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6 mins read
Nike and Adidas veterans are backing a $125M project seeking to revitalize the Portland sportswear industry
This proposed multimillion-dollar development campus in Portland, Oregon, could revitalize the city…
John Kell
3 mins read
Nike's trying to pivot. It's not working just yet.
Nike has been implementing a turnaround plan, but results are yet to be seen. Its latest move inclu…
Alex Bitter
2 mins read
Nike's new CEO can't rest on retro styles and must innovate to turn the company around, analyst says
With Nike's new incoming CEO Elliott Hill, Nike needs to re-focus on innovation and selling great s…
Lloyd Lee
1 min read
It might be harder to buy your favorite pair of classic Nikes this year
Analysts called Nike's shoe lineup "stale" last year.
Shubhangi Goel
2 mins read
Nike is planning to sell virtual sneakers as it prepares to ride the metaverse wave
Nike has reportedly filed trademark applications that hint at the sportswear company venturing into…
2 mins read
Nike's warnings on China should scare other companies that do business there
Nike's results signaled that weak consumer demand in China may remain a headwind despite Beijing's …
Phil Rosen
2 mins read
Nike stock plunges and takes rivals like Under Armour and Adidas with it
Nike's stock plunged after the company announced $2 billion in cuts and potential layoffs.
Gloria Dawson
1 min read
John Donahoe came to Nike as an industry outsider. Two years later, employees weigh in on decisions that have defined the CEO's tenure.
Nike is outperforming the stock market under CEO John Donahoe, but as he starts his third year at t…
Matthew Kish
2 mins read
Nike is getting ready to discount products across North America, but the company expects to finish before the holidays
The sportswear giant on Thursday reported a 44% increase in inventory and said it expects to start …
Matthew Kish
2 mins read
Nike is headed into the 'next era' of digital commerce as its metaverse strategy evolves, says Guggenheim
The athletic apparel company has been pushing into the future internet with video games and even a …
Natasha Dailey
1 min read
Stanley has a plan to stop online chaos and scalpers from ruining its product launches
Stanley teamed with commerce company EQL to get tumblers in the hands of real fans, and make their …
Geoff Weiss
3 mins read
Nike, Adidas, and even Allbirds are rethinking their big bet on DTC
New Adidas CEO Bjørn Gulden on Wednesday said sportswear is a "wholesale-driven business." Nike's a…
Matthew Kish
2 mins read
Victoria's Secret has started selling its beauty products on Amazon
The retailer is offering 120 different products on the Victoria's Secret storefront, including loti…
Abby Wallace
3 mins read
Nike just notched its highest quarterly sales in 50 years. Here's 5 reasons why the sneaker brand is crushing its competition and coming out of the pandemic stronger than ever.
A laser-like focus on products, branding, and digital commerce are helping the company make the mos…
Dominick Reuter
3 mins read
Vanessa Bryant said an Instagram user posted an unreleased Nike sneaker designed to honor her late husband and daughter
Vanessa Bryant designed a shoe with Nike to honor Kobe and Gianna that was not approved for sale. B…
Moises Mendez II
2 mins read
Nvidia's stock-price surge means CEO Jensen Huang is richer than Nike founder Phil Knight and hedge-fund legend Ken Griffin
The rise of AI has powered Nvidia's stock price to triple-digit gains this year, pushing Jensen Hua…
George Glover
2 mins read
Nike and Lululemon are obliterating the competition when it comes to drawing customers to stores
Foot traffic at Nike and Lululemon stores increased each of the last three months, while traffic at…
Matthew Kish
3 mins read
Nike faces 3 obstacles that could threaten its dominance
The sportswear giant next year will need to work through the $9.3 billion in merchandise on its bal…
Matthew Kish
2 mins read
Online brands and companies like Nike are going old-school and returning to brick-and-mortar department stores
Acquiring customers online is proving harder than brands expected. Cue the department stores and br…
Yeji Jesse Lee
5 mins read
Nike and Adidas veterans reveal how to get your foot in the door in the sneaker industry
The sneaker business is highly competitive, but it's possible to get in the door by knowing the ind…