What you need to know in advertising today

What you need to know in advertising today

david portnoy barstool sports


Barstool Sports founder Dave Portnoy

Barstool Sports is joining the stampede of publishers trying to drum up more revenue from readers.


The 15-year-old company known for its bawdy take on sports and culture is launching a new service in January called Barstool Gold. The existing content will stay free, but for $50, people will get exclusive material like new podcasts and documentaries.

The service will kick off with a documentary about Barstool founder Dave Portnoy himself and how he started the company as a print newspaper in Boston, supported by gambling ads, before expanding to the web.

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Click here to read more about Barstool Sports' new membership program.

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