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The day is not far when <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword> will see its own mega private aerospace company like Elon Musk-owns SpaceX or <keyword id="12232315" type="General" weightage="20" keywordseo="jeff-bezos-run" source="Orion">Jeff Bezos-run</keyword> Blue Origin, taking travellers to the edge of space and beyond, <keyword id="12180756" type="General" weightage="20" keywordseo="srinath-ravichandran" source="Orion">Srinath Ravichandran</keyword>, co-founder and CEO of rocket startup AgniKul Cosmos, has envisioned. In a chat with IANS, Ravichandran who is ecstatic after Agnikul Cosmos was granted access to the Indian Space Research Organisation (<keyword id="6358064" type="General" weightage="20" keywordseo="isro" source="Orion">ISRO</keyword>) facilities and expertise for the development and testing of systems and subsystems of its rockets, said that the pact with ISRO will allow them to ultilise its facilities to test out various sub-systems of their launch vehicle. "This will, in turn, help us with reduced capital expenditure and expedited testing," he said. "India can have its own SpaceX or Blue Origin kind of mega private space firm in the near future. There is so much support from the government and investors are open to invest too in the homegrown spacetech startups," Ravichandran added. The next step, he added, will be to aim multiple launches per year and scale to the extent of having a launch once in two-three weeks. "Beyond that would be about making the vehicles more efficient, thereby providing even cheaper access to customers. We are doing this through a mix of innovations on various technologies in the vehicle," Ravichandran informed. Last month, Chennai-based Agnikul Cosmos received the nod by the Department of Space to carry out multiple tests and qualify its single piece 3D-printed semi-cryogenic engine and other systems of its rocket at various ISRO centres. This is the second pact that the Department of Space has signed with a rocket maker, after the first with Hyderabad-based <keyword id="7537495" type="General" weightage="20" keywordseo="skyroot-aerospace" source="Orion">Skyroot Aerospace</keyword> on September 11. According to Ravichandran, their rocket engines are 100 per cent 3D-printed, that too in a single shot. "This allows us to directly assemble what comes out of the 3D printer in our launch vehicle. The big advantage of this is the ability to provide and enable rapid launch access and, at the same time, make customisable launch vehicles," elaborated Ravichandran. He formed the startup with Moin SPM within IIT-Madras with a seed funding of Rs 3 crore, with an aim to develop and launch its first rocket in 2021 and subsequently develop ability to provide launch service for satellites. The current investors in the spacetech startup are Mayfield India, PI Ventures, Speciale Invest, Beenext, Artha and others. In June, India decided to allow private companies to establish and operate rocket launch sites within and outside the country, subject to prior authorisation from the government. Similarly, any rocket launch (orbital or sub-orbital) from Indian or overseas territory can be carried out only with authorisation from Indian National Space Promotion and Authorisation Center (IN-SPACe), an independent body constituted by the Government of India, under the Department of Space (DOS). The launch could be from own or leased launch site and also from mobile platforms (land, sea or air) as per the Draft National Space Transportation Policy-2020 brought out by the Department of Space. "Now that we also have to plan the entire engine building facility in-house, we are confident that we can control engine making end-to-end in India, thereby not only enabling 'make in India' but also 'design in India'," Ravichandran told IANS. He said that anyone who wants to do a space tech startup should do it today. "Right now is the best time to do a spacetech startup in India. The government has been very forthcoming in terms of the help provided to enable private missions and now would be a good time to get started to get things done," Ravichandran noted. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/adar-poonawalla-backed-pharmacy-chain-wellness-forever-files-for-ipo/articleshow/86699746.cms">Adar Poonawalla-backed pharmacy chain Wellness Forever files for IPO</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/top-earners-at-ritesh-agarwal-led-oyo-as-per-its-drhp/slidelist/86682750.cms">OYO’s Ritesh Agarwal took home ₹1.6 crore in FY2021 — here are the top earners in the IPO-bound company</a>

