01:44Conversational style and first-person narratives help brands connect with consumers, says Acxiom CMO03:27Jill Kramer, CMO of Accenture, says disability inclusion should be baked into creative briefs02:02Accenture CMO Jill Kramer talks about how generative AI will enhance, not diminish, the power of marketing: video02:48ServiceNow CMO Michael Park says marketing is "by far the most complex" function he has ever run: video02:50ServiceNow CMO Michael Park on fusing B2B marketing with purpose: Video02:17Generative AI may "democratize" creativity, says EY's head of brand02:08Lego CMO Julia Goldin shares the secret to successful partnerships with brands like Star Wars and Formula One
