Advertising

26 Eye-Tracking Heatmaps Reveal Where People Really Look

They say the eyes tell all. Now thanks to eye-tracking technology we can tell they're saying. Tracking eye movements can give us fascinating insights into advertising and design and reveal a few things about human tendencies.

We've picked out some of our favorites below:

Everyone focuses on Scarlett Johansson's face in this Dolce & Gabbana ad. Here you can see how the eyes follow a few different animations.

scarlett johansson ad