Latest Stories from Samarpita Banerjee

There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India
We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India
How TikTok’s ban in India might impact influencers and brands
How TikTok’s ban in India might impact influencers and brands
As folks go about reviving life and business, we will scrub our spaces and protect them: Mayur Hola, OYO Hotels & Homes
As folks go about reviving life and business, we will scrub our spaces and protect them: Mayur Hola, OYO Hotels & Homes
How Shopify is helping MSMEs and SMEs sail through the lockdown by helping them strengthen their online presence
How Shopify is helping MSMEs and SMEs sail through the lockdown by helping them strengthen their online presence
We believe that during a crisis, strong brands will emerge stronger: Sanjeev Mohanty, Levi Strauss & Co
We believe that during a crisis, strong brands will emerge stronger: Sanjeev Mohanty, Levi Strauss & Co
We foresee a deeper engagement at the traditional off-trade and rise of the modern trade: Kartik Mohindra, Pernod Ricard India
We foresee a deeper engagement at the traditional off-trade and rise of the modern trade: Kartik Mohindra, Pernod Ricard India
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
Marketing in the times of Covid-19: Housejoy
Marketing in the times of Covid-19: Housejoy
Marketing in the times of Covid-19: Fujifilm India
Marketing in the times of Covid-19: Fujifilm India
Marketing in the times of Covid-19: Hyundai Motor India
Marketing in the times of Covid-19: Hyundai Motor India
Marketing in the times of Covid-19: Tupperware India
Marketing in the times of Covid-19: Tupperware India
In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
Marketing in the times of Covid-19: Tata Consumer Products
Marketing in the times of Covid-19: Tata Consumer Products
Marketing in the times of Covid-19: Mastercard
Marketing in the times of Covid-19: Mastercard
I take no credit for the Happydent Palace ad, except for making sure I executed in a cussed kind of way: Ram Madhvani
I take no credit for the Happydent Palace ad, except for making sure I executed in a cussed kind of way: Ram Madhvani
Instagram to show ads on IGTV, experts tell us what it could mean for influencers
Instagram to show ads on IGTV, experts tell us what it could mean for influencers
How OnePlus pulled off the global launch of the OnePlus 8 series in the midst of a lockdown
How OnePlus pulled off the global launch of the OnePlus 8 series in the midst of a lockdown