Latest Stories from Samarpita Banerjee

International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem
International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem
ZEE5 denies recent data breach claims
ZEE5 denies recent data breach claims
Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
When Deepika Padukone and Ranbir Kapoor grooved to the same 80’s catchy Bollywood song for their latest ads for Levi's and Coca-Cola
When Deepika Padukone and Ranbir Kapoor grooved to the same 80’s catchy Bollywood song for their latest ads for Levi's and Coca-Cola
I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
The Moms Co, already a Rs 100 crore brand, aims to grow 2.5X in 2021
The Moms Co, already a Rs 100 crore brand, aims to grow 2.5X in 2021
While businesses are talking about recovery rates, we're talking about high growth rates: Mithun Sacheti, CaratLane
While businesses are talking about recovery rates, we're talking about high growth rates: Mithun Sacheti, CaratLane
India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel
For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel
How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
We are aiming at 100% growth in 2021: Sujot Malhotra, CEO, Beardo
We are aiming at 100% growth in 2021: Sujot Malhotra, CEO, Beardo
Here’s how Smytten has been bridging the demand and supply gap for premium products using consumer trials
Here’s how Smytten has been bridging the demand and supply gap for premium products using consumer trials
What the future holds for co-working spaces in India
What the future holds for co-working spaces in India
Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
OOH: What 2021 has in store for the outdoor industry
OOH: What 2021 has in store for the outdoor industry
Experiential: The trends to watch out for in 2021
Experiential: The trends to watch out for in 2021