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1 min read

It might be harder to buy your favorite pair of classic Nikes this year

Analysts called Nike's shoe lineup "stale" last year.

Shubhangi Goel   


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2 mins read

Caitlin Clark's Nike deal sets new bar, leaving modest salary in the dust

The $28 million, eight-year Nike deal is worth exponentially more than Caitlin Clark's base salary …

Geoff Weiss   


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3 mins read

Tiger Woods splits with Nike

Tiger Woods announced Monday that he and Nike would go their separate ways as he prepares for "anot…

Jordan Hart   


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2 mins read

Shaquille O'Neal says the stakes are high for Reebok as it eyes a return to basketball: 'If this doesn't work, everyone's leaving'

The former LA Lakers and Miami Heat star is leading the brand's return to the court alongside fello…

Polly Thompson   


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2 mins read

Nike stock plunges and takes rivals like Under Armour and Adidas with it

Nike's stock plunged after the company announced $2 billion in cuts and potential layoffs.

Gloria Dawson   


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2 mins read

A former Facebook and Nike DEI manager got 5 years in prison for stealing $5 million to fund her luxury lifestyle

Barbara Furlow-Smiles was sentenced to 5 years in prison for stealing millions from Facebook and Ni…

Thibault Spirlet   


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1 min read

A pair of gold Nikes found in a shelter donation bin sold for $50,800. They were designed for Spike Lee to wear to the Oscars.

A volunteer found the gold Nikes in a donation bin in April. The shoes, designed for Spike Lee to w…

Kelsey Vlamis   


Business Insider Latest Story Image
5 mins read

Billionaires like Mark Zuckerberg and Bill Gates have transitioned to their spring looks

The spring season is here, and billionaires are choosing Italian brands, trendy sneakers, and more …

Jordan Hart   


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1 min read

Nike says there are less-skimpy options for its Olympic outfits after athletes called them sexist

The bodysuit featured a high cut around the crotch many athletes found objectionable — but Nike sai…

Geoff Weiss   


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5 mins read

Nike's high-cut body suit for Team USA highlights the weird differences between men's and women's Olympic outfits

For many athletes, it's clear that there is still a long way to go until all genders are treated eq…

Hannah Getahun   


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2 mins read

Tiger Woods has a new look following split from Nike

After Golf pro Tiger Woods severed decades-long ties with Nike, he announced Monday that he'll be s…

Lauren Steussy,Erin Snodgrass   


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1 min read

Stanley has a plan to stop online chaos and scalpers from ruining its product launches

Stanley teamed with commerce company EQL to get tumblers in the hands of real fans, and make their …

Geoff Weiss   


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2 mins read

Tesla's value has slumped by $234 billion this year — that's more than McDonald's, Disney, or Nike are worth

Shares of Elon Musk's Tesla are down nearly 30% this year, leaving the EV maker on the verge of los…

Theron Mohamed   


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2 mins read

Nike's biggest threat is coming from young brands like Hoka and On Running

Hoka and On Running are gaining market share, and analysts say Nike has to battle both them and "li…

Yeji Jesse Lee   


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4 mins read

Bots are some DoorDash and Walmart Spark delivery gig workers' dirty secret

Gig workers on delivery apps like DoorDash are turning to bots to claim high-paying orders as pay f…

Alex Bitter   


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2 mins read

Smash-and-grab robberies are out, organized cargo theft is surging up 57% higher than last year, and the thieves are targeting your Nikes

Thieves stole over $44 million in retail cargo in Q2 of 2023, pilfering an average shipment value o…

Katherine Tangalakis-Lippert   


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2 mins read

Nike is mending relationships with retailers as more brands recognize the constraints of direct-to-consumer models

Nike had been cutting back on its retail partnerships in recent years as it focused on selling dire…

Ashley Rodriguez   


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2 mins read

Nike's warnings on China should scare other companies that do business there

Nike's results signaled that weak consumer demand in China may remain a headwind despite Beijing's …

Phil Rosen   


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2 mins read

Online brands and companies like Nike are going old-school and returning to brick-and-mortar department stores

Acquiring customers online is proving harder than brands expected. Cue the department stores and br…

Yeji Jesse Lee   


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5 mins read

I went to 3 Gap stores in New York City and saw firsthand why the 'tired' company needs a revamp

Gap is chartering a reinvention alongside a new CEO, Richard Dickson, who came from Mattel after a …

Jennifer Ortakales Dawkins