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7 mins read

Taylor Swift's clock obsession is good for business

Taylor Swift keeps using clocks in her work. Fans are eager to understand the time-telling motifs, …

Amanda Krause   


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2 mins read

Swiftonomics: All about the economic phenomenon associated with Taylor Swift, newest member of the billionaire club

In a groundbreaking announcement by Forbes, Taylor Swift has been officially acknowledged as a bill…

Business Insider Latest Story Image
4 mins read

I 'Taylor-gated' The Eras Tour. It was a cheap, fun way to experience Taylor Swift's sold-out show and I would recommend it.

Taylor Swift fans have dubbed gathering outside The Eras Tour venues to sing and dance "Taylor-gati…

Eve Crosbie   


Business Insider Latest Story Image
4 mins read

Screw helping the NFL, Taylor Swift could save Broadway next

Taylor Swift filed to trademark "Female Rage: The Musical." She could head to Broadway, and if she …

Laura Wheatman Hill   


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1 min read

Taylor Swift's name is popping up on Wall Street earnings calls thanks to her massive impact on the US economy

Swift's 60-show tour across the US generated a record $1.04 billion in sales, with a total 4.3 mill…

Matthew Fox   


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2 mins read

Taylor Swift's Eras Tour might be about to do for Europe what it did for America

Fans are expected to spend big during the singer's European leg of her mega-tour.

George Glover   


Business Insider Latest Story Image
6 mins read

Taylor Swift fans say you can't put a price on the memories as The Eras Tour hits the UK, injecting a potential $1.2 billion into the economy

With The Eras Tour set to light up Liverpool, Cardiff, and London, Taylor Swift's presence is expec…

Eve Crosbie   


Business Insider Latest Story Image
2 mins read

Taylor Swift's worn hundreds of custom Louboutins on the Eras Tour — luxury cobblers say she's got Gen Z hooked on red bottoms

Christian Louboutin provided Taylor Swift's Eras tour with hundreds of shoes. Luxury cobblers share…

Hannah Getahun   


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1 min read

Travis Kelce auctioned 4 tickets for Taylor Swift's Eras Tour — and made $80,000

Travis Kelce surprised Taylor Swift fans at a charity auction by selling four tickets to the Eras T…

Mikhaila Friel   


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7 mins read

I flew from LA to Paris to see Taylor Swift. I was only in the city for 48 hours but it was worth it and easier than I expected.

I flew 11 hours each way from LA to Paris to see Taylor Swift on the Eras Tour. It was worth it and…

Kelsey Vlamis   


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1 min read

Taylor Swift sports 'New Heights' hat at Coachella in support of boyfriend Travis Kelce's podcast

Taylor Swift and Travis Kelce are good business for each other. At Coachella, Swift wore a "New Hei…

Katie Balevic,Lauren Edmonds   


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16 mins read

Taylor Swift seems to reference Matty Healy throughout her new album. Here's a complete timeline of their relationship.

Taylor Swift and Matty Healy sparked dating rumors in 2014 and reconnected nearly a decade later. T…

Callie Ahlgrim   


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2 mins read

Taylor Swift mentions singer Charlie Puth on 'The Tortured Poets Department,' and it's one of the album's biggest mysteries

Taylor Swift mentions Charlie Puth on "The Tortured Poets Department," prompting a welter of specul…

Eammon Jacobs   


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5 mins read

I went to the London pub Taylor Swift name-dropped on her new album. Swifties are turning it into a fan club and the owners are thrilled.

Taylor Swift's new album features a song called "The Black Dog." Fans believe it's about a pub in L…

Ayomikun Adekaiyero   


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9 mins read

Taylor Swift's gameday outfits are a touchdown for fashion brands

Taylor Swift was a staple at NFL games this season, and her gameday outfits have inspired thousands…

Amanda Krause   


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2 mins read

Uber's CEO confirms 'the Taylor Swift effect' is very real

"Uber definitely ups its game for Taylor when she comes to town," CEO Dara Khosrowshahi said in a r…

Ana Altchek   


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4 mins read

Taylor Swift is making Singapore a mountain of money, and some of the country's neighbors are salty about it

Swift is scheduled to perform six shows in Singapore from March 2 to March 9. More than 300,000 tic…

Huileng Tan   


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2 mins read

Taylor Swift and the Kardashians have been ripped for their jet emissions, but celebs and CEOs aren't the only ones flying private

Private jet bookings were up 12% in 2023, a travel agency survey found, as travelers want more pers…

Kelsey Vlamis   


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4 mins read

Forget Taylor Swift and Bad Bunny — TikTokers are now dancing to royalty-free music

A track called "Fluffing a Duck" by Kevin MacLeod has gained popularity among TikTok creators in th…

Amanda Goh   


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2 mins read

Bananarama hasn't heard Taylor Swift's 'Cruel Summer,' but they wish she'd covered their song with the same name instead

"I would have preferred her recording mine, because then I could have made some of her money," Bana…

Amanda Goh