Samarpita BanerjeeWith over 7 years experience in journalism, I have worked with organizations like the Times of India, The Indian Express and the exchange4media Group. When I am not working I like exploring new places, clicking pictures and listening to music.

Latest Stories from Samarpita Banerjee

We will spend Rs 100 crore on our campaign #CannotBeLockedDown: Mark Moran, Simplilearn

Here's how Lay's is transforming its products with evolving consumer preferences

Almost 65-70% of our customers come to us organically, without us doing any kind of marketing: Saurabh Garg, NoBroker

Here’s why Flipkart is betting big on interactive content for Flipkart Video

This challenging period has created a desire for asset-light models which enables adaptability: Dharam Mehta, WeWork India

A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo

As Limca celebrates its 50th year, here’s a look at how its brand positioning has evolved

The pandemic made businesses harness the power of social media to target consumers, here’s how Facebook is aiding brands in their digital commerce journeys

How OkCupid is evolving with the changing needs of its users

As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future

Baseline Ventures is sending notices to over 20 brands for using PV Sindhu’s image without proper permissions: Yashwanth Biyyala, Baseline Ventures

We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc

With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead

Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels

We want to be known as the biggest home-grown tech brand that specializes in gaming: Varun Ganjoo, Baazi Games

Brands leveraging custom emojis garner higher receptivity and engagement on campaign hashtags: Rishabh Sharma, Twitter Next

Indian consumers are increasingly buying local products, brands that help benefit local communities and economies and focus on environmental issues after Covid-19

Our long-term vision is to support talent from grass-root levels and bring more Olympic glory to India: Deepak Gulati, Bridgestone India

Thums Up wants to celebrate the resilience of ordinary and extraordinary heroes alike: Arnab Roy, Coca-Cola India

How Parle has stood the test of time

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