Latest Stories from Samarpita Banerjee

As demand for influencer marketing goes up, creators and experts share where the industry will go from here
As demand for influencer marketing goes up, creators and experts share where the industry will go from here
From book and content recommendations to work-life balance tips, our creative leaders have got you covered
From book and content recommendations to work-life balance tips, our creative leaders have got you covered
Viewers are turning to stress reduction and in-home fitness videos to cope with social-distancing: YouTube
Viewers are turning to stress reduction and in-home fitness videos to cope with social-distancing: YouTube
With limited fresh content at their disposal, here's how GECs are tackling the lockdown
With limited fresh content at their disposal, here's how GECs are tackling the lockdown
On Earth Day, brands urge you to switch off your lights today to ensure a brighter future tomorrow
On Earth Day, brands urge you to switch off your lights today to ensure a brighter future tomorrow
Here’s how the Coronavirus outbreak could impact ad spends, according to experts
Here’s how the Coronavirus outbreak could impact ad spends, according to experts
After AROI, the experiential industry writes to the government seeking support due to Coronavirus impact
After AROI, the experiential industry writes to the government seeking support due to Coronavirus impact
How news channels are exercising caution during the Coronavirus outbreak
How news channels are exercising caution during the Coronavirus outbreak
How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat
How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat
WHO collaborates with ‘Dude With Sign’ to spread awareness around Coronavirus
WHO collaborates with ‘Dude With Sign’ to spread awareness around Coronavirus
As malls shut down, online grocery stores in India see a surge in demand
As malls shut down, online grocery stores in India see a surge in demand
Coronavirus scare expected to impact experiential industry hard, Q2 & Q3 might register dismal growth
Coronavirus scare expected to impact experiential industry hard, Q2 & Q3 might register dismal growth
People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative
People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative
Making the industry more gender-inclusive: Women leaders show us the way
Making the industry more gender-inclusive: Women leaders show us the way
WPP’s business in India grew by 10% in 2019, the country is now its fifth largest market
WPP’s business in India grew by 10% in 2019, the country is now its fifth largest market
Dunzo’s Women’s Day campaign, #NariWithSign is trying to ‘turn a few heads, change a few minds’
Dunzo’s Women’s Day campaign, #NariWithSign is trying to ‘turn a few heads, change a few minds’
How Resulticks, an AI-powered marketing automation platform is helping brands orchestrate seamless, hyper-targeted experiences
How Resulticks, an AI-powered marketing automation platform is helping brands orchestrate seamless, hyper-targeted experiences
Why Likee is betting big on movie marketing
Why Likee is betting big on movie marketing
Laqshya Media Group is eyeing a 4X increase in revenue, to Rs 2,000 crore in the next 5 years
Laqshya Media Group is eyeing a 4X increase in revenue, to Rs 2,000 crore in the next 5 years
Burger King just showed off a moldy Whopper in an ad, here's why
Burger King just showed off a moldy Whopper in an ad, here's why
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