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10 Things In Advertising You Need To Know Today

10 Things In Advertising You Need To Know Today

Maurice Levy Publicis

$4

Maurice Levy, Publicis Groupe CEO and chairman

Big news in the world of advertising this morning, make sure you're up to date.

1. $4 The move to bolster its digital and technology operations comes five months after Publicis' proposed $35 billion merger with Omnicom Group collapsed.

2. $4 He thinks Publicis is on the rebound after the failed Omnicom deal.

3. Brand examples include Coca-Cola, Palmolive and Skittles.

4.$4 HP has outlined its plans to lead the blended reality trend with its Sprout PC, which lets consumers take actual objects and "put" them into their computers.

5. $4 AOL has partnered with Australian media advertising company MCN to give advertisers the opportunity to buy targeted audiences across 70 subscription channels, according to a press release announcing the partnership.

6. $4 The technique is used to trick advertisers into buying ads on sites which have illicit or stolen content, which generate lots of traffic, but very little revenue.

7. $4 The new entity will aim to combat ad fraud, online piracy and the spread of malware.

8. $4 Entrants include Pubmatic president Kirk McDonald, VivaKi Data CEO Stephan Beringer and Oracle Data Cloud general manager Omar Tawakol.

9. $4 The executive team, headed by corporate vice president of advertising and online Frank Holland, remains in place.

10. $4 Recent research from Deloitte shows new app downloads are waning, so response web design is a must.

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