Rocket Fuel Part of Rocket Fuel's launch marketing campaign for its new Traffic Scanner ad fraud detection tool.
2. $4 Rocket Fuel was reported to be the victim of chronic ad fraud last year (allegations it denies), but now the company has built a free tool called Traffic Scanner for the entire industry to use which it hopes will help educate people about the issue.
3. $4 Since January, ads for the company's Aerie line have featured models without airbrushing - sales of the line were up 9% last quarter.
4. $4A crisis management expert has told us Branson handled the initial response to the crash well but that Virgin also needs to be more upfront about what is known and what isn't and keep communicating.
5. $4 Comment hosting device Disqus, which works with sites like Rolling Stone and The Atlantic, is rolling out
6. $4 In a letter from Microsoft Advertising sent to agency CEOs, seen by Business Insider, says recent changes have been made so the division is "best able to align to the needs of our customer, our company and the industry."
7. $4 Its CMO suggests the retailer's loyalty program is to blame, but it may just be that CVS is enjoying all the free advertising it is getting on social media from customers posting pictures of their about the incredibly long receipts.
8. $4 Marketing experts say the move could be "brilliant"...or turn dark.
9. $4 Australian animal charity, the Invasive Species Council, says the tech firm should be given the "dunce's hat" and should be forced to make an apology as the import and keeping of green iguanas is illegal in the country.
10. $4 Emirates said in a statement "This decision was made following an evaluation of FIFA's contract proposal which did not meet Emirates' expectations."