India set to witness its SpaceX moment soon, says Agnikul CEO

The Indian Space Research Organisation (<keyword id="6358064" type="General" weightage="80" keywordseo="isro" source="Orion">ISRO</keyword>) and <keyword id="10387" type="General" weightage="100" keywordseo="microsoft" source="Orion">Microsoft</keyword> on Thursday announced a collaboration to fuel the growth of space technology startups in the country. Through this tie-up, the space tech startups identified by ISRO will be on-boarded onto the 'Microsoft for Startups Founders Hub' platform, which supports startups at every stage of their journey from idea to unicorn. "ISRO's collaboration with Microsoft will greatly benefit space tech startups in their analysis and processing of vast amounts of satellite data for various applications, using cutting-edge methods like AI, Machine Learning and <keyword id="2144645" type="General" weightage="50" keywordseo="deep-learning" source="Orion">Deep Learning</keyword>," said <keyword id="2618685" type="General" weightage="50" keywordseo="s-somanath" source="Orion">S Somanath</keyword>, Chairman of ISRO. Through 'Microsoft for Startups Founders Hub', space-tech startup founders in <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword> will have free access to the tech tools, and resources they need to build and run their businesses. This includes technical support to build and scale on Azure, best-in-class developer and productivity tools including GitHub Enterprise, Visual Studio Enterprise and Microsoft 365 and access to smart analytics with Power BI and Dynamics 365. "Through our technology tools, platforms and mentorship opportunities, we are deeply committed to empowering space tech startups in the country to drive cutting-edge innovation and accelerate scientific discovery," said Anant Maheshwari, President of Microsoft India. Microsoft will also provide mentoring support to space tech entrepreneurs in areas ranging from space engineering to cloud technologies, product and design, fundraising and sales and marketing. In addition, founders will have access to Microsoft Learn for tailored startup-centric training content and programmes to help them build connections with the industry and potential customers, said the tech giant. Microsoft and ISRO will also jointly organise knowledge-sharing and thought leadership sessions for the startups with space industry experts. The government has opened up the space sector for private players. The country has more than 100 active startups in the space tech sector. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/tcs-infosys-wipro-and-other-it-companies-earnings-preview-for-q3-fy23/articleshow/96731891.cms">December quarter likely to be a weak one for the IT sector – Infosys amongst top analyst picks</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/hyderabadi-satya-nadella-insulted-by-his-own-software-as-it-calls-biryani-a-tiffin/articleshow/96756350.cms">Hyderabadi Satya Nadella 'insulted' by his own software as it calls Biryani a tiffin</a>

Microsoft join hands with ISRO to empower spacetech startups in India

Bengaluru, <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword> has reached only halfway on its digital journey and the big question lurking at us is how to create a digital-first economy and society, leveraging the power of modern technology, Infosys Chairman and Co-founder <keyword id="44604" type="General" weightage="80" keywordseo="nandan-nilekani" source="Orion">Nandan Nilekani</keyword> said here on Thursday. Speaking at Microsoft's 'Future Ready Technology Summit', <keyword id="36748" type="General" weightage="100" keywordseo="nilekani" source="Orion">Nilekani</keyword> told the company's Chairman and CEO Satya Nadella that the ultimate goal is to improve the lives of more than 1 billion people with digital tools. "We need to ensure a more equitable, more inclusive, open access digital transformation," said Nilekani. He hailed digital initiatives like Aadhaar (which he himself executed successfully) UPI-based digital payments and account aggregator systems that is "democratising the digital transformation". Payments through the UPI interface touched a record high of Rs 12.82 lakh crore in December, registering 782 crore transactions. On Open Network for Digital Commerce (<keyword id="5862596" type="General" weightage="80" keywordseo="ondc" source="Orion">ONDC</keyword>), Nilekani said that the government initiative will transform the e-commerce landscape in the country in years to come. The government's ONDC has established its baby footprint in 85 cities with 800 merchants and 26 participants and is set for a fruitful 2023 with the support of industry players, according to T. <keyword id="1749653" type="General" weightage="80" keywordseo="koshy" source="Orion">Koshy</keyword>, Managing Director and CEO, ONDC. With 26 participants and more than 800 merchants, ONDC is rapidly expanding its footsteps and is on its way of transforming digital commerce in India, Koshy said last week. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/hyderabadi-satya-nadella-insulted-by-his-own-software-as-it-calls-biryani-a-tiffin/articleshow/96756350.cms">Hyderabadi Satya Nadella 'insulted' by his own software as it calls Biryani a tiffin</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/space/news/microsoft-join-hands-with-isro-to-empower-spacetech-startups-in-india/articleshow/96758712.cms">Microsoft join hands with ISRO to empower spacetech startups in India</a>

