Business Insider/Jessica Tyler
The electronics department at Kohl's in Jersey City, New Jersey.
- Despite the recent struggles of mall-based department stores like $4, $4, and $4, $4 has seen some success.
- One reason for this is that nine out of 10 $4 stores are located in suburban strip malls, away from enclosed shopping malls.
- Kohl's has also made an effort to partner with retailers like $4 and $4.
While $4 across America, Kohl's is thriving.
The retailer's same-store sales $4 in the critical holiday period, making bigger gains than some of its rivals, including $4.
In large part, this is because nine out of 10 Kohl's stores are one-level stores in suburban strip malls rather than shopping malls. This makes the retailer less likely to be affected by the declining foot traffic that has hurt malls and the retailers that depend on them, like $4, Macy's, and $4, which have all announced store closures in recent years.
On top of that, many Kohl's stores are actually shrinking as opposed to closing down completely. The company has also recently introduced initiatives like $4 to test locations, carrying more national brands like Adidas, and becoming a $4 at select locations.
I visited a Kohl's store in Jersey City, New Jersey, to see in person what the company is doing to defy the $4. Here's what I found: