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1 min read

It might be harder to buy your favorite pair of classic Nikes this year

Analysts called Nike's shoe lineup "stale" last year.

Shubhangi Goel   


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2 mins read

Nike's warnings on China should scare other companies that do business there

Nike's results signaled that weak consumer demand in China may remain a headwind despite Beijing's …

Phil Rosen   


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2 mins read

Nike stock plunges and takes rivals like Under Armour and Adidas with it

Nike's stock plunged after the company announced $2 billion in cuts and potential layoffs.

Gloria Dawson   


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1 min read

Stanley has a plan to stop online chaos and scalpers from ruining its product launches

Stanley teamed with commerce company EQL to get tumblers in the hands of real fans, and make their …

Geoff Weiss   


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2 mins read

Nike is planning to sell virtual sneakers as it prepares to ride the metaverse wave

Nike has reportedly filed trademark applications that hint at the sportswear company venturing into…

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2 mins read

Nvidia's stock-price surge means CEO Jensen Huang is richer than Nike founder Phil Knight and hedge-fund legend Ken Griffin

The rise of AI has powered Nvidia's stock price to triple-digit gains this year, pushing Jensen Hua…

George Glover   


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2 mins read

Nike is getting ready to discount products across North America, but the company expects to finish before the holidays

The sportswear giant on Thursday reported a 44% increase in inventory and said it expects to start …

Matthew Kish   


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1 min read

John Donahoe came to Nike as an industry outsider. Two years later, employees weigh in on decisions that have defined the CEO's tenure.

Nike is outperforming the stock market under CEO John Donahoe, but as he starts his third year at t…

Matthew Kish   


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2 mins read

Nike is headed into the 'next era' of digital commerce as its metaverse strategy evolves, says Guggenheim

The athletic apparel company has been pushing into the future internet with video games and even a …

Natasha Dailey   


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3 mins read

Nike, Adidas, and even Allbirds are rethinking their big bet on DTC

New Adidas CEO Bjørn Gulden on Wednesday said sportswear is a "wholesale-driven business." Nike's a…

Matthew Kish   


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2 mins read

Nike and Lululemon are obliterating the competition when it comes to drawing customers to stores

Foot traffic at Nike and Lululemon stores increased each of the last three months, while traffic at…

Matthew Kish   


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2 mins read

Online brands and companies like Nike are going old-school and returning to brick-and-mortar department stores

Acquiring customers online is proving harder than brands expected. Cue the department stores and br…

Yeji Jesse Lee   


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2 mins read

Victoria's Secret has started selling its beauty products on Amazon

The retailer is offering 120 different products on the Victoria's Secret storefront, including loti…

Abby Wallace   


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3 mins read

Nike faces 3 obstacles that could threaten its dominance

The sportswear giant next year will need to work through the $9.3 billion in merchandise on its bal…

Matthew Kish   


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5 mins read

Nike and Adidas veterans reveal how to get your foot in the door in the sneaker industry

The sneaker business is highly competitive, but it's possible to get in the door by knowing the ind…

Matthew Kish   


Dominick Reuter   


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3 mins read

Vanessa Bryant said an Instagram user posted an unreleased Nike sneaker designed to honor her late husband and daughter

Vanessa Bryant designed a shoe with Nike to honor Kobe and Gianna that was not approved for sale. B…

Moises Mendez II   


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2 mins read

Nike just got the biggest sign yet that its master plan is working

Nike's focus on direct and digital sales is paying off. Sales on Nike stores and apps grew as did N…

Matthew Kish   


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1 min read

Nike CEO highlights direct-to-consumer strategy the day after the company's big Foot Locker announcement

Despite Foot Locker's announcement, Nike CEO John Donahoe touted the success of Nike's direct-to-co…

Matthew Kish   


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4 mins read

Nike envisions a wild future with Olympics in outer space, clothing made of spider silk, and footballs make of stardust

In a new book, Nike playfully looks 50 years down and gives readers a thought-provoking view of its…

Matthew Kish