India only reached halfway on its digital journey: Nandan Nilekani

<ul><li>An overall growth of 150% was recorded in the payments/salaries to gig workers between October 2021 and September 2022. </li><li>The potential of gig workers can grow further if online retail grows across the country. </li><li>The report predicts that the penetration of online retail was just 5% in 2019 and is expected to grow to 11% by 2024.</li></ul>As more e-commerce platforms enter the 10-minute delivery space, demand for gig workers has not only ballooned – but their monthly earnings have increased too. A report by StrideOne, a tech-enabled NBFC, titled ‘The Startup Economy Report 2022’ says that 25% of gig workers surveyed reported an over 50% rise in their monthly income as compared to their previous mode of livelihood – in the last one year. An overall growth of 150% was recorded in the payments/salaries to gig workers between October 2021 and September 2022, the report said. Majority of the gig workers are engaged in retail trade and sales which includes fast commerce like food and beverage, grocery, medicines delivery etc. Around 56% of the gig workers surveyed previously had full-time employment. “Startups are limiting their hiring of permanent employees. Gig workers have begun to replace these permanent employees,” the report said. The number of companies who shifted to a semi-gig workforce model has increased by 15% since October 2021. The potential of gig workers can grow if online retail expands across the country. The report predicts that the penetration of online retail was 5% in 2019, and is expected to grow to 11% by 2024. Non-farm sectors of <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword> have the potential to add over 90 million gig jobs in the longer term, the report predicts. As of now, the <keyword id="3080230" type="General" weightage="20" keywordseo="gig-economy" source="Orion">gig economy</keyword> constitutes 1.5% of the total workforce in India and is expected to expand to 23.5 million by 2024 constituting 4% of the workforce. <cmsannotation type="cmsannotation" annotationid="Startup ecosystem of India" comment="subhead" text="Startup ecosystem of India"><keyword id="15794501" type="General" weightage="20" keywordseo="startup-ecosystem-of-India" source="Orion">Startup ecosystem of India</keyword></cmsannotation> The number of jobs created by the startup ecosystem of India, which is said to be the third largest in the world, grew by 78% CAGR between 2017 and 2022. It is further projected to grow at a CAGR of 24% from 2022-27. The ecosystem altogether created over 2 lakh jobs this year, according to the report. However, several startups like Byju’s, Udaan laid off several employees from its workforce as a part of their retrenchment due to funding winter. “The rapid growth phase and maturity of the ecosystem have unlocked tremendous appetite for scalability, alternate funding options, expansion into the global market and the capacity to enable millions of jobs. This meteoric rise of startups has made India the third largest startup ecosystem in the world and has significantly impacted the Indian economy showcasing the ability to contribute approximately 4-5% to the gross domestic product (GDP) of India,” said Ishpreet Singh Gandhi, founder, StrideOne. Sectors like textile, apparel and logistics however retain the title of being the biggest job creators in the country. The textile industry is said to be the second largest employer in India, which has given direct employment to 5 crore people, and 10 crore people in allied industries. Whereas, logistics sector currently employs 22 million people and is estimated to contribute 11% to the overall GDP of the country. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/indian-railways-backed-spacetech-startup-galaxeye-raises-3-5-million-in-seed-round/articleshow/96250010.cms">Indian Railways backed spacetech startup GalaxEye raises $3.5 million in seed round</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/will-be-lucky-if-we-grow-5-next-year-says-former-rbi-governor-raghuram-rajan/articleshow/96249572.cms">Will be lucky if we grow 5% next year says former RBI governor Raghuram Rajan</a>

