Latest Stories from Samarpita Banerjee
There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India
How TikTok’s ban in India might impact influencers and brands
As folks go about reviving life and business, we will scrub our spaces and protect them: Mayur Hola, OYO Hotels & Homes
How Shopify is helping MSMEs and SMEs sail through the lockdown by helping them strengthen their online presence
We believe that during a crisis, strong brands will emerge stronger: Sanjeev Mohanty, Levi Strauss & Co
We foresee a deeper engagement at the traditional off-trade and rise of the modern trade: Kartik Mohindra, Pernod Ricard India
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
Marketing in the times of Covid-19: Housejoy
Marketing in the times of Covid-19: Fujifilm India
Marketing in the times of Covid-19: Hyundai Motor India
Marketing in the times of Covid-19: Tupperware India
In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
Marketing in the times of Covid-19: Tata Consumer Products
Marketing in the times of Covid-19: Mastercard
I take no credit for the Happydent Palace ad, except for making sure I executed in a cussed kind of way: Ram Madhvani
Instagram to show ads on IGTV, experts tell us what it could mean for influencers
How OnePlus pulled off the global launch of the OnePlus 8 series in the midst of a lockdown
COVID-19IndiaCases: 719kDeaths: 20.1kRecovered: 439k
COVID-19WorldCases: 11.32MDeaths: 532kRecovered: 6.28M
COVID-19USACases: 2.83MDeaths: 129kRecovered: 924k 