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Samarpita BanerjeeWith over 7 years experience in journalism, I have worked with organizations like the Times of India, The Indian Express and the exchange4media Group. When I am not working I like exploring new places, clicking pictures and listening to music.

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Latest Stories from Samarpita Banerjee

Here's how Amit and Gaurav Khatri are making the right 'Noise'

Here’s how The Body Shop navigated the pandemic and is growing its business in India

Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years

As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers

Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers

We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat

We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18

Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service

For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB

As Spotify turns 3 in India, here’s a look back at its journey so far

For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro

LinkedIn has launched its Creator Accelerator Program in India today, here’s all there is to know about it

Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives

Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022

This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5

World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth

Here’s how Britannia is strengthening its Dairy portfolio

Today 20 million consumers trust us, we aim to at least double this number in the next 12-18 months: Rahul Deorah, apna.co

Our differentiated approach to advertising has nudged consumers to challenge the status quo and question claims around standard beauty practices: Shashi Ranjan, Sebamed

The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT

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