A quarter of Indian gig workers’ salaries grew by 50% in the last one year

It’s aptly quoted, “We were born as explorers, not caretakers”. The “beyond planet” fascination is hard to explain but it is what it is. Technology and so much else has changed over the decades since those first footprints in the lunar dust that there’s now a good chance a <keyword id="6360409" type="ORGANIZATION" weightage="20" keywordseo="NASA">NASA</keyword> astronaut won’t be the first to walk out onto the next new world. 
 
TeamIndus, an aerospace start-up based out of Bangalore is going to be the first privately funded company in the world to land a rover on moon and it’ll be done with the help of former ISRO scientists who have worked on projects like Aryabhatta and Chandrayaan-1. 
 
From an IT job to being a space-tech entrepreneur 
 “Rahul Narayan (Co-founder) was working at an IT firm and he then saw this wallpaper of Google Lunar X Prize (GLXP) on a desktop. The first thing he did was find out what it was and then call the GLXP office to find out which Indian team was in the competition. Fortunately, there was no one and then at the moment he registered. Quit his job and started pursuing this,” said <keyword id="3453187" type="UNKNOWN" weightage="20" keywordseo="sheelika-ravishankar">Sheelika Ravishankar</keyword>, Marketing and Outreach. 
 For an engineer working at an IT firm leaving his job to pursue his dreams has always been a risky venture. Guess what? Risk takers get rewards. He then took this company to a point where <keyword id="44604" type="PERSON" weightage="20" keywordseo="Nandan-Nilekani">Nandan Nilekani</keyword>, and former Yahoo India R&amp;D chief <keyword id="207306" type="PERSON" weightage="20" keywordseo="Sharad-Sharma">Sharad Sharma</keyword> were the first one to invest. Why wouldn’t they be? It’s a matter of national pride and not just equity. 
 
Google Lunar X Prize 
 
The Google Lunar XPRIZE was launched in September 2007. The competition offers a total of US$30 million in prizes to the first privately funded teams to land a robot on the Moon that successfully travels more than 500 meters and transmits back high-definition images and video. 
 
The Spacecraft 
 
The lightest UAV sent on moon was by China, which was nearly 150 kgs. The spacecraft we’re making will carry a 20-kg payload, of which 10 kg will be allotted for commercial use. Yes, they took it to another level (from 150 kgs to 20). “Additionally there are a lot of complications in making an aircraft, we have to take care of temperatures, we have to land on the right spot decided at that moment, right wheels to travel on the surface of moon etc. But we’ve been doing good under the guidance of ISRO experts and our young and enthusiastic colleagues.Of which some of them have left their previous jobs,” said Sheelika. 
 
AI enabled Rover 
 
The rover will be tapped with AI enabled software which will decide where to land at moment. “We looked at all the data from NASA and Russian mission and we found a spot called Mare Imbrium. When the system reaches the surface it has to make decision anonymously. Because it’s moving at a speed of 1.7 kms/sec we needed to have AI in the system. So we collaborated with Laboratory for Atmospheric and Space Physics(LASP), University of Colorado, which is older than NASA.,” said Sheelika 
 
Investment 
 
When asked about how much they need to build a rover and successfully execute the requirements, Sheelika stated that the total sum required is US$70 million and currently they’re in a process to raise another round of US$10 million.

