What you need to know in advertising today

Thomson Reuters

The General Mills logo is seen on a box of cereal in Evanston

GDPR is coming, and many big brands are treating it the same way college kids treat finals: I'll cram the night before.

Some are even acting as if the looming European consumer privacy law called General Data Protection Regulation (GDPR) doesn't even really apply to them. Regardless, GDPR goes into effect on May 25. And digital ad experts say that among marketers, the level of preparedness is all over the map.

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To read more ab0ut how brands are bracing for GDPR, click here.

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