Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…

Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution

This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…

Viraj Sheth, Co-Founder and CEO, Monk Entertainment on what makes GenZ creators so relatable

Komal Lath, Founder, Tute Consult believes hybridization is expected to be the way of life and work…

Rajan Navani, Vice Chairman & Managing Director, JetSynthesys writes where esports is headed in Ind…

The Creator Economy refers to all the players that operate in and around the value that is created …

Why your ads need to be ‘shoppable’ for greater conversion

Tanvi Bosmia, Associate Account Director - Brand Experience, SoCheers shares some tips

Ashish Sinha, Managing Director, APAC & MEA – Epsilon on Data Privacy and consumer concerns

Capturing, engaging, and delivering a consistent experience across all channels is crucial for most…

If there is one indicator of digital marketing's superiority over traditional marketing, it's where…

How the content consumption patterns are changing in the media landscape

How can advertisers, brands and agencies navigate in a cookie-less world

'The need of the hour is for well-crafted digital and digital-cum-physical games that are built aro…

Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…

The factors that have led to the growth of short-form videos

Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM writes on the potential that AI pres…

Gaana's ad revenue per user (ARPU) has grown 135% in the last six months

Is human interaction more valuable for a consumer than AL and ML interaction, marketing veteran sha…

EdTech has been a game-changer in the academic space

Manish Kalra on the scope of connected devices in the future

Game learning combines theory-heavy subjects with engaging reward-based outcomes

We often circle the pitching process around simply presenting the PPT, but going beyond is where th…

The Co-founder of EdTEch app Great Learning, Arjun Nair, looks back at his journey and shares a few…