This Indian Startup will be the first privately funded
company to land a rover on Moon

<ul><li><keyword id="2167965" type="General" weightage="20" keywordseo="girish-mathrubootham" source="Orion">Girish Mathrubootham</keyword> is the co-founder and CEO of <keyword id="4621694" type="General" weightage="20" keywordseo="freshworks" source="Orion">Freshworks</keyword>, which is worth nearly $13 billion.</li><li>“The point is you don't have to fight at that point of time, you don't have to react or respond, but to use it to fire to do something creative,” he says. </li><li>The 46-year old Mathrubootham shared stories from his life’s journey, from his parents’ divorce to scornful relatives, and how he dealt with the down moments in his life, in an interview with Business Insider.</li></ul>“I have had relatives who have told me that I am only good enough to be a rickshaw puller,” says Girish Mathrubootham, the man who went on to build Freshworks, one of the biggest software-as-a-service (SaaS) companies in India. With a valuation of $13 billion, Freshworks has become the first decacorn (a startup valued at over $10 billion) in this space and the first Indian SaaS company to<a href="https://www.businessinsider.in/tech/enterprise/news/freshworks-ipo-the-success-story-of-indias-first-saas-company-to-be-listed-in-us-stock-exchange/articleshow/86453444.cms"> list on Nasdaq</a>. In a candid conversation with Business Insider, the co-founder and chief executive officer (CEO) opened up about his early life and the challenges he overcame. The 46-year old Mathrubootham remembered the scornful remarks from 1992, when he couldn't score high enough in his class 12 and entrance exams for engineering ⁠— not from his parents but his relatives ⁠— while speaking about how he dealt with the down moments in his life. “The point is you don't have to fight (the naysayers) at that point of time, you don't have to react or respond, but to use it to fire to do something creative,” Mathrubootham says. <div type="Video" msid="86606660" hostid="261" title="A candid conversation with Freshworks founder and CEO, Girish Mathubootham" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=86606660"></div> “The other thing to do is truly follow your heart, you will be happy,” he adds, while citing multiple examples from the Indian film industry including Rajkumar Hirani’s blockbuster 3 idiots. “Madhavan [R Madhavan, who plays Farhan in 3 Idiots] says, ‘It’s okay I will not have enough money but so what, I will be happy as a wildlife photographer’,” Mathrubootham recites the dialogue. <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> ‘Success is not always about money’ He had moved back to India from the US after the dotcom bubble had burst at the turn of the millennium. From earning $85,000 a year in 2001, he was back in India at a job that only paid him ₹40,000 a month in 2005-06. His father, <a href="https://www.businessinsider.in/thelife/news/meet-girish-mathrubootham-founder-and-ceo-of-freshworks/articleshow/86453777.cms#:~:text=Girish%20Mathrubootham%20is%20the%20star,so%20that%20his%20employees%20could.">a retired bank officer today</a>, was concerned because in his eyes all of Girish’s friends were successful with well paying jobs and had bought their own house. Girish, on the other hand, only had the in-hand salary and a two-bedroom apartment on a loan. “People’s definition of success is different. I was looking at being happy. So I was going after what made me happy, not chasing money. I was enjoying my career, building products and having fun, my friends knew that but I think that was okay,” he adds. ‘Differentiating the well wishers and well informed’ Mathrubootham doesn’t take advice from everyone. “If you are Sachin Tendulkar, who do you take advice from — Gary Kirsten or the other man who is there in every Tendulkar match with the Indian flag painted on his body,” he says. He was referring to <a href="https://en.wikipedia.org/wiki/Sudhir_Kumar_Chaudhary">Sudhir Gautam</a>, a die-hard fan of Tendulkar and one who would famously be seen in every match that Team India played at home. “The said man (Sudhir Gautam) is a well wisher but Kirsten has more knowledge about this field,” Mathrubootham adds. <div type="image" title="Someone said I am good enough to be a rickshaw puller,&amp;quot; shares Freshworks CEO Girish Mathrubootham in a candid chat" msid="86508163" hostid="261" caption="&amp;lt;p&amp;gt;Sudhir Gautam&amp;lt;/p&amp;gt;"></div> “I don’t give the key to my happiness to anyone and recommend my wife to do the same,” Mathrubootham says. An early jolt that made him independent Mathrubootham was young when his parents got divorced. "I would just say that experience also made me who I am and so in a very simple sense that I had to kind of fend for myself, take my own decisions and be accountable for those decisions," he says, adding he doesn’t like taking decisions on other peoples’ part including that of his own children. If you take all the decisions for your children until they’re 25, how do you expect them to go out into the world, he adds. “Decision making also needs experience,” he believes. SEE ALSO <a href="https://www.businessinsider.in/thelife/news/meet-girish-mathrubootham-founder-and-ceo-of-freshworks/articleshow/86453777.cms">Girish Mathrubootham, the son of a retired bank officer who built a $13 billion company in just 10 years </a> <a href="https://www.businessinsider.in/stock-market/news/freshworks-ipo-lists-on-us-exchange-gives-tribute-to-rajinikanth-during-the-listing-ceremony/articleshow/86452943.cms">Landmark moment for this Rajinikanth fan’s SaaS startup on listing at US exchange </a> <a href="https://www.businessinsider.in/business/startups/news/we-asked-three-spacetech-entrepreneurs-what-it-takes-to-enter-the-field-and-they-listed-out-the-opportunities/articleshow/86484417.cms">We asked three spacetech entrepreneurs what it takes to enter the field and they listed out the opportunities</a>

