Uber and Ola have a new challenger in India – and it’s a large car maker

• Mahindra and Mahindra has launched a premium shared mobility service called Glyd.
  
• The service – Glyd – will have only Mahindra’s Electric Vehicles in its fleet.
  
• While it has been launched in Mumbai, it will soon move to other cities.

Mahindra and Mahindra has launched a cab-hailing service called $4for the office-going crowd. The service is powered by electric vehicles and will come as a new rival for companies like Uber and Ola in India.

While the ownership is Mahindra’s, the fleet of 10 e-Veritos for now and drivers will be managed by a third party. The service has been launched in Mumbai and will expand to other Indian cities soon.

The tech-based e-mobility service is designed for the office going crowd with features like web-conferencing along with curated entertainment and music content provided from partners. It also boasts of additional features like privacy screen, air purifier, wrap-around headrest among others.

The services will be marketed as a “premium” service.

"The company has from time to time provided innovative and first of its kind e-mobility solutions. Glyd is one such flagship premium e-mobility solution to redefine the in-commute experience of daily commuters," M&M Managing Director Pawan Goenka said in a$4

India has seen a boom of mobility startups and services, led by the successful example of Ola. Earlier Ola had also experimented with electric vehicles in Nagpur in partnership with $4 to build an electric mobility system, but the idea didn’t make an impact with drivers even $4 vehicles.. Ola now has a new target of having one million EVs in its fleet by $4

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