Indian moviegoers might stay home this August in spite of big releases, says survey
- A Local Circles survey says that the percentage of citizens going to multiplex is likely to dip by half as compared to March.
- Nearly, 51% of the survey respondents said they have no such plans to watch a movie in the cinema halls in the next 60 days.
- This report comes at the time when Aamir Khan’s Laal Singh Chaddha, Akshay Kumar’s Raksha Bandhan and Ranbir Kapoor’s Brahmastra are getting ready for release.
AdvertisementEven though the Indian film industry is preparing itself for a long line up with big releases, the audience does not seem too keen. According to a survey by Local Circles, only one in five respondents (22%) are planning to watch a movie in the cinema hall or multiplex in the next 60 days.
This is only half of what it was in the month of March 2022. “Similarly, 14% of citizens were planning to visit a cinema hall per LocalCircles’ survey conducted in Dec 2021. This percentage rose to 41% in the March survey, and now stands at 22% in August 2022,” the report noted, adding that the footfall is likely to dip by half.
The recent survey — based on the responses from 11,707 individuals across 302 districts of India — highlighted that 51% of the respondents said they have no such plans to watch a movie in the cinema hall or multiplex in the next 60 days. Meanwhile, 19% noted that they don’t watch movies in theaters anyway.
The report showcases the customer’s sentiment around the big blockbuster movies like Aamir Khan’s Laal Singh Chaddha, Akshay Kumar’s Raksha Bandhan and Ranbir Kapoor’s Brahmastra Part One: Shiva that are lined up in August and September.
The first three months had actually turned out to be pretty good for the Indian film industry with movies like RRR, KGF Chapter 2, Bhool Bhulaiya 2, Kashmir Files and others leaving a mark in the theaters.
However, the momentum looked to have slowed down with Shamshera, Prithviraj Chauhan, Ek Villain Returns and Jayeshbhai Jordaar going in and out of theaters in a span of a few weeks.
The performance of movies in the last month has also got the business world worried about the traction cinema businesses would be getting despite several big big budget releases. This was also one of the major questions posed to PVR and INOX during their analyst calls for earnings for June quarter.
You can check the complete list of big budget movies lined up for this year here.
|Bullet Train||August 5, 2022|
|Laal Singh Chaddha||August 11, 2022|
|Raksha Bandhan||August 11, 2022|
|Agent||August 12, 2022|
|Thiruchitrambalam||August 18, 2022|
|Nope||August 19, 2022|
|Liger||August 25, 2022|
|Beast||September 2, 2022|
|Yaar Mera Titliyaan Warga||September 2, 2022|
|Brahmastra Part One: Shiva||September 9, 2022|
|The Women King||September 16, 2022|
|Dhokha Round D Corner||September 23, 2022|
|Vikram Vedha||September 30, 2022|
|Ponniyin Selvan||September 30, 2022|
The Local Circles’ survey also asked people whether they have watched any movie in the theater in the last 60 days. To this, 29% gave a positive response. Meanwhile 49% responded with a no and the remaining 29% said that they don’t visit cinema halls. This question in the survey received 11,226 responses.
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