Re/code's Kara Swisher reports that insiders there want to "$4." (Last week, for instance, we saw founder $4.)
$4 and there are ongoing concerns about Twitter's ability to grow its users (or even $4). It's not that people think Costolo is incompetent or has the wrong strategy. Rather, it's that the needed changes at Twitter don't seem to be coming fast enough. A year ago, Costolo told analysts he was ordering changes that would make Twitter easier to use and easier for new members to get aboard. The changes since then have been minor, however. Twitter is still complicated. Meanwhile, there has been a huge churn in the management ranks under Costolo. In the last year he has lost or replaced five execs who report directly to him, including the CFO and the product chief.
Here's the key quote from an insider, $4:
"Once this starts taking place in a public way, it can become a self-fulfilling thing and, at the very least, it undermines the effectiveness of the organization, is undermining to his authority and is completely distracting," said a source. "So, you have to shore up and shut it down before it gets any legs."
Here's the TWTR chart of doom:
Disclosure: The author owns TWTR stock.