Why you would want to take a longer route on your next Ola Prime ride
Read full story
Ola’s own connected car platform
Ola Play, launched in November 2016, had been exclusively available for Ola Select customers until now and the company says that it has highly contributed Ola’s premium subscription category.
ALSO READ: China is still far ahead of India when it comes to Startups
Ola has introduced unique innovations like OlaPlay to attract and keep users due to factors like pricing, payments, and value added services and give added competition to the global giant Uber.
‘’Opening up ‘Prime Play’ category for its Select users saw hundreds of thousands of new users opt for the Select subscription, resulting in 3x growth. Beyond offering a highly personal experience for users during their rides,’’ says Ankit
Ola Play also allows various partners like
Jain also shared instances where Ola users took a longer route during their ride,’’Some riders take longer routes to make sure they finish a comedy show episode during their commute.’’
ALSO READ: What India can take away from UK’s startup-friendly policies
Jain believes that for the Indian commuter Comedy and
To engage and entertain the rider, seems to be Ola’s motto for this year with Ola Play being available to Ola Select customers alongside exclusively bundled benefits like Free Wifi, no peak pricing and getting priority rides.
ALSO READ: First anniversary of PM Modi’s ‘Startup India’: Hits & Misses
Ola Play is currently available in Bangalore, Mumbai, and Delhi and is expected to be extended to 50,000+ Ola Prime vehicles by March 2017.