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4 mins read

Trump's election victory put TikTok's astrology community into a meltdown

Astrologers on TikTok, who foresaw a Harris victory, face backlash and trust issues after Trump's r…

Lindsay Dodgson   


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5 mins read

Twitter and TikTok users' election projections are completely warped. Here's why.

Social media users are deploying a classic defense mechanism for their election anxiety.

Amanda Hoover   


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2 mins read

TikTok star Claudia Conway talks navigating political disagreements with mom Kellyanne Conway

Claudia Conway, who posted a TikTok showing her voting with her mom, told BI it's "important to sit…

Talia Lakritz   


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2 mins read

Will the US follow India's suit? US Senate passes bill that could ban TikTok

Once President Joe Biden signs it into law, as he's said he will, ByteDance will have 270 days to s…

Madison Hall,Hannah Getahun   


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6 mins read

Gen Z turns to TikTok to find the perfect school. Some college students are cashing in.

TikTok has emerged as a way for Gen Zs to scrutinize prospective colleges from the eyes of other st…

Erin Liam   


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3 mins read

TikTok and its owner ramped up their hiring of Chinese employees, even as Congress raised national security concerns

TikTok and its owner ByteDance sought to hire 669 Chinese employees in the US through the H-1B prog…

Dan Whateley   


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8 mins read

Beauty YouTube creators turned TikTok into QVC

Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they s…

Amanda Krause   


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5 mins read

The hottest TikTok makeup trend right now is Moo Deng blush

The baby pygmy hippo, with its glassy skin and pink cheeks, has become a new muse for beauty conten…

Aditi Bharade   


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3 mins read

Watching TikTok videos with my teen keeps us connected. We've had thoughtful conversations thanks to social media.

My son is 15, and we have a really open communication. Part of it is thanks to social media. We sha…

Nina McCollum   


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2 mins read

TikTok's next big move: Helping creators launch product lines by connecting them with suppliers

TikTok has begun connecting manufacturers directly with creators to make custom goods to sell on Sh…

Dan Whateley   


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4 mins read

TikTok was the best place to tune into Hurricane Milton coverage — even if its algorithm focuses on the villains

TikTok's algorithm leads us toward outrage-inducing stories. But its live videos of Hurricane Milto…

Katie Notopoulos   


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7 mins read

You need to follow these therapists on TikTok

Discover the best therapists you should follow on TikTok today. Psychologists use TikTok to increas…

Aimee Pearcy   


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3 mins read

I felt out of my depth with my multi-million-dollar business. Sharing my struggles on TikTok helped save me.

Aimee Smale started her fashion brand, Odd Muse, four years ago, but struggled with how quickly the…

Lindsay Dodgson   


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9 mins read

TikTok is for the olds now

As millennials flood the app, TikTok is about to mature into a YouTube-like juggernaut — if i…

Emilie Friedlander   


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7 mins read

TikTokers are taking 'aesthetic' photos of their TSA trays in the latest travel trend. But not everyone's on board.

"Airport tray aesthetic" is taking off on TikTok. Here's what it is ... and what the TSA thinks abo…

Priyanka Rajput   


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1 min read

The best dance accounts you should follow on TikTok

But dance content is persistently popular on the app. Professional dancers and amateurs alike still…

Charissa Cheong   


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4 mins read

A TikTok creator doubled her income with a 50-part post about her husband. She keeps her day job for stability.

Reesa Tessa's TikTok series "Who TF Did I Marry" was a viral success, making her famous overnight. …

Julia Pugachevsky   


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3 mins read

Trump undoubtedly controls the GOP, but the TikTok vote shows Republicans won't always follow him in lockstep

The former president's administration started the efforts to ban the popular social media app. But …

Brent D. Griffiths   


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4 mins read

7 of of the most popular TikTok gaming creators to watch and follow

TikTok is emerging as a leading video game platform, with everything from virtual reality gamers to…

Kieran Press-Reynolds   


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1 min read

TikTok's owner is raking in cash

TikTok owner ByteDance, a Chinese company, grew its revenue by 60% in 2023, despite the threat of a…

Kenneth Niemeyer