Avengers Endgame is set to smash Baahubali’s opening day records

Apr 27, 2019, 02:58 IST

Avengers Endgame does better than Bollywood films in IndiaMarvel Studios

Avengers:Endgame has the highest occupancy on opening day than any other movie in India.
The Avengers finale is filling more seats than previous bestsellers Baahubali - The Conclusion, Prem Ratan Dhan Payo and Thugs of Hindostan.
It’s also the top advance-grossing movie of all time for PayTM who saw 1.5 million booking requests.
Avengers: Endgame is also breaking other records in India by being the first film to screen around the clock in the country.

On opening day, Avengers: Endgame is seeing a 80-85% occupancy in Indian movie theatres according to numbers released by Box Office India.

This means that the Marvel Comics Universe movie is filling more seats than Baahubali - The Conclusion, Prem Ratan Dhan Payo and Thugs of Hindostan — films that have seen the highest occupancy rates in India so far.

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Considering that Avengers: Endgame is well on its way to become one of the top grossers alongside Baahubali - The Conclusion in India — both non-Bollywood films — the local film industry should be wary.

For the past five years, hindi movies have ruled the screens with industry analysts citing the lack of movie screens in the country as a barrier to capacity building. But, turnout for these two films seems to void that analysis where 25% occupancy is considered to be the ideal goal.

Even when Baahubali - The Conclusion broke records in India, it’s success was attributed to explosive market for South Indian movies. But, english isn’t local to any part of India, yet Avengers:Endgame prevails.

The Avengers: Endgame hype in India

The demand around Avengers: Endgame reached record breaking levels when the online booking portal, BookMyShow, crashed because of the surge in traffic. Even the Indian government made an exception of the movie to allow screening around the clock, something that’s never been done in India before.

When booking opened last Saturday, PayTM received 250,000 requests a minute and BookMyShow saw a peek rate of 18 tickets being booked per second. For PayTM, Avengers :Endgame is the top advance-grossing movie on the platform till date.

We are treating 1,000 super-fans for First day, First show IMAX screenings. More than half a million people bought Paytm's Marvel and Avengers Pass before the bookings opened. With these Passes, fans can enjoy up to Rs. 250 Cashback and save big on movie tickets.

Madhur Deora, CFO, PayTM

Aside from booking portals, brands like Audi India, Miniso India and Cinepolis are taking advantage of the hype around Avengers: Endgame in India by launching marketing campaigns on Facebook and Twitter.

The phenomenal interest shown by audiences across the country, is a testament of how Marvel fans are so emotionally invested in the franchise and eagerly waiting to watch the culmination of the story and we can’t wait for the massive marvel fans community in India to enjoy this movie.

Bikram Duggal, Head - Studio Entertainment, Disney India

Avengers: Endgame is poised to be the highest grossing movie in the world with analysts speculating that it has the potential to reach $300 million on its opening weekend.

See also:
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