4K TV Shipments Are Taking Off




4K Ultra HD, or 4K for simplicity's sake, is the new TV standard, supplanting HDTV. 4K has four times the pixel density of standard HD, even if in practice, only the largest screens will deliver audiences a noticeable improvement in picture quality.


Nonetheless, consumer uptake is accelerating, because average selling prices of existing 4K sets have dropped a great deal and will drop much further. Already, data from IDC finds that 4K TV shipments reached over one million per month in March and should top 15.2 million for the full year. The average selling price for 4K-capable televisions has dropped 86% worldwide in just two years, falling from $7,851 in 2012 to $1,120 in 2014.

A recent report from BI Intelligence looks at the rise of 4K TV and how adoption will trend over the next few years. We assess the trajectory of average selling price, look at the markets that will drive adoption, and analyze how market share breaks down by manufacturer.

We expect that 4K Ultra HD-capable TVs will be in more than half of North American households in the next 10 years. That's a faster adoption curve than what we saw with HDTV.

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Here are some of the key trends we explore in the report:

In full, the report:

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BI Intelligence
The Rise of 4K TV

4K TVs will be in half of North American households in ten years. Find out which key factors are enabling this astonishingly fast roll out.

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