What Amazon.in And Snapdeal.com Should Learn From The FlipKart Blunder
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But was yesterday’s sale really a milestone that Flipkart should be proud of? Yes, the eCommerce giant received a lot of hits and great orders, but at the same time was bashed heavily on social networking websites for not-so-great reasons.
What does this all tell us about the eCommerce world, and especially online consumers? It simply tells that the online consumers are way smarter than eCommerce stalwarts can think of. Yes, Flipkart did manage to garner a sales target of over $100 million (GMV) in just 10 hours of sale, but one can’t ignore the reputation damage that the sale had done to the eCommerce giant. Flipkart could have easily avoided it by planning the big day better. Here are 4 lessons that other eCommerce websites such as
Online consumer is smart
The online customer is incredibly smart. The young generation is intelligent enough to compare things online before buying. They would go to other eCommerce sites to check the prices of the goods. If you’re telling them to come to your website, make sure you have something to offer that others don’t have. For instance you can sell products at much lower prices as possible.
Don’t increase and then decrease
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Make sure you deliver
If you had made a promise of giving discounts for full 24 hours, keep it. It really doesn’t go down well with the consumers when they see messages such as ‘out of stock’ and ‘no availability’ within minutes of sale. And that is what exactly happened at FlipKart. If you are planning such a big sale, then you better be stocked up with all the goods and make sure you deliver.
Keep your servers up & running
The worse thing that can happen on your big day is that servers stop responding or are not ready for such heavy loads. The same happened with Flipkart sigh! Get couple of additional servers,
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