Samarpita BanerjeeWith over 7 years experience in journalism, I have worked with organizations like the Times of India, The Indian Express and the exchange4media Group. When I am not working I like exploring new places, clicking pictures and listening to music.

Latest Stories from Samarpita Banerjee

IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging

How Spotify is ensuring brands can make the most of its advertising offerings

IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad

Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia

Brands that demonstrate they care for consumers, communities and the environment will find favor with today’s and tomorrow’s consumers: Preeti Reddy, Kantar

IPL 2020: Vi will go all out during the new season to build awareness about its new brand proposition

IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season

Brick & mortar won’t lose its importance; it’ll need to be ‘reimagined’ to meet a new demands, desires and expectations: Beth Ann Kaminkow, Global CEO, Geometry

The story behind Vodafone Idea’s new brand identity Vi and how the team pulled off the entire exercise during the lockdown

IPL 2020: How first-time sponsor CRED plans to make the most of its IPL association

Mobile Premier League wants to give a boost to indigenous game developers by showcasing their games to its wide set of audience

Why this is a good time for advertisers to start spending on OOH

How Star Plus leveraged the crazy fandom of the Rashi-Rasoda song, and used it to announce the launch of Season 2 of Saath Nibhaana Saathiya

How Godrej and Boyce’s WhatsApp stores are ensuring social distancing doesn’t become a deterrent for sales

How Philips is strengthening its consumer engagement to grow in India

Our latest campaign voiced by Gulzar reminds people of the charming values that the newspaper upholds: Sivakumar Sundaram, BCCL

Tanishq has brought in around Rs 100 crore sales through video calls in the last 2 months

Our survey shows that 59% of home-seekers planning to buy a home within next year are millennials: Raunika Malhotra, Lodha Group

Despite what Sima Taparia from Indian Matchmaking told you, for 83% women finding the right match is about compatibility and not compromise: Survey

We’re witnessing an overwhelming response for our premium offerings from smaller markets: Saahil Kumar, Sennheiser India

Archaeologists unearthed 27 sarcophagi in an ancient Egyptian city of the dead. They've been sealed for more than 2,500 years.

TCS, HCL Tech, Infosys, and other IT stocks rally led by Accenture’s outsourcing strength

US announces $150 million for H-1B One Workforce training programme

Copyright © 2020. Times Internet Limited. All rights reserved.For reprint rights. Times Syndication Service.