Latest Stories from Samarpita Banerjee
India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
Why premiumisation will continue to be a focus area and growth driver for Marico
Why WhatsApp marketing could be the next big thing for digital marketers
Why Outbrain is confident about the growth of programmatic native in India
How Wakefit.co is using marketing to make sleep health a topic of conversation in every household
BYJU’S envisions to become the leader of ‘learning at home’ category; targets ₹3000 crores revenue this year
How Cipla is going beyond the pill to empower patients’ lives, one campaign at a time
How Mindshare is using the power of voice to connect brands to media-dark markets
Hotstar wants to take the idea of Watch ‘N Play beyond IPL and sports
Fastrack forays into perfume segment, is confident of overtaking Skinn in terms of volumes in 2-3 years
Comic Con India has seen doubling of brand associations since 2015; to launch in Ahmedabad, Kolkata and Chennai soon
How Geometry Encompass is transforming its model, to become future-ready
Truecaller reveals India ranks No 5 in global spam call ranking, has seen a 15% increase in number of spam calls in 2019
PhonePe is looking at ‘Bharat’ for its next phase of growth
Cameo, the “coolest thing since TikTok”, can get you a birthday shoutout from your favourite celebrity
ASICS is amping up presence in India, plans to open 14-15 new stores every year, over the next three years
How Diageo is knocking unconscious gender biases out of its advertising
Former Discovery CEO Karan Bajaj’s edutech startup WhiteHat Jr to go global soon
We’re in a good place in comparison to our competitors and I hope DAN India continues to stay ahead of the curve: Ashish Bhasin