Business Insider/Mary Hanbury A Victoria's Secret store display in New York.
- $4 announced that it is closing 53 stores in North America this year.
- Its parent company, L Brands, reported fourth-quarter earnings on Wednesday, and same-store sales at Victoria's Secret were down 3%.
- The brand has struggled in recent years - sales have slipped, and its provocative ads are being criticized by some as being $4.
- We visited one of its stores to trial the shopping experience first hand.
Victoria's Secret announced Wednesday that it will be closing as many as 53 stores in North America this year. This follows 30 closings in 2018
The news came after the lingerie giant's parent company L Brands, released its fourth-quarter earnings results. Same-store sales for Victoria's Secret were down 3% for the quarter and overall for 2018.
Read more: Victoria's Secret is closing dozens of stores>$4
A spokesperson for L Brands told Business Insider that the company has not yet released a list of store closings.
We visited one of its stores on Thursday morning to find out what it is like to shop there: