Dish TV's new video platform Watcho is taking on YouTube

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Dish TV's new video platform Watcho is taking on YouTube
Dish TV, a subsidiary of Zee Entertainment Enterprises, is launching its own version a YouTube-like platform in IndiaBCCL
Dish TV, one of the largest DTH services in the world, has entered in digital video content segment with the launch of a new OTT app ‘Watcho’. The service aims to offer new-age content- from original series, short films, on-the-go snackable video content and celebrity collaborations to infotainment videos.

“This is our unique digital content platform and an important step towards Dish TV India becoming a unique destination for entertainment in the country. With this, both our brands, DishTV and D2H have the advantage of being able to offer content through both traditional and streaming medium. We aim to reach over 10 million users in the first year itself,” Anil Dua, ED and Group CEO, Dish TV India said.

Watcho will offer many original short-form shows across genres and languages. At present it has around 20 shows in Hindi, Telugu and Kannada.

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Some of the shows include ‘Vote The Hell’, ‘Mission Breaking News’, ‘Chhoriyan’, ‘Rakhta Chandana’, ‘Look I can Cook’, ‘Bikhare Hain Alfaaz’ and many more.

Akash Tyagi, Head OTT, Dish TV India, added, “Our big differentiator for Watcho is its user generated content capability which allows users to showcase the content and become an online celebrity. We will also promote these talented individuals through DishTV and D2H platforms in the coming months. We aim to make Watcho the largest independent storytelling platform which offers digital auditions, fan engagement and many more features in the roadmap.”

Watcho also offers 1000+ hours of library content including movies and short films. Subscribers can also enjoy their favourite TV shows and popular drama series through live or catch-up TV.

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The service, however, will be focused on short format storytelling, which the company believes is apt for digital consumption. It will have drama, comedy, thriller, romance, food, fashion and poetry.

The service is available free of cost as an introductory offer for the existing and new users.

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