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Latest Stories from Samarpita Banerjee

Here's how Amit and Gaurav Khatri are making the right 'Noise'
Here's how Amit and Gaurav Khatri are making the right 'Noise'
Here’s how The Body Shop navigated the pandemic and is growing its business in India
Here’s how The Body Shop navigated the pandemic and is growing its business in India
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB
As Spotify turns 3 in India, here’s a look back at its journey so far
As Spotify turns 3 in India, here’s a look back at its journey so far
For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro
For us, the responsibility is not just to grow the brand but also the e-cycle segment: Aditya Munjal, Hero Lectro
LinkedIn has launched its Creator Accelerator Program in India today, here’s all there is to know about it
LinkedIn has launched its Creator Accelerator Program in India today, here’s all there is to know about it
Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives
Here’s how Muthoot Finance is bringing about a perception change around gold loans with its marketing initiatives
Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022
Cashify is spending Rs 100 crore on marketing this year, here’s their roadmap for 2022
This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5
This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth
Here’s how Britannia is strengthening its Dairy portfolio
Here’s how Britannia is strengthening its Dairy portfolio
Today 20 million consumers trust us, we aim to at least double this number in the next 12-18 months: Rahul Deorah, apna.co
Today 20 million consumers trust us, we aim to at least double this number in the next 12-18 months: Rahul Deorah, apna.co
Our differentiated approach to advertising has nudged consumers to challenge the status quo and question claims around standard beauty practices: Shashi Ranjan, Sebamed
Our differentiated approach to advertising has nudged consumers to challenge the status quo and question claims around standard beauty practices: Shashi Ranjan, Sebamed
The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT
The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT