India’s first black alkaline water brand Evocus aims to sell 5 million bottles in its first year

• Evocus — the country’s first black alkaline water — has been launched in the national capital region today.
  
• The nutrient water bottle is priced at ₹100 and is presently available across 24Seven and Food Hall.
  
• The Company aims to sell upto 5 million bottles in the first year.

Evocus — the country’s first black alkaline water — was launched in the national capital today.

The nutrient water bottle is priced at ₹100, is manufactured by AV Organics, a startup based out of Gujarat. The product is presently available across 24Seven and Food Hall. The Company aims to sell upto 5 million bottles in the first year.

Before its Delhi launch, the company launched the product in Pune, Chandigarh and Vadodara. It is slated to be launched in eight cities over the next five months — Bengaluru, Hyderabad, Jaipur, Mumbai, Chennai, Indore, Ahmedabad and Surat.

Evocus claims to provide “sustained hydration, better detoxification and improved metabolism benefits” to consumers. Alkaline water has a pH level above 7. It contains more than 70 minerals which provide for better metabolism and digestion--hence rendering it with black colour.

“The National Capital Region is an important market for us considering the NCR’s diverse, discerning consumer base, we are confident the alkaline, mineral-enriched Evocus will meet their desire for wellness through improved hydration and better detoxification,” said Aakash Vaghela, founder and managing director at AV Organics.

The startup invested $1 million on the bottling plant in Vadodara, which can produce nearly 40 million bottles annually.

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