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Swiftonomics: All about the economic phenomenon associated with Taylor Swift, newest member of the billionaire club
In a groundbreaking announcement by Forbes, Taylor Swift has been officially acknowledged as a bill…
Taylor Swift's clock obsession is good for business
Taylor Swift keeps using clocks in her work. Fans are eager to understand the time-telling motifs, …
Amanda Krause
Taylor Swift's economic clout has now come for Europe
Over the last year, Swift's Eras Tour injected billions into the US economy. She could do the same …
Katie Balevic,Lauren Edmonds
There is one European country where Taylor Swift didn't change the economy so far
Taylor Swift's Eras Tour has made it to five European countries so far. It boosted accommodation pr…
Shubhangi Goel
I 'Taylor-gated' The Eras Tour. It was a cheap, fun way to experience Taylor Swift's sold-out show and I would recommend it.
Taylor Swift fans have dubbed gathering outside The Eras Tour venues to sing and dance "Taylor-gati…
Eve Crosbie
Screw helping the NFL, Taylor Swift could save Broadway next
Taylor Swift filed to trademark "Female Rage: The Musical." She could head to Broadway, and if she …
Laura Wheatman Hill
Taylor Swift's name is popping up on Wall Street earnings calls thanks to her massive impact on the US economy
Swift's 60-show tour across the US generated a record $1.04 billion in sales, with a total 4.3 mill…
Matthew Fox
Taylor Swift's Eras Tour might be about to do for Europe what it did for America
Fans are expected to spend big during the singer's European leg of her mega-tour.
George Glover
Travis Kelce auctioned 4 tickets for Taylor Swift's Eras Tour — and made $80,000
Travis Kelce surprised Taylor Swift fans at a charity auction by selling four tickets to the Eras T…
Mikhaila Friel
Taylor Swift's worn hundreds of custom Louboutins on the Eras Tour — luxury cobblers say she's got Gen Z hooked on red bottoms
Christian Louboutin provided Taylor Swift's Eras tour with hundreds of shoes. Luxury cobblers share…
Hannah Getahun
Taylor Swift fans say you can't put a price on the memories as The Eras Tour hits the UK, injecting a potential $1.2 billion into the economy
With The Eras Tour set to light up Liverpool, Cardiff, and London, Taylor Swift's presence is expec…
Eve Crosbie
Taylor Swift sports 'New Heights' hat at Coachella in support of boyfriend Travis Kelce's podcast
Taylor Swift and Travis Kelce are good business for each other. At Coachella, Swift wore a "New Hei…
Katie Balevic,Lauren Edmonds
I flew from LA to Paris to see Taylor Swift. I was only in the city for 48 hours but it was worth it and easier than I expected.
I flew 11 hours each way from LA to Paris to see Taylor Swift on the Eras Tour. It was worth it and…
Kelsey Vlamis
Taylor Swift seems to reference Matty Healy throughout her new album. Here's a complete timeline of their relationship.
Taylor Swift and Matty Healy sparked dating rumors in 2014 and reconnected nearly a decade later. T…
Callie Ahlgrim
Taylor Swift mentions singer Charlie Puth on 'The Tortured Poets Department,' and it's one of the album's biggest mysteries
Taylor Swift mentions Charlie Puth on "The Tortured Poets Department," prompting a welter of specul…
Eammon Jacobs
Taylor Swift's gameday outfits are a touchdown for fashion brands
Taylor Swift was a staple at NFL games this season, and her gameday outfits have inspired thousands…
Amanda Krause
I went to the London pub Taylor Swift name-dropped on her new album. Swifties are turning it into a fan club and the owners are thrilled.
Taylor Swift's new album features a song called "The Black Dog." Fans believe it's about a pub in L…
Ayomikun Adekaiyero
Uber's CEO confirms 'the Taylor Swift effect' is very real
"Uber definitely ups its game for Taylor when she comes to town," CEO Dara Khosrowshahi said in a r…
Ana Altchek
Taylor Swift is making Singapore a mountain of money, and some of the country's neighbors are salty about it
Swift is scheduled to perform six shows in Singapore from March 2 to March 9. More than 300,000 tic…
Huileng Tan
Impact of 'funflation' to continue beyond Taylor Swift and Beyoncé, says Bank of America
Bank of America said people will continue to spend big on live entertainment due to 'funflation,' c…