scorecardWhy Huawei smartphones are so popular all over the world - except the US, where stores don't sell them
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Why Huawei smartphones are so popular all over the world - except the US, where stores don't sell them

Why Huawei smartphones are so popular all over the world - except the US, where stores don't sell them
Tech4 min read
Huawei smartphones are popular everywhere else in the world except the US.    MARK RALSTON/AFP/Getty Images

  • Huawei is the second largest smartphone maker in the world, selling more smartphones than Apple and only beaten by Samsung.
  • Despite such a massive global presence and success, Huawei devices aren't often sold in the US.
  • More importantly, they're not sold in carrier stores, where the majority of Americans buy their smartphones.
  • Without a carrier partnership, smartphone makers find it nearly impossible to crack into the US smartphone market.

Despite an extremely limited presence in the US, Chinese telecoms company Huawei is the second biggest smartphone maker in the world after Samsung as of August 2018.

For anyone who thinks that Apple's smartphones are the most popular devices, you'll be surprised to know there are more Huawei smartphones in people's hands than iPhones.

Indeed, that stat comes with merit. Huawei smartphones are excellent devices.

Huawei smartphones are just as good as anything you'd find in the US


The Huawei Mate 20 Pro.

In most respects, Huawei devices aren't dissimilar from smartphones you can find in the US, at least when it comes to the Android ecosystem.

On the high-end, Huawei smartphones come with beautiful designs and high-end specs and features that easily rival the top smartphones in the US, like Samsung's Galaxy S9 and LG's G7 and V40 smartphones.

One recent Huawei model, the P20 Pro, was touted as having one of the best cameras on any smartphone, with some even saying it bested the iPhone X and Google's Pixel smartphones. Google's Pixel devices are known to have the best smartphone cameras, so it's a feat for Huawei to rival Google with smartphone cameras.

Like Samsung, the top smartphone maker in the world, Huawei also offers several mid-range and budget devices that are more accessible to a wider range of people around the world. And those are excellent devices, as well.

huawei mate 20 pro


The Huawei Mate 20 Pro.

Why you're unlikely to see a Huawei smartphone in the US

I've been told by several smartphone makers that the US smartphone market is one of the toughest to crack. It largely has to do with the fact that the vast majority of Americans still buy their smartphones from their network carriers, like Verizon, AT&T, T-Mobile, and Sprint, among several other carriers in the US.

If a smartphone maker strikes a deal with a US carrier to feature their smartphones at carrier stores, the chance of success is significantly greater.

tmobile oneplus 6t launch

Antonio Villas-Boas/Business Insider

Smartphone maker was one of the few companies that cracked the US market without a US carrier partnership until it signed a deal with T-Mobile in 2018.

That consumer behavior is different in most other countries around the world, where smartphone users don't always buy their smartphones from their carriers. Rather, they're often bought directly from a company, tech stores, and even dedicated smartphone stores, like The Carphone Warehouse in the UK. As a result, global smartphone users are exposed to a wider variety of brands, including Huawei and Xiaomi, for example.

For Huawei, the all-important carrier partnership never came. The company was on the brink of announcing a partnership with AT&T in January 2018, but the deal fell through amid US government pressure for AT&T to drop the partnership. Supposedly, US politicians saw Huawei devices as a threat to US national security due to Huawei's telecoms business ties to the Chinese government.

When you visit Huawei USA's website today, you won't find the latest devices the company has to offer, like the Mate 20 Pro. Huawei devices can still operate on US carrier networks, but the majority of Americans won't see a Huawei device on carrier store shelves. As a result, most Americans may not even know about Huawei, the second biggest smartphone maker in the world.

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