We went to Whole Foods' answer to Trader Joe's to see who does it better - here's the verdict

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We went to Whole Foods' answer to Trader Joe's to see who does it better - here's the verdict

Whole Foods 365

Business Insider/Dennis Green

The entrance to the market in the new 365 store.

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  • Whole Foods 365 just opened its seventh store, its first on the East Coast.
  • 365 is Whole Foods' new chain of budget grocery stores, with a special focus on private labels and lower prices.
  • The new store is in a busy part of Brooklyn and competes with nearby Trader Joe's outposts.
  • I visited the store on opening day and came away impressed.


True to its name, Whole Foods 365 is a store meant for every day of the year.

Whole Foods just opened its seventh 365-branded store in Fort Greene, Brooklyn. I toured the 30,000-square-foot store the day it opened to take in the sights and sounds and get a feel of what is sure to be a major part of Whole Foods going forward.

Read on to see how Whole Foods 365 differs from both regular Whole Foods stores and its competitors:

We went to Whole Foods' answer to Trader Joe's to see who does it better - here's the verdictEXCLUSIVE FREE SLIDE DECK:
The Future of Retail 2018 by the BI Intelligence Research Team.
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