WATCH: "Someone said I am good enough to be a rickshaw puller," shares Freshworks CEO Girish Mathrubootham in a candid chat

<ul class="summary-list"><li>From charges of fraud to allegations of misconduct, Elon Musk is no stranger to scandal.</li><li>Yet he maintains footing at the helm of four companies worth billions of dollars combined.</li></ul>In addition to manufacturing electric cars and producing spaceships, Elon Musk is skilled at making headlines. Usually any bad news is something Musk is quick to brush aside. Now, though, his latest fight with Twitter shows the perils of always leading with bravado: While scandal is unlikely to sink the CEO, he's making extra work for himself — more than he usually does. Last week, the CEO of Tesla, SpaceX, Neuralink, and the Boring Company renewed his <a href="https://www.businessinsider.com/elon-musk-legal-nightmare-experts-twitter-purchase-2022-7">on-again, off-again</a> offer to buy Twitter. The about-face came after a <a href="https://affiliate.insider.com?u=https%3A%2F%2Fwww.scribd.com%2Fdocument%2F598520452%2FLetter-Addressing-the-Parties-Dispute-Concerning-Search-Protocol">judge's ruling</a> to grant discovery of <a href="https://techcrunch.com/2022/10/04/twitter-musk-zatko-whistleblower-anonymous-email/">alleged secret and possibly damning communications</a> between Musk's inner circle and Twitter whistleblower Peter "Mudge" Zatko in the lawsuit waged against Musk for <a href="https://www.businessinsider.com/elon-musk-says-he-is-terminating-his-deal-to-buy-twitter-2022-7">pulling out of his original $44 billion agreement</a> to buy the company. Musk convinced the judge in the case to delay the start of the trial because of Musk's renewed plans to complete the purchase <a href="https://finance.yahoo.com/news/market-sees-60-chance-musk-162102077.html">by late October</a>. But if he fails to close the deal, the trail could start in November. <a href="https://www.businessinsider.com/elon-musk-twitter-discussed-deal-50-a-share-talks-ended-2022-10">Musk's negotiations to buy Twitter were subsequently halted</a> when he pushed for concessions the platform was unwilling to give. The tech mogul also stirred international waters after commenting that Taiwan should become a special administrative zone of China in an interview with the <a href="https://www.ft.com/content/5ef14997-982e-4f03-8548-b5d67202623a">Financial Times</a>. Taiwan's ambassador to the US <a href="https://www.bbc.com/news/business-63196452">admonished Musk for the suggestion</a>, saying freedom is "not for sale."That wasn't the only dust-up of late. <a href="https://www.businessinsider.com/elon-musk-spoke-vladimir-putin-before-ukraine-peace-plan-report-2022-10">He reportedly spoke privately with Russian President Vladimir Putin</a>, before <a href="https://twitter.com/elonmusk/status/1576969255031296000?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1576969255031296000%7Ctwgr%5E9ab03bc31004ea1642ddce196552feec6e511847%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.vice.com%2Fen%2Farticle%2F4axq9d%2Fukrainian-diplomat-tells-elon-musk-to-fuck-off-with-terrible-idea-to-end-war">tweeting a peace plan</a> to end the war in Ukraine that echoed Kremlin talking points. Musk denies the allegations made by Eurasia Group founder and president Ian Bremmer, saying "I have spoken to Putin only once and that was about 18 months ago. The subject matter was space." And it hasn't been a terrible week in the spectrum of Musk's newsmaking. This past summer, he faced <a href="https://www.wsj.com/articles/elon-musk-affair-sergey-brin-wife-divorce-11658674840">allegations of an affair</a> with Nicole Shanahan, the wife of Sergey Brin, Musk's longtime friend and a Google cofounder; and news that he <a href="https://www.businessinsider.com/elon-musk-shivon-zilis-secret-twins-neuralink-tesla">secretly fathered</a> twins with Shivon Zilis, a Neuralink executive — and that's just within the past 30 days.It's unusual for a CEO shrouded in so much scandal, <a href="https://www.businessinsider.in/slideshows/miscellaneous/elon-musk-is-worth-26-billion-and-extremely-online-here-are-all-the-bizarre-spats-the-the-tesla-ceo-is-caught-up-in-thanks-to-his-twitter-habit-/slidelist/71992837.cms#slideid=71992839">controversy</a>, and alleged misconduct to maintain footing at the helm of four companies with a combined <a href="https://www.cnbc.com/2021/10/20/spacex-to-become-more-valuable-than-tesla-morgan-stanley-survey.html" target="_blank" rel="noopener">valuation</a> in the <a href="https://fortune.com/2022/04/21/elon-musk-twitter-tesla-boring-company-funding-round-valuation-billion/">billions</a>. <a href="https://www.linkedin.com/in/duncanlevin/">Duncan Levin</a>, a criminal defense attorney who represents controversial clients, such as Harvey Weinstein, Clare Bronfman, and Anna Delvey, told Insider: "No one is scandal-proof. Although, obviously, Elon Musk is somewhat insulated from fallout since he runs his own company."For example, Musk has been accused of <a href="https://fortune.com/2022/06/17/tesla-lawsuit-elon-musk-sued-over-toxic-workplace-culture-discrimination-harassment/">fostering a toxic culture</a> of racism and sexism at the businesses he runs. In June, 15 former and current Black employees at Tesla filed a <a href="https://www.businessinsider.com/tesla-sued-15-black-employees-racial-discrimination-2022-7">lawsuit against</a> the electric-car maker, alleging racial discrimination. In 2018, SpaceX — the aerospace company founded by Musk —<a href="https://www.businessinsider.com/spacex-paid-250000-to-a-flight-attendant-who-accused-elon-musk-of-sexual-misconduct-2022-5"> paid a flight attendant</a> $250,000 to settle a sexual-misconduct claim against the CEO. Despite his antics, Musk remains largely unscathed professionally. What's more, the tech billionaire's personal life generates the kind of tabloid frenzy typically reserved for Hollywood A-listers, and his professional stunts leave <a href="https://www.businessinsider.com/what-happens-when-elon-musk-moves-markets-with-tweet-2022-5">certain stocks reeling</a>.Musk's ability to bounce back from repercussions is the result of a complex interplay of a fierce, cultlike fandom and his transformational leadership style, experts told Insider. <h2>Transformational leadership </h2>Musk's transformational <a href="https://www.businessinsider.com/elon-musk-management-leadership-style-at-tesla-spacex-2022-4">style of leadership</a> is the subject of substantial <a href="https://www.researchgate.net/publication/351596595_A_critical_analysis_of_Elon_Musk's_leadership_in_Tesla_motors">analysis</a>, <a href="https://studycorgi.com/elon-musks-leadership-style-and-related-theories/">research</a>, and <a href="https://hbsp.harvard.edu/product/W19114-PDF-ENG">case studies</a>. "He's such an unpredictable character, and nobody really knows which way he is going to turn, which makes him such an interesting leader to follow," said <a href="https://www.linkedin.com/in/jaybaer/"> Jay Baer</a>, the founder of the marketing-consultancy startup <a href="https://www.convinceandconvert.com/">Convince &amp; Convert</a>, an advisory firm with clients such as 3M, Oracle, Cisco, and Nike.Musk's innovations in space travel and clean energy make him an iconic figure among electric-car enthusiasts, space lovers, and tech geeks. "I think he's a deeply flawed, fascinating person," said <a