Latest Stories from Samarpita Banerjee

How Mindshare is using the power of voice to connect brands to media-dark markets
How Mindshare is using the power of voice to connect brands to media-dark markets
Hotstar wants to take the idea of Watch ‘N Play beyond IPL and sports
Hotstar wants to take the idea of Watch ‘N Play beyond IPL and sports
Fastrack forays into perfume segment, is confident of overtaking Skinn in terms of volumes in 2-3 years
Fastrack forays into perfume segment, is confident of overtaking Skinn in terms of volumes in 2-3 years
Comic Con India has seen doubling of brand associations since 2015; to launch in Ahmedabad, Kolkata and Chennai soon
Comic Con India has seen doubling of brand associations since 2015; to launch in Ahmedabad, Kolkata and Chennai soon
How Geometry Encompass is transforming its model, to become future-ready
How Geometry Encompass is transforming its model, to become future-ready
Truecaller reveals India ranks No 5 in global spam call ranking, has seen a 15% increase in number of spam calls in 2019
Truecaller reveals India ranks No 5 in global spam call ranking, has seen a 15% increase in number of spam calls in 2019
PhonePe is looking at ‘Bharat’ for its next phase of growth
PhonePe is looking at ‘Bharat’ for its next phase of growth
Cameo, the “coolest thing since TikTok”, can get you a birthday shoutout from your favourite celebrity
Cameo, the “coolest thing since TikTok”, can get you a birthday shoutout from your favourite celebrity
ASICS is amping up presence in India, plans to open 14-15 new stores every year, over the next three years
ASICS is amping up presence in India, plans to open 14-15 new stores every year, over the next three years
How Diageo is knocking unconscious gender biases out of its advertising
How Diageo is knocking unconscious gender biases out of its advertising
Former Discovery CEO Karan Bajaj’s edutech startup WhiteHat Jr to go global soon
Former Discovery CEO Karan Bajaj’s edutech startup WhiteHat Jr to go global soon
We’re in a good place in comparison to our competitors and I hope DAN India continues to stay ahead of the curve: Ashish Bhasin
We’re in a good place in comparison to our competitors and I hope DAN India continues to stay ahead of the curve: Ashish Bhasin
JetPrivilege unveils a new brand identity, renames loyalty programme to InterMiles
JetPrivilege unveils a new brand identity, renames loyalty programme to InterMiles
Durex is trying to broaden its appeal and access with its entry into the flavored condoms segment
Durex is trying to broaden its appeal and access with its entry into the flavored condoms segment
Medlife hopes to achieve 100% growth by the end of this financial year, will take its diagnostics offering to 50 cities within the next 24 months
Medlife hopes to achieve 100% growth by the end of this financial year, will take its diagnostics offering to 50 cities within the next 24 months
Arun Iyer, Raja Ganapathy and Vineet Gupta’s Spring Marketing Capital is helping build disruptive brands of the future
Arun Iyer, Raja Ganapathy and Vineet Gupta’s Spring Marketing Capital is helping build disruptive brands of the future
With an aim of growing by 500% in the next financial year by catering to the needs of millennials, Coverfox plans to go global in the next 3 years
With an aim of growing by 500% in the next financial year by catering to the needs of millennials, Coverfox plans to go global in the next 3 years
How Zomato, MG Motor and Mastercard are using the power of sound to build a unique connect with their audience
How Zomato, MG Motor and Mastercard are using the power of sound to build a unique connect with their audience
How CarDekho is thriving in a year of slump for the auto sector
How CarDekho is thriving in a year of slump for the auto sector
Dunzo is aiming at achieving 17 million monthly transactions by the end of next year, with minimal marketing
Dunzo is aiming at achieving 17 million monthly transactions by the end of next year, with minimal marketing
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