Indians don’t care about celebrating Valentine’s Day — but businesses in India do

• Indians are not much into valentines day, says survey.
  
• Indian rose growers are going to export roses worth C270 million around the world, up from ₹50 million last year.
  
• Oyo sees 112% jump in Valentine’s Day bookings.
  

Despite the hype of February 14 and the images of family, friends, and partners dining at fancy restaurants for dinner and giving expensive gifts, a recent survey has revealed that most Indians don’t care much about Valentine’s day.

According to a survey by dating app OKCupid, most Indians are not excited about Valentine’s Day.

However, a large number of both men and women expect their partners to woo them on the special occasion, said OkCupid, which surveyed 200,000 people across India. For dating apps, the day brings in good numbers — Tinder pronounced Valentine’s Day as the second most popular day.

Big business

Valentine’s Day is increasingly becoming a huge draw for businesses in India. This year, Indian rose growers are going to export roses worth ₹270 million around the world, reported Financial express citing Indian Society of Floriculture Professionals (ISFP). This is up ₹50 million from last year as India has seen an extended winter.

A recent survey by a hotel chain Oyo showed that bookings for Valentine’s Day this year saw at least a 112% increase compared to the same period last year with the majority of bookings made by couples. According to the hotel chain, the most preferred destination for couples was Goa followed by Delhi and Bangalore. Delhi saw the maximum single bookings.

But according to data shared by Bookings.com, top destinations preferred by people during Valentine’s week include Udaipur, Paris, Ooty Munnar, Kodaikanal, Venice, Prague and Dubai.

See also:
More Indians are travelling solo than ever before