We shopped at Forever 21 and H&M and saw firsthand why one store is clearly outperforming the other
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Bethany Biron/Business Insider
As Forever 21 considers a major restructuring plan, H&M's performance is strong.
As Forever 21 reportedly considers a large-scale restructuring plan following the closures of a series of international store locations, H&M continues to grow.
H&M Group - the parent company of H&M which includes brands Cos, & Other Stories, and Arket, among others - reported a 10% increase in net sales for the first quarter of 2019. The H&M brand also showed continued growth in online sales, thanks in part to an expanded loyalty program that now includes 35 million members, as well as a forthcoming launch on popular Indian e-commerce sites Myntra and Jabong.We shopped at a Forever 21 and H&M store, and saw that Forever 21's in-store experience paled in comparison to H&M. Both stores are located at the Westfield World Trade Center mall, and though H&M has an obvious advantage in attracting foot traffic due to its street-level positioning (Forever 21 has a subterranean space), Forever 21 left much to be desired.
There were quite a few shoppers browsing the store around noon on a Thursday.
H&M was one of the participating brands that recently pledged to phase out cashmere by 2020, along with Gucci, Stella McCartney, and Patagonia. Reports have found that mass production of low-priced cashmere is particularly bad for the environment.
Source: The Wall Street Journal
H&M has a history of pulling its plus-size lines and notoriously nonsensical sizing.
Those are some sad looking neck pillows.
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