›AI will drive personalization, not creativity, says Roku's VP of growth marketing, Sweta Patel
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advertising01:02AI will drive personalization, not creativity, says Roku's VP of growth marketing, Sweta PatelSweta Patel, Roku's VP of growth marketing and merchandising, spoke to Insider at the Cannes Lions Inter...national Festival of Creativity, about how AI will drive personalization, scale and impact