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Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…
2022: The year of GenZ creators
Viraj Sheth, Co-Founder and CEO, Monk Entertainment on what makes GenZ creators so relatable
Communication Mantra 2022: Move from volume to value
Komal Lath, Founder, Tute Consult believes hybridization is expected to be the way of life and work…
Why esports is the latest gaming frontier to conquer
Rajan Navani, Vice Chairman & Managing Director, JetSynthesys writes where esports is headed in Ind…
India’s power to establish itself as the hub of the creator economy
The Creator Economy refers to all the players that operate in and around the value that is created …
From scrolling to spending: how ‘shoppable’ ads will reshape India’s influencer marketing
Why your ads need to be ‘shoppable’ for greater conversion
Tackling trolling: How trolling affects brands
Tanvi Bosmia, Associate Account Director - Brand Experience, SoCheers shares some tips
Establishing consumer trust and privacy for a mutually beneficial ecosystem between brands and consumers
Ashish Sinha, Managing Director, APAC & MEA – Epsilon on Data Privacy and consumer concerns
Omni-channel personalization is the future of marketing: The onset of a new era
Capturing, engaging, and delivering a consistent experience across all channels is crucial for most…
How technology has changed the marketing landscape
If there is one indicator of digital marketing's superiority over traditional marketing, it's where…
India's General Entertainment Channel's story moving on from soaps and dramas
How the content consumption patterns are changing in the media landscape
Marketing in a Cookie-less world
How can advertisers, brands and agencies navigate in a cookie-less world
Technology: Helping take culture and heritage to the next generation
'The need of the hour is for well-crafted digital and digital-cum-physical games that are built aro…
Unlocking new marketing opportunities for the post-pandemic future
Marketers today need to focus on a holistic media quality approach, and utilizing insights to optim…
Short-form videos, long reach: The new creator economy playground
The factors that have led to the growth of short-form videos
Triggering marketing impact through Artificial Intelligence
Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM writes on the potential that AI pres…
Inside Gaana’s success story: Sandeep Lodha on the platform’s journey so far and what the future holds
Gaana's ad revenue per user (ARPU) has grown 135% in the last six months
Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!
Is human interaction more valuable for a consumer than AL and ML interaction, marketing veteran sha…
Practically's Marketing Vice President shares important marketing lessons EdTech learnt during the Covid era
EdTech has been a game-changer in the academic space
How connected devices are shaping the future of entertainment
Manish Kalra on the scope of connected devices in the future
BYJU'S Chief Creative Director shares how game learning has the potential to be a powerful vehicle for learning
Game learning combines theory-heavy subjects with engaging reward-based outcomes
4 mantras that will elevate your art of pitching
We often circle the pitching process around simply presenting the PPT, but going beyond is where th…
Great Learning's Co-founder shares top digital marketing tips for small and medium enterprises
The Co-founder of EdTEch app Great Learning, Arjun Nair, looks back at his journey and shares a few…