We compared the new millennial pink KitKat to 8 crazy flavours from Japan - and the winner was clear
Thomas Murray / Business Insider
- Nestlé recently released a new flavour of KitKat in the UK.
- KitKat Ruby is made from ruby cacao beans - the first new type of chocolate to be developed since white chocolate 80 years ago.
- We compared the new bar to a selection of bizarre flavours from Japan, from soy sauce to sweet potato.
- The winner was clear.
You may have heard there's a new kid on the confectionary block - Nestlé recently launched KitKat Ruby in the UK, the latest take on KitKat's classic, four-finger bar with a natural pink hue from ruby cacao beans.
It's the first new type of chocolate to be developed since white chocolate 80 years ago.
"Ruby chocolate is a big innovation in confectionery and we are very proud that KitKat is the first major brand in the UK to feature this exciting new chocolate," said Alex Gonnella, marketing director for Nestlé's UK confectionery business.
The millennial pink chocolate bar is not unique to the UK, though. Before landing on British shores, KitKat Ruby had overwhelming success in Japan and Korea, where the number of flavours far surpasses our measly selection.
Since 2000, KitKat has launched over 300 different flavours in Japan - including bizarre options like soy sauce and sweet potato.
We compared the UK's new Ruby KitKat with a selection of 8 weird flavours from Japan - and there was a clear winner.
Scroll down to see which flavours you'd really like to take a break with.
Behold the Japanese KitKats in all their glory.
The first flavour I tried was Shizuoka Wasabi.
Next up was Strawberry.
Then came the special edition Amaou Strawberry.
Purple Sweet Potato came after.
Next I tried the trendy Matcha Green Tea...
...Followed by the special edition Kyoto Matcha.
Shinshu Apple was the next contender.
Next Up? The Azuki Sandwich.
Last but not least was the Ruby — and the winner was clear.
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