Under Armour is taking over one of New York's most iconic places to build the 'single greatest retail store in the world'

Under Armour is opening a new store in Manhattan, in the building $4 used to call home, the company announced on Tuesday morning.

According to $4, the company will take hold of the 53,000 square-foot space in 2018.  

While the opening of one store doesn't always make headlines, CNBC notes that this new store will fuse experiences, such as work-out classes, with traditional shopping.

CEO Kevin Plank said on a recent earnings call that the new space will be "the single greatest retail store in the world."

Under Armour already has a boost in that it sells activewear, one of the $4.

Under Armour posted another quarter of sales growth, making it the 25th consecutive quarter with over 20% revenue growth, the company noted.