Underneath this hilarious Instagram account is a painstaking process that launched a business


Day with Leo Instagram

Joel Strong

Joel Strong runs one of the most popular celebrity Instagram accounts - but he never actually shoots any of his famous subjects.


Instead, Strong creates bizarre scenes with well-known faces all over New York City by holding photo cutouts of celebrities' heads in front of other people's bodies.

And with photos of Twiggy grocery shopping and Beyoncé riding a motorized wheelchair, nearly every post on his Instagram account is sure to make you look twice.

Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

The New York-based visual artist uses strangers, friends, and even people he meets on Tinder for the photos.

The account, called mydaywithleo, is a huge hit on Instagram, where Strong's attracted 156,000 followers. He also earned a place on the Rolling Stone's list of the 100 best Instagram accounts.


The project began as just an inside joke with his girlfriend and a cut-out of Leonardo DiCaprio. Now, he's featured celebrity faces from Kylie Jenner to Kim Jung-un, and some celebrities are starting to take notice.

Here are a few of his best shots.