href="https://www.tomgoodwin.co/" target="_blank" rel="noopener">Tom Goodwin</a>, a cofounder of the business-consultancy startup All We Have Is Now and the host of <a href="https://www.euronews.com/press-office/press-releases/euronews-launches-the-edge">"The Edge,"</a> a business, tech, and culture video series on Euronews. "Everything that Musk represents is about challenging traditional ways of doing business." Chad Anderson, the CEO of the space-tech VC fund Space Angels Network, was an early investor in SpaceX and <a href="https://www.businessinsider.in/this-early-spacex-investor-watched-elon-musk-bounce-back-from-failure-and-the-vc-says-he-watches-out-for-the-same-qualities-when-hunting-for-startup-founders/articleshow/70360086.cms">told Insider</a> that while Musk is not without flaws, he has the kind of "vision and real chops" that makes the impossible possible.What's more, he's highly intelligent and ahead of most people, a former manager at Tesla <a href="https://www.businessinsider.com/ex-tesla-employees-reveal-what-its-like-work-elon-musk-2019-9#some-employees-were-afraid-of-him-1">previously told</a> Insider. "You have to think 10 times more audacious than he does to be able to be successful," the employee said. <h2>Icon status </h2>The controversies Musk faces, the tension he builds, the avid base of fans and allies, and the growing number of enemies only add to his legend, Goodwin said. "The chronicling of obstacles being overcome and the rallying of others behind a shared goal are generating energy and fueling the narrative." What's more, Musk's unflappability is similar to the phenomenon that brought Trump's ascendance."Musk is Teflon in the same way that Trump is Teflon," Baer said. He recalled when <a href="https://www.businessinsider.com/donald-trump-joke-shoot-somebody-2016-1" target="_blank" rel="noopener">Trump said</a> he could shoot someone on 5th Avenue and "not lose any voters." After that remark in <a href="https://abcnews.go.com/Politics/donald-trump-jokes-shoot-people-losing-support/story?id=36474145">2016</a>, he went on to be elected president. Musk has the same halo, he added."They are the movement they've built," said Baer, adding that without Trump, there would be no MAGA, and that without Musk, the allure of his companies would be diminished.This is vastly different from most other CEOs, who are somewhat interchangeable mercenaries or founders who usually don't have the voting shares or board control to give themselves scandal immunity, Baer said. For example, it's not uncommon for CEOs to be asked to step down in light of allegations of personal improprieties. Reports said that <a href="https://www.businessinsider.com/bill-gates-was-investigated-over-sexual-relationship-with-staffer-wsj-2021-5">Bill Gates</a> left Microsoft's board amid an investigation into an alleged affair with an employee, while <a href="https://www.businessinsider.com/intel-ceo-brian-krzanich-resigns-investigation-finds-past-employee-relationship-2018-6" target="_blank" rel="noopener">Brian Krzanich</a>, Intel's CEO, resigned after what the tech firm described as a past <a href="https://www.bizjournals.com/sanjose/news/2018/06/25/krzanich-intel.html">consensual relationship</a> with a middle manager.<a href="https://www.washingtonpost.com/archive/politics/2005/03/08/boeing-ceo-resigns-over-affair-with-subordinate/199b6a6b-9883-457d-991b-ea23840b1fe2/" target="_blank" rel="noopener"></a>"Musk's and Trump's numerous ethical shortcomings make them more effective," Baer said. "They are both 'morality mavericks,' and that works for them, not against them." This story was originally published in August 2022.

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