Latest Stories from Samarpita Banerjee

We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o m
We don’t merely want to be our client’s communication, digital or brand partner, we want to be their business partner: Abhik Santara, ^ a t o m
How Pepperfry surpassed its pre-Covid sales volumes by 50-60% in October
How Pepperfry surpassed its pre-Covid sales volumes by 50-60% in October
How Lakme Fashion Week managed to increase its reach by 40% despite going virtual this year
How Lakme Fashion Week managed to increase its reach by 40% despite going virtual this year
As SSR fans get upset over a Bingo! ad feat. Ranveer Singh that they felt mocked the late actor, ITC says the ad was shot in October 2019
As SSR fans get upset over a Bingo! ad feat. Ranveer Singh that they felt mocked the late actor, ITC says the ad was shot in October 2019
Creators and businesses are at the forefront of pushing culture and creativity forward on Instagram: Sandeep Bhushan, Facebook India
Creators and businesses are at the forefront of pushing culture and creativity forward on Instagram: Sandeep Bhushan, Facebook India
India is a critical market for Vivo and we’ll open over 100 more exclusive stores within the next one year: Nipun Marya, Vivo India
India is a critical market for Vivo and we’ll open over 100 more exclusive stores within the next one year: Nipun Marya, Vivo India
How digital, direct marketing and word-of-mouth has helped Fabelle reach out to a targeted audience and expand its presence in 4 years
How digital, direct marketing and word-of-mouth has helped Fabelle reach out to a targeted audience and expand its presence in 4 years
I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker
I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker
OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising has witnessed 54% YOY growth post lockdown
How Urban Company’s continued focus on safety and targeted communication is making people open their doors to the brand
How Urban Company’s continued focus on safety and targeted communication is making people open their doors to the brand
BARC: Week 43 of 2020 records highest television ad volumes since 2015
BARC: Week 43 of 2020 records highest television ad volumes since 2015
Why good storytelling is the perfect tool to connect and communicate with GenZ
Why good storytelling is the perfect tool to connect and communicate with GenZ
Over the last 6 months, we’ve seen 5X growth in the learner base on our platform: Aparna Mahesh, CMO, Great Learning
Over the last 6 months, we’ve seen 5X growth in the learner base on our platform: Aparna Mahesh, CMO, Great Learning
We're pretty much on track with our 2020 plans, both in terms of new car and pre-owned car sales: Steffen Knapp, Volkswagen Passenger Cars India
We're pretty much on track with our 2020 plans, both in terms of new car and pre-owned car sales: Steffen Knapp, Volkswagen Passenger Cars India
Sonal Dabral tells us how a 6-year-old boy and this hit Mithun Chakrabarty song became the inspiration behind the catchy 80’s jingle, ‘Humko Binnies Mangta’
Sonal Dabral tells us how a 6-year-old boy and this hit Mithun Chakrabarty song became the inspiration behind the catchy 80’s jingle, ‘Humko Binnies Mangta’
Durga Puja and Navratri is finally here, but are advertisers excited?
Durga Puja and Navratri is finally here, but are advertisers excited?
We've seen a significant positive impact on brand recall and business metrics following our IPL campaign featuring Aamir Khan and Alia Bhatt: Richa Sharma, PhonePe
We've seen a significant positive impact on brand recall and business metrics following our IPL campaign featuring Aamir Khan and Alia Bhatt: Richa Sharma, PhonePe
Our goal for this year’s The Big Billion Days is to instill a feeling of togetherness among our customers: Vikas Gupta, Flipkart
Our goal for this year’s The Big Billion Days is to instill a feeling of togetherness among our customers: Vikas Gupta, Flipkart
How Endurance International Group is helping small businesses create a strong online presence
How Endurance International Group is helping small businesses create a strong online presence
We have seen a constant rise in our business as we posted an increase of 500% CAGR in FY 19-20: Saurabh Chopra, CEO, BalleBaazi.com
We have seen a constant rise in our business as we posted an increase of 500% CAGR in FY 19-20: Saurabh Chopra, CEO, BalleBaazi.com