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Nike's trying to pivot. It's not working just yet.
Nike has been implementing a turnaround plan, but results are yet to be seen. Its latest move inclu…
Alex Bitter
People aren't spending like they used to and it's forcing companies like Nike and Walgreens to make drastic changes
American consumers are getting tighter with their wallets and pickier about deals, which means reta…
Dominick Reuter
It might be harder to buy your favorite pair of classic Nikes this year
Analysts called Nike's shoe lineup "stale" last year.
Shubhangi Goel
Critics roasted LVMH for spending big on Tiffany. 4 years later, the bet doesn't look so bad.
LVMH's $15.8 billion Tiffany takeover was its biggest ever — and met with high expectations. But it…
Madeline Berg
Caitlin Clark's Nike deal sets new bar, leaving modest salary in the dust
The $28 million, eight-year Nike deal is worth exponentially more than Caitlin Clark's base salary …
Geoff Weiss
Tiger Woods splits with Nike
Tiger Woods announced Monday that he and Nike would go their separate ways as he prepares for "anot…
Jordan Hart
Nike stock plunges and takes rivals like Under Armour and Adidas with it
Nike's stock plunged after the company announced $2 billion in cuts and potential layoffs.
Gloria Dawson
Shaquille O'Neal says the stakes are high for Reebok as it eyes a return to basketball: 'If this doesn't work, everyone's leaving'
The former LA Lakers and Miami Heat star is leading the brand's return to the court alongside fello…
Polly Thompson
A pair of gold Nikes found in a shelter donation bin sold for $50,800. They were designed for Spike Lee to wear to the Oscars.
A volunteer found the gold Nikes in a donation bin in April. The shoes, designed for Spike Lee to w…
Kelsey Vlamis
Billionaires like Mark Zuckerberg and Bill Gates have transitioned to their spring looks
The spring season is here, and billionaires are choosing Italian brands, trendy sneakers, and more …
Jordan Hart
A former Facebook and Nike DEI manager got 5 years in prison for stealing $5 million to fund her luxury lifestyle
Barbara Furlow-Smiles was sentenced to 5 years in prison for stealing millions from Facebook and Ni…
Thibault Spirlet
Nike says there are less-skimpy options for its Olympic outfits after athletes called them sexist
The bodysuit featured a high cut around the crotch many athletes found objectionable — but Nike sai…
Geoff Weiss
Nike's high-cut body suit for Team USA highlights the weird differences between men's and women's Olympic outfits
For many athletes, it's clear that there is still a long way to go until all genders are treated eq…
Hannah Getahun
Nike's biggest threat is coming from young brands like Hoka and On Running
Hoka and On Running are gaining market share, and analysts say Nike has to battle both them and "li…
Yeji Jesse Lee
Tiger Woods has a new look following split from Nike
After Golf pro Tiger Woods severed decades-long ties with Nike, he announced Monday that he'll be s…
Lauren Steussy,Erin Snodgrass
Stanley has a plan to stop online chaos and scalpers from ruining its product launches
Stanley teamed with commerce company EQL to get tumblers in the hands of real fans, and make their …
Geoff Weiss
Tesla's value has slumped by $234 billion this year — that's more than McDonald's, Disney, or Nike are worth
Shares of Elon Musk's Tesla are down nearly 30% this year, leaving the EV maker on the verge of los…
Theron Mohamed
Nike is mending relationships with retailers as more brands recognize the constraints of direct-to-consumer models
Nike had been cutting back on its retail partnerships in recent years as it focused on selling dire…
Ashley Rodriguez
Smash-and-grab robberies are out, organized cargo theft is surging up 57% higher than last year, and the thieves are targeting your Nikes
Thieves stole over $44 million in retail cargo in Q2 of 2023, pilfering an average shipment value o…
Katherine Tangalakis-Lippert
Online brands and companies like Nike are going old-school and returning to brick-and-mortar department stores
Acquiring customers online is proving harder than brands expected. Cue the department stores and br…