ShareChat's Moj forays into social commerce, advertisements and hopes its creators will earn $450 million in three years

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ShareChat's Moj forays into social commerce, advertisements and hopes its creators will earn $450 million in three years
ShareChat's Moj forays into live commerce, advertisements and hopes its creators will earn $450 million in three yearsBI India
  • Moj is looking to help the creators on its platform generate $450 million in revenue.
  • The company is introducing different avenues of revenue generation, including virtual gifting, live commerce and ad-revenue.
  • The company also acquired Moj’s rival MX Takatak earlier this year, the company has finally confirmed.
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Sharechat-owned short video app Moj is looking to help the creators on its platform generate $450 million (₹3,500 crore) in revenue in the next three years, through its ‘Moj For Creators’ programme.

The company is planning to do so by introducing different avenues of revenue generation, including virtual gifting, social commerce and ad-revenue. “...live commerce will be a big part of our story,” Ankush Sachdeva, chief executive officer (CEO) and cofounder of ShareChat and Moj, said in a press conference.

Moj also rewards creators for participating in and winning various challenges, contests, and trends on the platform. The program also includes grooming through preliminary and advanced genre-based training courses, mentorship, spotlight program, boot camps, influencer town halls, one-on-one coaching, and in-depth workshops on industry trends.

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Sharechat — backed by Twitter and Snapchat — believes that the initiative would allow the creators on Moj to emerge as strong influencers across different genres and languages.

“Our investment will provide equal opportunity to every creator and help to not only fully discover their talent but also help them monetise it. By 2025, we envision having over one million superstar creators on Moj through this programme and, at the same time, create India's widest range of most engaging multilingual short video content,” Sachdeva added.

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Sharechat was founded by Indian Institute of Technology (IIT), Kanpur alumni Farid Ahsan, Bhanu Singh and Ankush Sachdeva in 2015. It is a regional language-focused social media platform that banks heavily on user-generated content. The company entered the short video app domain with the launch of Moj in 2020.

The company claims to have over 180 million monthly active users.

It has raised over a billion dollars since its inception and is valued at over $3.7 billion. The company also acquired Moj’s rival MX Takatak earlier this year, the company has finally confirmed.

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