A whopping 2.5 million Indians dined out in February as discounts poured in – Here’s what most of them ate
- Over the month-long
Great Indian Restaurant Festival, participating restaurants raked in a total of ₹350 crores.
- With 80% of diners between the age group of 18-34, discounts reigned supreme during the month.
- Discounts are also the reasons why foodtech aggregators like Zomato and Swiggy have managed to retain consumers.
During the festival, 2.5 millions Indians headed to restaurants and used the discount coupons and offers handed out as a part of the event. Using the discounts, people from Delhi saved ₹50 crore, according to an official statement from the festival organisers, with 80% of diners from across the country falling into the age bracket of 18-34.
But they weren’t the only winners. The restaurants that were a part of the festival managed to garner a total of ₹350 crores.
For the junk-food loving Indian nation, here’s what topped the charts during the month-long event. People from Delhi gorged on pizza, while Bengalureans made use of happy hour deals. Meanwhile, the hot favourite for Mumbai and Kolkata was noodles.
It’s discounts that sells in India - and some restaurants allege Indians have become ‘discount addicts.’
In fact, the discount culture has taken over the country so much so that Indian foodtech aggregators can’t do without them, even if it burns their pockets. According to a Bloomberg report, Indian startups Zomato, Swiggy and Foodpanda didn’t mind investing half a billion dollars just for discounts.
In India, restaurants have a love-hate relationship with online food delivery platforms
Swiggy and Zomato are being targeted for ‘misusing dominant position’ in a petition filed with India’s competition watchdog