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Business Insider Latest Story Image
7 mins read

When it comes to shopping, the ultimate status symbol is IRL

E-commerce has gobbled up everything in retail, but in the luxury space, consumers still prefer sho…

Emily Stewart   


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1 min read

Seeking nominations for the most influential TikTok talent managers and agents in 2024

Business Insider is compiling its fifth annual list of the most influential talent managers and age…

Shriya Bhattacharya   


Business Insider Latest Story Image
9 mins read

TikTok is for the olds now

As millennials flood the app, TikTok is about to mature into a YouTube-like juggernaut — if i…

Emilie Friedlander   


Business Insider Latest Story Image
5 mins read

TikTok has become a pseudo-shopping channel, and Gen Z has had enough

Some content creators are facing backlash for selling too many products they don't even like. Meanw…

Lindsay Dodgson   


Business Insider Latest Story Image
2 mins read

Maybe you hate TikTok shopping posts. Most people don't care.

TikTok is jamming your feed with shopping posts. Which is maybe just fine for most TikTok users?

Peter Kafka   


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3 mins read

TikTok is kind of bad now, right? The emphasis on shopping really bums me out.

Maybe it's too many shopping ads. Maybe it's something else. But TikTok just isn't as fun anymore.

Katie Notopoulos   


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1 min read

TikTok's owner is raking in cash

TikTok owner ByteDance, a Chinese company, grew its revenue by 60% in 2023, despite the threat of a…

Kenneth Niemeyer   


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2 mins read

It's not just you — the TikTok Shop will show you literally anything

TikTok Shop posts and livestreams are so heavily weighted in your feed that even literal garbage, l…

Katie Notopoulos   


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3 mins read

Chinese companies are setting up shop anywhere but China — and the US

Chinese companies now favor greenfield deals over mergers and acquisitions amid geopolitical tensio…

Huileng Tan   


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2 mins read

Chinese retail giants tried to juice spending with iPhone and Lululemon discounts in an annual shopping bonanza

618 is seen as a key indicator of China's general retail temperature — and early results were…

Shubhangi Goel   


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1 min read

I tried the viral 6-to-1 grocery shopping method from TikTok. It's tricky for a family of 4 but has strong benefits.

The "6-to-1" shopping trick was created by chef and media personality Will Coleman with a fairly st…

Cork Gaines   


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4 mins read

How to sell on TikTok Shop

Learn how to sell on TikTok Shop. The app is investing in e-commerce with its new feature. Here's h…

Marta Biino   


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2 mins read

TikTokers are trawling through stores like T.J. Maxx and charging viewers 'personal shopping' fees

TikTok creators are livestreaming from stores like T.J. Maxx and Ross and reselling items online.

Sawdah Bhaimiya   


Business Insider Latest Story Image
2 mins read

Creators are complaining that the TikTok Shop is turning the app into an ad-filled wasteland

TikTok creators say the app's promotion of TikTok Shop is causing too many videos related to sponso…

Kenneth Niemeyer   


Business Insider Latest Story Image
3 mins read

Bethenny Frankel wasn't allowed to enter a Chanel store. Now, she's using the incident to boost her TikTok brand.

Bethenny Frankel was denied entry to a Chanel boutique in May. She's now using the shopping inciden…

Amanda Krause   


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5 mins read

TikTok's time in the US could soon be on the clock, and that's not the app's only problem

ByteDance will undoubtedly put up a legal fight over the law, and will also have a year to find a s…

Dan DeFrancesco   


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3 mins read

How a TikTok Shop seller became a pickle influencer

TikTok Shop seller Jessica Slone has sold over 43,000 sweatshirts after her pickle-jar clothing wen…

Dan Whateley   


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1 min read

A TikTok discount shopping pro shows how to spend $10 on a Thanksgiving meal for two

TikToker Rebecca Chobat went viral by showing shoppers how to shop for groceries at dollar stores.

Mary Hanbury   


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3 mins read

My online business selling wellness products made $3.8 million last year. Here's how I did it using TikTok and how I'm prepping for a ban.

Mason Kuhr's online business brought in $3.8 million in the last 12 months selling wellness product…

Krista Krumina   


Business Insider Latest Story Image
6 mins read

Black creators were instrumental in building TikTok. Now they fear they'll be hit the hardest by a ban.

Black creators spoke with Business Insider about why they fear a potential TikTok ban.

Lindsay Dodgson