Latest Stories from BI India Bureau

ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India and Zee Entertainment announce merger
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria to be the face of Olay India's premium skincare range
It's not Elon Musk, Jason Derulo or Matt Bellamy — Snoop Dogg claims he's the NFT influencer CozmoMedici
It's not Elon Musk, Jason Derulo or Matt Bellamy — Snoop Dogg claims he's the NFT influencer CozmoMedici
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
This brand is airing ads made on PPT during IPL to convey the importance of saving money
This brand is airing ads made on PPT during IPL to convey the importance of saving money
Stagwell adds Enormous to its global affiliate network
Stagwell adds Enormous to its global affiliate network
El Salvador adds another 150 Bitcoin to its coffers — totalling over $32 million in Bitcoin
El Salvador adds another 150 Bitcoin to its coffers — totalling over $32 million in Bitcoin
Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan
Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan
CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars
CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars
upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option
upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
Smaller crypto exchanges in South Korea will be closing their doors in the next 24 hours
Smaller crypto exchanges in South Korea will be closing their doors in the next 24 hours
TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
TVS Eurogrip denies speculation over signing a Rs 23 crore sponsorship deal with Chennai Super Kings
Best LED lights for DSLR cameras in India
Best LED lights for DSLR cameras in India