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People don't want a smart system that's too difficult to operate.
- Luxury developers are trying to attract buyers with outrageous amenities.
- But according to California-based $4, who has sold over $5 billion worth of real estate in her career, overly sophisticated smart-home systems can have the opposite effect.
- $4
The ongoing $4 wars across America's hottest $4 markets have resulted in the creation of outrageous amenities, like $4 and even $4.
But of all the new and innovative features aimed to make homes more sellable, some are having the opposite effect.
Luxury real-estate agent $4 - who has $4 in her career, was ranked No. 6 on $4, and is Beverly Hills' $4 in sales- recently told Business Insider that one amenity, in particular, is likely to push her buyers away: overly sophisticated $4.
Read more: $4
"People want a smart system, but most people don't want something that's very difficult to operate," Mills told Business Insider.
Smart systems are generally appealing: The idea of being able to hit a button to control things like lights and temperature is attractive to buyers, Mills told Business Insider. However, according to the real estate agent, buyers don't want a system they have to spend a lot of time learning how to use.
"Even younger [buyers] have said 'I don't want to have to learn the smart system,'" Mills told Business Insider. "If you're going to install some kind of a smart system, make sure it's not too complicated for the buyer to use."
Along with the preference of Mills' buyers, smart technology (even beyond the $4) is often best accepted by consumers when it is easiest to operate.
Just consider the unprecedented success of $4 products. Business Insider's Steven John recently reported $4 after years of using a PC because "understanding how the system works is intuitive."