Pottery Barn signs Deepika Padukone as its brand ambassador

• Furnishing retailer Pottery Barn opened its first physical store in September 2022.
  
• It signed actor Deepika Padukone as its brand ambassador, to promote its international expansion and co-create a collection.
  
• IKEA and West Elm too have opened their stores in India.
  

US-based home furnishings retailer Pottery Barn which launched in India in July this year, signed on actor Deepika Padukone as its brand ambassador on Friday.

The Williams-Sonoma brand, known for its sustainable and high-quality products launched its products digitally in India in July 2022. It also opened its first retail store in September at the Ambience Mall in Vasant Kunj, Delhi.

Padukone will also promote the brand’s international expansion as a brand ambassador, and also help co-create a collection for Pottery Barn, said the company.

“Through our collaboration launching in 2023, customers will have the opportunity to bring Pottery Barn’s coveted designs infused with Deepika’s signature style into their own homes,” said Monica Bhargava, chief design officer, Pottery Barn.

Pottery Barn isn’t the first global chain to trade its sights on India. In 2018, Swedish furniture giant IKEA entered India and now has five stores across Mumbai, Bangalore and Hyderabad. In 2021, Brooklyn-based West Elm, in partnership with Reliance Stores, also opened its stores in India - starting with Mumbai.

Interestingly, both West Elm and Pottery Barn fall under the umbrella of Williams-Sonoma.

Deepika is also not the first Indian celebrity that Pottery Barn has partnered with, either. In 2016, the furnishing chain collaborated with Indian designer Sabyasachi to “to create a collection of global, vintage-inspired decor that draws up on his design duality of maximalism and minimalism.”

Headquartered in San Francisco, California, Pottery Barn also offers customers complimentary Design Crew services, comprising a dedicated team of interior design experts. It also operates company-owned stores in the United States, Canada and Australia.

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