Latest Stories from Samarpita Banerjee

Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
India possesses the largest online sports audience in the Asia-Pacific region: Comscore
India possesses the largest online sports audience in the Asia-Pacific region: Comscore
How sports marketing has helped fortify brand TCS
How sports marketing has helped fortify brand TCS
Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
Being environmentally-friendly is at the core of our business values: Manish Chowdhary, WOW Skin Science
Being environmentally-friendly is at the core of our business values: Manish Chowdhary, WOW Skin Science
The almost 120-year-old Saregama is ready for the future; here is how it is transitioning to stay relevant for the next few decades
The almost 120-year-old Saregama is ready for the future; here is how it is transitioning to stay relevant for the next few decades
We will be back on IPL media properties whenever the league returns: Abhishek Madhavan, Mobile Premier League
We will be back on IPL media properties whenever the league returns: Abhishek Madhavan, Mobile Premier League
After our IPL campaign, registrations have gone up by 4X: Ashish Singhal, CoinSwitch Kuber
After our IPL campaign, registrations have gone up by 4X: Ashish Singhal, CoinSwitch Kuber
Case Study: Here's how SBI was able to grow positive sentiment for itself on Twitter by 92% with its campaign #KindnessIsCool
Case Study: Here's how SBI was able to grow positive sentiment for itself on Twitter by 92% with its campaign #KindnessIsCool
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal