Development Bank</keyword>. Of the total cost, Rs 6,725 crore will be disbursed to the 14 states based on their performance while MoRTH will use Rs 545 crore for capacity building activities. The scheme will incentivise state governments to drive road safety interventions at the grassroots level with the main objective of curbing road accidents and achieving a reduction in fatalities, the MoRTH said in a concept note circulated to the target states. The target states under the scheme are Uttar Pradesh, Maharashtra, Madhya Pradesh, Karnataka, Rajasthan, Tamil Nadu, Andhra Pradesh, Gujarat, Bihar, Telangana, West Bengal, Odisha, Haryana and Assam. "This is an output and outcome-driven scheme wherein the performance of the states will be assessed on 11 mandatory and three elective indicators (road safety interventions). The grants will be distributed to the states based on the Key Performance Indicators," top official sources told PTI. The preliminary project report prepared by MoRTH says the Motor Vehicle Amendment Act (2019) was brought in as an important intervention to achieve the fatality reduction target. "To leverage the strengthened law, it is necessary to have focused interventions in the related areas of road safety like road engineering, enforcement, road safety advocacy and media campaigns and efficient emergency response systems. The states need to be supported to act on result-oriented strategies. Hence the new scheme," the sources said. India reported about 1.51 lakh road deaths in 4.49 lakh accidents in the year 2019. Of the total deaths, the 14 identified states accounted for 1,27,379. The number of fatalities remained consistent over the last five years. In 2020, 1.32 lakh road deaths were recorded across the country, with the Covid-19-induced lockdown resulting in the reduction in number. The new scheme targets to reduce the fatality rate by 30 per cent by March 2027. Cyclists, two and three-wheeler riders and pedestrians have been identified as 'vulnerable road users' who comprised about 54 per cent of road traffic deaths in India. Under the new scheme, performance-based indicators have been proposed with the aim of reducing the impact of road accidents on these vulnerable users. An Integrated Road Accident Database (IRAD) will be rolled out in all states by 2022-23 and applied for identifying and rectifying all black spots on state highways and major district roads. Road safety audit will be made mandatory on state highways and urban roads by the end of the scheme period. From 2022-23, MoRTH will launch a 'Challenge Round' every year to provide incentives to states on additional road safety interventions and also to promote competition among states. "The grant of Rs 7,270 crore will only meet partial fund requirement for the scheme. States are expected to make their own budgetary allocations and also implement projects in Public-Private Partnership mode," MoRTH told the states. Independent Verification Agencies will scrutinise the states' achievements, based on which the Central grant will be released. Some of the other major interventions mooted under the scheme are: Installation of speed management devices on urban roads in cities with a population of over four lakh, state highways and national highways for increased enforcement, a unique number for reporting accidents, development of dedicated lanes for two-wheelers on state highways and urban roads and identification of priority corridors. State Education Boards will be required to introduce a chapter on road safety for classes 6-9 in 2022-23 and up to class-12 the next year on. Deployment of Advance Traffic Management System, campaigns on vehicle safety and driver training, establishment of a Command and Control (Data) Centre for ambulances, establishment of automated vehicle fitness centres are some of the other initiatives planned under the scheme. SEE ALSO: <a href="https://www.businessinsider.in/india/news/highlights-of-prime-minister-narendra-modis-speech-at-the-unga-today/articleshow/86510462.cms">Indian Prime Minister Narendra Modi makes his points on China, Afghanistan and Pakistan at the United Nations General Assembly</a> <a href="https://www.businessinsider.in/thelife/personalities/freshworks-ceo-girish-mathrubootham-shares-someone-said-i-will-be-nothing-but-a-rickshaw-puller/articleshow/86507840.cms">WATCH: "Someone said I am good enough to be a rickshaw puller," shares Freshworks CEO Girish Mathrubootham in a candid chat</a>

Union Ministry of Road Transport and Highways to roll out ₹7,270 crore support programme for 14 states

<img class="gwt-Image" src="/photo/48694742.cms" /><a href="http://www.businessinsider.in/searchresult.cms?query=startup">Entrepreneurs</a> face a plethora of challenges while starting their own ventures. Overcoming obstacles and timely guidance makes them as tough as Teflon. 
 
Girish Mathrubootham, cofounder of Freshdesk-a <a href="http://www.businessinsider.in/CHART-OF-THE-DAY-Apple-Dominates-In-Consumer-Cloud-Services/articleshow/21234002.cms">cloud</a>-based helpdesk software company- shared with Economic Times his journey and what he learnt at his previous company-Zoho. 
 <keyword id="852565" type="UNKNOWN" weightage="100" keywordseo="Freshdesk">Freshdesk</keyword>, which supports customers and competes with firms like <a href="http://www.businessinsider.in/searchresult.cms?query=zendesk">Zendesk</a>, was founded in October 2010 by former Zoho executives Mathrubootham and Shanmugam Krishnaswamy. 
 
When asked why he was against <a href="http://www.businessinsider.in/The-19-Best-Enterprise-Tech-Venture-Capitalists/articleshow/21033324.cms">venture funding</a>, Mathrubootham said, “There are pros and cons to both approaches. The difference in the ideology is-Do you want to be rich or do you want to be the King? In a bootstrapped venture, you have the freedom to do what you want and not chase growth. A VC-funded company is like a rocket ship, designed to grow fast and try and create substantial wealth for investors, founders and employees in a reasonably short period of time.” 
 
He said that bootstrapping was not a viable option for them in the early days. 
 
“When we were approached by VCs, I was curious to learn this new way of building a business. And I am glad I took the decision to get VC funded because I was able to meet some really smart people in the world and learn from them,” said Mathrubootham. 
 
Talking about wealth creation, Mathrubootham says for him, <a href="http://www.businessinsider.in/Are-these-silly-excuses-stopping-you-from-getting-rich/articleshow/47343945.cms">wealth creation</a> extends to employees as well and dreams that his employees will own BMWs one day. 
 
“Wealth creation to me means creating wealth not only for founders and shareholders, but also for all the employees who are passionately building the company along with us. When I started the company I told my wife that I am not starting a company for me to buy a BMW, I am starting a company so that all my employees can buy BMWs,” he said, who credits his family for shaping him as an entrepreneur, who allowed him to give freedom to do his own thing. 
 
When it comes to individuality, every <a href="http://www.businessinsider.in/searchresult.cms?query=entrepreneur">entrepreneur</a> wants his firm to stand out from the crowd. So what will Mathrubootham do so that his company doesn’t become like <keyword id="1132603" type="COMPANY" weightage="100" keywordseo="Zendesk">Zendesk</keyword> of tomorrow? 
 
“Our mobile app (software development kit) for customer support and social support features are the best in class in our industry. We are working on several interesting areas that we believe will shape the future of customer support in the coming years,” he said. 
 
Keep aside all professional engagements, at the end of the day one needs a friend with whom you can discuss everything. Mathrubootham says it is difficult to share things freely at one point of time. 
 “It is very, very lonely. There are many things that you can't share freely with people who you consider as good friends in the team. There are a lot of stressful situations when you have to absorb everything and ensure that your people are protected from unnecessary external pressures. I think I have formed a great relationship with our early investor and first board member, Shekhar Kirani from <keyword id="144381" type="COMPANY" weightage="100" keywordseo="Accel-Partners">Accel Partners</keyword>. There have been so many occasions where I have asked him to advise me as a friend or what he would have done if he were in my shoes,” he said. 
 
(Image: Inspiringwallpapers)

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