Latest Stories from Samarpita Banerjee

IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
How Spotify is ensuring brands can make the most of its advertising offerings
How Spotify is ensuring brands can make the most of its advertising offerings
IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad
IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad
Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
Brands that demonstrate they care for consumers, communities and the environment will find favor with today’s and tomorrow’s consumers: Preeti Reddy, Kantar
Brands that demonstrate they care for consumers, communities and the environment will find favor with today’s and tomorrow’s consumers: Preeti Reddy, Kantar
IPL 2020: Vi will go all out during the new season to build awareness about its new brand proposition
IPL 2020: Vi will go all out during the new season to build awareness about its new brand proposition
IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season
IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season
Brick & mortar won’t lose its importance; it’ll need to be ‘reimagined’ to meet a new demands, desires and expectations: Beth Ann Kaminkow, Global CEO, Geometry
Brick & mortar won’t lose its importance; it’ll need to be ‘reimagined’ to meet a new demands, desires and expectations: Beth Ann Kaminkow, Global CEO, Geometry
The story behind Vodafone Idea’s new brand identity Vi and how the team pulled off the entire exercise during the lockdown
The story behind Vodafone Idea’s new brand identity Vi and how the team pulled off the entire exercise during the lockdown
IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association
IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association
Mobile Premier League wants to give a boost to indigenous game developers by showcasing their games to its wide set of audience
Mobile Premier League wants to give a boost to indigenous game developers by showcasing their games to its wide set of audience
Why this is a good time for advertisers to start spending on OOH
Why this is a good time for advertisers to start spending on OOH
How Star Plus leveraged the crazy fandom of the Rashi-Rasoda song, and used it to announce the launch of Season 2 of Saath Nibhaana Saathiya
How Star Plus leveraged the crazy fandom of the Rashi-Rasoda song, and used it to announce the launch of Season 2 of Saath Nibhaana Saathiya
How Godrej and Boyce’s WhatsApp stores are ensuring social distancing doesn’t become a deterrent for sales
How Godrej and Boyce’s WhatsApp stores are ensuring social distancing doesn’t become a deterrent for sales
How Philips is strengthening its consumer engagement to grow in India
How Philips is strengthening its consumer engagement to grow in India
Our latest campaign voiced by Gulzar reminds people of the charming values that the newspaper upholds: Sivakumar Sundaram, BCCL
Our latest campaign voiced by Gulzar reminds people of the charming values that the newspaper upholds: Sivakumar Sundaram, BCCL
Tanishq has brought in around Rs 100 crore sales through video calls in the last 2 months
Tanishq has brought in around Rs 100 crore sales through video calls in the last 2 months
Our survey shows that 59% of home-seekers planning to buy a home within next year are millennials: Raunika Malhotra, Lodha Group
Our survey shows that 59% of home-seekers planning to buy a home within next year are millennials: Raunika Malhotra, Lodha Group
Despite what Sima Taparia from Indian Matchmaking told you, for 83% women finding the right match is about compatibility and not compromise: Survey
Despite what Sima Taparia from Indian Matchmaking told you, for 83% women finding the right match is about compatibility and not compromise: Survey
We’re witnessing an overwhelming response for our premium offerings from smaller markets: Saahil Kumar, Sennheiser India
We’re witnessing an overwhelming response for our premium offerings from smaller markets: Saahil Kumar, Sennheiser India